33 Free Social Media Marketing Tools For Small Businesses

Small business owners may find it challenging navigating through the fast-paced world of social media. Their resources are valuable and they don’t want to waste any of it.  Here’s a list of free social media tools that will save them both time and money. Headline Analyzers #1. Headline Analyzer: This free tools allows you to […]

What is Native Advertising? Discover its B2B Marketing Power

When asked how to define native advertising, about 49% of one study’s respondents replied with a resounding “Ummm…” So you too don’t fall into the “don’t know” category, we’ve come up with this quick primer on native advertising, otherwise known as promoted or sponsored content. Ready to boost your b2b marketing performance? Let’s do that. […]

9 Steps for Sticking With Your Marketing Plan

image credit: pexels In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing plan. In this edited excerpt, Bly explains the nine steps you can take to make sure you’re getting the most out of your marketing plan. Consistency […]

3 Steps for Adding Video to Your Social Media Marketing

Is video part of your social media marketing mix? Looking for tips to get started with video? Making the right decisions in three key areas will help you create videos that engage people. In this article you’ll discover three steps to add video to your social media marketing… 3 Steps for Adding Video to Your […]

How to Use Instagram for Your Business [Free Ebook]

Instagram for business has become an essential element of social media marketing. With 400 million users, over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. While other social media sites like Facebook, Twitter, and LinkedIn each serve their own purpose, Instagram […]

Hacked Content On The Rise: Take SEO Precautions To Protect Your Site

Don’t get penalized due to malware! Columnist Tony Edward discusses the recent uptick in hacked content in search results and provides tips to protect your site. As we kick off 2016, it seems hackers have made a resolution to be more aggressive this year. Recently, there have been reports of more and more hacked and […]

How to do successful link-building on a startup budget

At carwow we recently raised series-B funding, so although it’s fair to say we have a little bit more money to experiment with these days, this certainly hasn’t always been the case. We also know that we didn’t get to where we are by spending money unnecessarily. No matter how big you get, it always […]

4 Tips to Make a Successful Marketing Video

A marketing video is the best way to reach your audience and share your business. Visual content is much more appealing then print or text and can be easily shared by your target audience. You don’t need a high-tech production department to make an impactful video, though. Check out these tips for creating a successful […]

20 Ways to Use Email to Automate Your Business

We’ve received almost 3,000 contact or consultation requests over the last year. Up until a few months ago, managing this was a nightmare. As a small business, I don’t have any sales people – I manage everything myself. What’s even worse, a large majority of these leads were garbage. I was spending all my time […]

Google Adwords: 25 Ways To Increase Paid Ad Efficiency & Effectiveness

Are you bidding on the right keywords? Are you buying clicks at the lowest rate possible? In order to keep your Google Adwords spend in check you need to constantly review where your money is being spent. Paid advertising can quickly spiral out of control and ultimately kill your ROI if you allow it to. […]

Data-Driven Marketing from Mad Men to Rabbit Holes

Last week, the Business Marketing Association of Minnesota hosted an educational panel event: From Mad Men Advertising to Rabbit Hole Marketing. The panel consisted of four B2B marketing and data experts and was moderated by the brilliant Rebecca Ramsden of SmartBase Solutions. The panel included Patrick Dunn, director of sales and marketing for GetWireless; Mike […]

Content Marketing Secrets to Improve Online Store Visibility on Search Engines

Top quality products, quick delivery, and impressive returns policy may make shoppers fall in love with your ecommerce marketplace. But they will not make it rank on Google’s first page for relevant search phrases. To make that happen, you need to work on a number of factors and CONTENT is the biggest of them. Sure, […]

Jump-Start Your SEO With These 6 Surefire Tactics

Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot. I’m often asked the question, “Where do I start with SEO?” Though there is no one-size-fits-all approach, my answer is generally to find the biggest need for your site and start chipping […]

