32 Split Testing Ideas From 4 of the World’s Leading Conversion Experts

Ok, I’m super pumped. We tapped the minds of four of the world’s top conversion rate optimization (CRO) experts to tell us what they would test on this landing page for Rosetta Stone. Here’s our panel of experts… Chris Goward – Founder of Wider Funnel, author of You Should Test That! andTraffic and Conversion Summit 2015 […]

The Power of Transparent Marketing

The idea of transparent marketing may seem counter intuitive, however it downright works. Transparent marketing is a tactic used by any company or business owner that is completely transparent about the service or product that is being sold. Yes, the good, the bad and the ugly are revealed. This eliminates all smoke and mirrors and […]

7 Things You Can Do to Keep Your Website Up to Date

Before you turn pale, I’m not talking about a whole redesign. Yes, it’s great to have the most modern looking site with all the latest bells and whistles, but there are far cheaper ways of helping your website continue to perform well. Think of it like a cyber spring clean. 1. Take a look at […]

SEO and Content Marketing – Does it Really Work?

How SEO and Content Marketing Drives Traffic I know that using best SEO and Content marketing practices works and have used them to market and build my own companies for years. I share tips on this blog to help you do the same thing. My company has a two fold mission – helping DIYs through […]

Marketing and Sales: Alignment, Integration or Collaboration

Sales and Marketing have essentially behaved as autonomous functions, but in the last few years, there’s been increasing pressure for them to work together to accelerate revenue growth. Still others are suggesting organizational integration of some kind, such as part or all of marketing being moved under the Sales function.There continues to be a lot […]

The Four Pieces for Successful Social Media Marketing

Social Media Marketing is more than just setting up a Facebook Page or Twitter account and posting updates when you have the time.  It is also not a forum for the direct sales pitch.  It is a powerful tool that when used correctly can create leads and sales for your business. In order to reap […]

Outsourcing Your Social Media Marketing: How much is too much?

Social Media Marketing is an extraordinary way for business houses to share all information about their brand/products to a wide audience.  Traditional marketing is confined to press/radio/television advertisements and telemarketing. Though these methods continue to be valid, social media enables you to instantly reach your target audiences in a cost-effective manner. With the advent of […]

How To Bolster Credibility In Content Marketing

Are you credible? And by that I mean: is your content trustworthy? If not, your brand’s credibility is sure to suffer. As a writer and editor, I’ve learned that backing up your content with sources is essential. But it’s not enough to just use any source – credible sources are the backbone to creating trustworthiness. […]

Make Your Marketing Message Stand Out on Social Media

In Market Like You Mean It, marketing expert Al Lautenslager explains how you can engage your customers, create brand believers and gain fans for everything you sell. In this edited excerpt, the author explains how you can successfully draw in an audience online on social media platforms. When you last visited the Twittersphere, how many […]

11 Powerful Email Marketing Software

If you are looking to take your hard-earned leads and turn them into cash, the quickest path to revenue is through email marketing. The technology to create, manage, and target a beautiful marketing campaign has never been easier to use. As competition in the marketing automation field has grown, the user has reaped the benefits […]