10 Challenges Native Advertising Poses Both to Marketers and Publications

1. The Content Doesn’t Fit Readers Expectations

Joshua LeeOne big problem I see is content designed the wrong way. Native advertising blurs the line between editorial and advertising, so people expect non-sales material. Often I see companies publish content that attempts to sell the reader on what the company believes they want instead of what the majority of readers actually want. Audience knowledge is critical before native advertising. –Joshua Lee, StandOut Authority

10 Challenges Native Advertising Poses Both to Marketers and Publications

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