6 Ways That Nonprofits Can Improve Their Keyword Research

The power of search engine optimization (SEO) is irrefutable. When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. Your nonprofit will experience the perks that come with bringing more people to your website—from increased membership to PR attention and beyond. When it comes to success with […]

Tips For Calculating Marketing Automation ROI

Determining the ROI on your Marketing Automation campaign is a little tricky. Your marketing automation covers a lot ground because it kicks in as soon as a lead hits your marketing funnel and continues to work well beyond the point of a conversion or sale. So tracking all that goes on during the buy cycle […]

What is Retention Marketing, and Why You Need to Start Today

Retention marketing, the mysterious form of marketing that seems to be popping into your favorite ecommerce blogs, podcasts, and even into conversations with your other merchant friends. The whisperings have started, but do you really know what retention marketing is? What is Retention Marketing? Retention marketing is a new form of marketing that is becoming […]

23 Ways to Build Colossal Pre-Launch Product Buzz

Your product is ready. Finally! You have invested time, money and resources. The product has to be a hit, otherwise, it was all for nothing. You push publish and it’s live. You have finally launched the product and… Silence… Uh, oh. No one cares, let alone buys your new product… 23 Ways to Build Colossal […]

3 Reasons Social Media Management Should Be Outsourced

Social media has become one of business’ favorite digital marketing channels. In addition to allowing them to learn more about their respective audiences through integrated or third party tools, they reel in new customers and increase the web traffic and search rankings of your site. To reap these benefits, though, you need to efficiently manage […]

How to Optimize Your Content for Google’s Featured Snippet Box

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. What’s a Featured Snippet? And more importantly, what do you have to do to appear there? Well, that’s what I set out […]

Four Crucial Things You Need to Be Doing for Search Marketing

A recent Google report found the typical B2B researcher performs 12 online searches before he or she engages with a brand. With this nugget in mind, we should be prompted to ask our teams, “What has public relations and marketing done for search marketing lately?” To ensure your search, PR and marketing efforts result in […]

Five Strategies to Map Out Your SEO [Infographic]

To increase your ranking in search results, check out these five rank-boosting tips. “Navigate your way to the top with blogs,” suggests Spark Pay in the following infographic. “Blogging is a fantastic way to build up your power ranking.” Blogging also increases your SEO footprint, lets you optimize specific keywords, and attracts social shares and […]

The Need for Leads: Why Marketing is the Perfect Wingman for Sales

Historically, the two “top guns” of customer engagement have never really seen eye-to-eye thanks to a long time rivalry fueled by their ego and perpetuated by differing metrics. All over the world, sales and marketing teams have inherited various roadblocks that keep them from working well together. Mistrust, miscommunication and different goals continue to pull the teams in separate […]

The 25 Most In-Demand Skills on LinkedIn [Infographic]

LinkedIn members who listed cloud- and distributed-computing skills on their profiles were the most sought-after users by employers last year, according to a recent report from the social network. The report was based on global internal LinkedIn data collected between January 1, 2015 and December 1, 2015. The researchers grouped related skills into categories (for […]

Scale Trust, Not Lists

Stop obsessing over the size of your email lists. It’s distracting you from the real work of quality growth — of building audiences, developing customers, and nurturing relationships. When you’re consumed by list growth, your job is merely about the numbers rolling in, contained to the hunt and capture of one more email address. Great email […]

Lessons learned from Asana’s Email Specialist

An interview with Reigan Combs of Asana. An amazing GIF from a recent Asana email. Preface: We strive to find the people in our industry who have something worth sharing. We’re curious about email because we believe it’s the most used product on earth, and it’s the channel that more businesses grow by than any […]

Find Your Competitor’s Recurring Backlink Sources with this Simple (yet little known) Hack

I’m sure you don’t need me to tell you that analysing the link profiles of your competitors is one of the best ways to find backlink opportunities for your website. It just is. The traditional methods of backlink analysis involve either: Find Your Competitor’s Recurring Backlink Sources with this Simple (yet little known) Hack

Why a Snapchat Follower Is More Valuable Than a Follower Anywhere Else

Snapchat is having a moment. From celebrities jumping on board in both the entertainment worlds (DJ Khaled) and business (Gary Vaynerchuk) to brands and publishers testing stories and working with influencers, Snapchat can no longer be ignored. So should you use it? The answer, as with any channel, tactic, or technology, is a loud, unmistakable, […]

How to Know Your Brand’s Content Personality (And Why it Matters)

Personality. How do you define it? Look it up in the dictionary and you might see “the visible aspect of one’s character as it impresses others,” or “an embodiment of a collection of qualities”. What does a personality do? How exactly does it work? In a nutshell, it can immediately attract you to someone or […]

3 Resources to Help Beginners Become Professional Content Marketers

“Da” was the first pronoun I used to refer to myself as a small child. I think I was trying to say “I,” but I overcomplicated the word. At any rate, whenever I encountered a new or challenging task — like growing human beings do — I would say out loud: 3 Resources to Help […]

6 Content Marketing Tips for Non-Sexy Industries

image credit: startup stock As a marketer or entrepreneur, it’s your job to make the products and services you sell look, feel, sound and appear as attractive as possible. In certain industries this is really easy. However, what are you supposed to do when the industry you operate in is bland, boring and simply not […]

11 Must Read Local SEO Tips to Rule Google Maps

In August 2015, Google made its biggest changes in local search history, which resulted in a huge difference from what users and SEO experts had been experiencing all along. With the update, SEO experts were out with Local SEO tips to provide a work around for this Google update. When this happened, both users and […]

The Rise of the Content Concierge

In the past year, you may have seen some doom and gloom headlines, including, but not limited to: “Digital Marketing and Death of a B2B Salesman” “Will Digital Cause the Death of the B2B Salesman?” “1 Million B2B Sales Jobs Will Vanish by 2020” These types of headlines aren’t unique to the sales profession, of […]

DIY Infographic Design: Tips & Tools To Create Your Own Infographics

So you want to create your own infographics, you know they can build brand awareness and drive crazy traffic, but how do you actually get started? If you don’t want to utilise the services of a professional infographic designer there are plenty of tools out there that can help you do a decent job. Some […]

A 34-Point Checklist for Creating a Case Study that Converts

Getting your customer to sing your praises is social proof at its best. (Image by Fairphone via flickr.) Does the following scenario sound familiar? You go the extra mile for your customer, recruit her to sing your praises, write a striking case study and send it off to your email list to do its magic. Then […]

Ignite Your B2B Content Marketing Effectiveness at #C2C16

The opportunity to surround yourself with top content thought leaders and practitioners is one that you should always take. That’s just what we will be doing February 15 -17 at the 2016 B2B Content2Conversion conference in Scottsdale Arizona. We’ll be packing our bags and leaving the cold Minnesota climate for warmer weather and three days […]

5 Ways Social Media Helps Brands Personalize Their Marketing

From broad to specific. Public to personal. Over the past several years, marketing has transitioned from a discipline that broadcasted general messages to a wide audience in the hopes that something sticks, to one that zooms in on the individual. Thanks in large part to social media, marketers are able to identify audience members and […]

5 Things Your SEO Strategy Needs in 2016

For most digital marketers that are in the realm of Search Engine Optimization, 2015 was a memorable year. With more Google algorithm updates than I can count on both hands, it continuously encouraged web-masters and digital marketers to adhere to Google’s policies and best practices. For those whom are newer to the world of SEO, or for those […]

5 “Scary” Marketing Techniques That Are Worth the Risk

It’s the biggest productivity killer for any marketer… And no, it’s not a specific activity—it’s fear. Too many marketers know what produces results but are afraid to implement them. Instead, they’d rather spend their time doing something “safe,” like making their spreadsheets look pretty… 5 “Scary” Marketing Techniques That Are Worth the Risk

The Rebel’s Guide to Design: 16 Rules You Can (And Should) Break [SlideShare]

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Don’t use more than three typefaces. Follow a grid. Keep it simple. You’ve heard these common design rules repeated over and over again — by your teacher, your art director, and even that friend who uses Microsoft paint […]

6 Workouts To Strengthen Your Mobile Strategy

Ok marketers, the year’s in full swing so it’s time to get your mobile strategy in shape. In 2015, mobile traffic for the first time exceeded that of desktop. 100% of Facebook’s revenue growth comes from smartphones and tablets. Plus, with Mobilegeddon, Google has conveyed a strong message… 6 Workouts To Strengthen Your Mobile Strategy […]

The War Against Ad Blocking: Publishers Fight for Their Livelihood

How many times have you received a badly retargeted ad? The answer for most people is every day. No one can deny that those ads can be annoying, but many people forget that advertising, at least in the short term, is necessary for the survival of online publishers. Just not that kind of advertising. Moreover, […]

6 Tricks to Improving Your Small Business’s ROI

When you’re running your own business, the adage, “You’ve got to spend money to make money,” is a truism that, while helpful in quickly explaining why investing back in your business is essential, still doesn’t remove the sting of having to do so. Spending money to make money might be a requirement of doing business, […]

A Four-Step Process for Creating Compelling Content for Your Audience

Marketers, bloggers, and small business owners have been struggling with the same problem for years: how to create compelling content. Why is it such a struggle? Because they’re using the wrong process—or, worse, they don’t use a process at all. Some of them create content simply based on assumptions. I like to compare that approach […]

How To Create A Lead Generation Strategy For Your Small Business

Do you want to generate more leads for your business? Want to know how to implement a successful lead generation strategy? To generate leads successfully you need to start with a plan. Understand your target audience, where they go online, and their pain points when it comes to your product or service. Once you know […]

How to Improve the Relationship Between Marketing and Sales Teams

Most marketers and salespeople say their departments generally get along well but that there are a few key areas of the relationship that could be improved,according to recent research from InsideView andDemand Gen Report. The report was based on data from a survey of 995 sales and marketing professionals based in the United States, most […]

People Management for Rookies

Most people who start their own business do it because they have a great idea. Whether they’re setting out to start a new social media site or an environmentally-friendly sock distribution company, they do it because they’re excited about the business concept. People management is usually far from their minds. It’s one of the least sexy […]

The Lean Startup Guide to Email Marketing

This is a guest post from Adam Costa and his wife Darcie Connell, who runKeepInspiring.me, a blog dedicated to inspiration and motivation, as well as10xtoday.com, where you can access free e-courses on how to become 10 times better at life. “It’s not the daily increase but daily decrease. Hack away at the unessential.” —Bruce Lee […]

7 Emails You Should Send Your Subscribers (But Probably Don’t)

Annoying as hell, isn’t it? When a guy who launched his first blog a couple of months ago is already getting dozens of comments and hundreds of shares anytime he posts something new. While over in your world, a comment from someone not related to you is still a huge win… 7 Emails You Should […]

How To Promote Your Blog With 105 Content Promotion Tactics

How to promote your blog? It’s a good question most marketers struggle with. And yet, folks like Joseph Jaffe recommend spending 90% of your time promoting the blog you wrote during the other 10% of your day. Let that sink in: Joseph recommends that you spend 54 minutes promoting your blog for every hour you spend writing… How To Promote […]

Drive Massive Traffic From Facebook (For Free): A Sumo-Sized Guide

Every free strategy to skyrocket your site traffic from Facebook (with a checklist to make it easier) It’s your biggest frustration. The thing that keeps you up at night. That makes you want to bang your head against the wall over, and over, and over… Not enough traffic. You can learn every conversion technique in […]

3 Tips for Attracting Millennials to Your Content

In today’s technology-driven world, it’s no secret that the Millennial generation (those born from 1980-2000) has a huge amount of power as buyers. Not only are they known as cultural trendsetters and kings of social media, but also as expert online navigators. In other words, they know what they are looking for online, and how […]

Creative Unsubscribes: How to Minimize Opt-outs to Your Email List

Fact: More than a third of email subscribers who opt out of a list do so because they’re unhappy with the sender’s obnoxious frequency zeal. Let’s face it, our email address is valuable. We don’t want brands flooding our inbox with promotions that aren’t relevant or useful. As a marketer, it’s hard to get it right. Even […]

What is Proximity Based Marketing?

As mobile continues to hit the mainstream, our approaches to information discovery are rapidly evolving along with our buying habits. A recent study conducted by IDC Research and YP found that only 36% of online desktop and mobile users initiated a local business search on a traditional search engine. Moreover, approximately 80% of study participants […]

How to Integrate Email Marketing With Your Social Media Efforts

“It’s dead,” they said. “You have to replace it with this ‘new kid’,” they also said. But, then the new kid got chaotic and didn’t deliver expected results. And people fell back to the dead entity. Are you confused as to what I am talking about? The ‘new kid’ is social media. And the dead […]

7 Tips for Creating Professional Email Signatures [Infographic]

Your email signature is a key aspect of your digital identity. It’s therefore somewhat surprising that around 48% of professionals have no signature at all, while many more make do with poorly thought-out or badly designed sign-offs. In fact, an effective signature can be one of the simplest ways to give your email more impact and encourage a […]

Visual Marketing On Facebook: 13 Tools That Will Skyrocket Engagement

Do you need help creating images to use on Facebook? Want some tools that can do all the hard work for you? Gone are the days where you needed years of design experience or a big budget to create stunning visual content for your Facebook posts. There are plenty of tools available that can help […]

3 Quick Organization Tips To Keep Your Email Marketing On Point

Hey, look, we get it: It’s a busy world. You wear a lot of hats. You’re balancing a lot of projects. Your daily routine is just a constant juggling act. Accurate reenactment of our daily lives. That’s why it’s super important to stay as organize as possible. One tiny misstep in your routine could spell […]

Email Open Rates Falling? How To Re-engage A Dormant Subscriber List

Are your email marketing open rates falling each time you send out a new email? Want to know the techniques you can use to get a higher percentage opening them? Internet Service Providers (ISP’s) use engagement metrics to decide whether your emails should be delivered to recipients on their server – so not doing anything […]

3 Ingredients to Building a Successful Sales Development Process

You know what cracks me up? Memes. Especially those ones with the caption “you’re doing it wrong.” To the laymen, the “you’re doing it wrong” catchphrase is commonly associated with “fail” images or videos. The phrase suggests there is significant room for improvement…to say the least. A picture of a hand mirror duct taped to […]

5 Things To Consider Before Making Digital Marketing Strategies In 2016

During the first quarter of every year, small businesses re-evaluate what they are doing and whether it works. They devise new goals for the year. They also come up with marketing plans. Businesses throw out the marketing strategies that haven’t been successful and try new marketing strategies. To help you figure out how to spend […]

How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts

If you want to know what works when it comes to marketing, you need to study the competition. This includes the tough competition, but the weak competition as well. By doing this, you can determine why the best succeed, and why the others fail in their efforts. To do so effectively, you need to look […]

8 Pieces of Marketing Wisdom for the Chinese New Year

It’s that time of the year again: A time when nearly a sixth of the world’s population comes together to celebrate Chinese New Year. And as a global company with employees, customers, agency partners, and subscribers who celebrate this holiday, we decided it was time to get in on the festivities. In celebration of the Year […]

Need a Hack to Break Through the Marketing Noise?

New marketing channels are noise free In summer, kids scream for ice cream, at Halloween people scream for treats, but marketers shouldn’t have to scream for leads. And let’s be honest, you’ve been screaming a little too much over the years haven’t you? If you’ve been a marketer for a decent amount of time you […]

12 Sneaky Psychological Biases That Affect How You Sell

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. Have you ever seen a basketball team abruptly go ice-cold during a game? Out of nowhere, they’ve missed 13 straight shots and are down by 20 points. As the team heads down the floor for their next possession, you […]

3 Big Challenges That Could Destroy Your Business

Business is tough. Let’s face it… the facts are frightening. According to Bloomberg “8 out of 10 businesses will crash and burn within the first 18 months“. The good news!…. If you get through that testing time then the chances for success get better. The dreams of a business that create the lifestyle and freedom that […]

Gender-Busting Super Bowl 50: How Women Engage With the Advertising Event [INFOGRAPHIC]

Super Bowl: not just for the dudes anymore. The biggest American advertising event of the year is upon us. During Sunday’s Super Bowl, at least as many eyes will be on the ads as on the game, and real-time reactions and digital engagements with those ads will be meticulously measured and dissected in the days […]

Local SEO Success for Small Business

We talk regularly about the difference between “advertising” and “engaging”. At a hyperlocal level, it’s critical that small business owners not only reach out to new customers, but alsoengage their existing customers, since word of mouth can generate a significant share of small businesses revenue. I often compare Local SEO to working out at the […]

How to lift ecommerce conversion rates when they’ve plateaued

Ecommerce giants like Amazon are becoming stronger, and ecommerce as a whole is experiencing growth at an unprecedented level. However, there’s one statistic that is slightly disconcerting for many retailers. A new report by Shop.org and Forrester Research revealed a startling fact: 2015 online sales were flat for 17% of 195 surveyed retailers… How to lift […]

Just DO It – 5 Content Marketing Strategies for Success

This is how I feel when someone tells me content marketing doesn’t work. Just like the gym doesn’t work unless you go in and feel the burn, content marketing doesn’t work if you just put something up and wait for the customers/ clients to beg you to take their money. That’s not how content marketing […]

Bigger Isn’t Necessarily Better: Why Content Campaigns Fail

Do you know why I love content marketing? Because every brand can make a considerable impact—regardless of their size. It doesn’t take a multi-million dollar budget or even hundreds of posts each month. In fact, sometimes large budgets and high quantity can lead to worse content marketing. I’ve seen many companies use these things as […]

Link Social Media with Your Career Goals

Why is the phenomenon of social media so important? Social media serve to develop mutual relationships based on trust. It is a very broad-based approach, as opposed to traditional networking, which is more targeted and narrower. For example, if you have a LinkedIn profile, a Web site, or a blog, people come to you to […]

How To Determine And Prioritize Social Media Marketing Goals And Objectives

Achieving measurable social media ROI is very similar to teens and sex – everyone’s talking about it but very few are actually doing it. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media, yet very few of them actually bring […]

Stay Ahead of the Competition With These 6 Content-Marketing Trends

image credit: shutterstock/rickyD According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans. Increase your traffic and return on investment by leveraging these six content marketing trends for 2016. Related: You Don’t Need Much Cash to Implement These 5 Essential Marketing Strategies […]

B2B vs B2C Content Marketing: How to Crush It with Each Type

A huge chunk of what I talk about on this site relates to content marketing. I’ll talk about how to create it, how to optimize it, andhow to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. This is […]

How To Improve Email Open Rates

Almost every Ecommerce store owner knows that email marketing is effective, yet one of the biggest hurdles is how to improve email open rates. This post will cover 4 of the essential practices for the most improvement Email marketing remains one of the most effective, time-tested methods for promoting products or services. According to a […]

How to Come Up with a Killer Marketing Strategy for Any Business in 40 Minutes

Need to grow your customer base and not sure how to go about it? Follow these steps to come up with your marketing strategy. image: getty images Successful businesses are fast. If you’re not fast, you’ll get outmarketed, outsold, and out pivoted at breakneck speed. One area where speed is essential is in the realm […]

5 Ways to Use Product Videos To Increase Conversion Rates

Imagine creating a website for a goldfish (or Dory in Finding Nemo.) In a way, your customers are goldfish. I mean, they have an attention span compatible to that of Dory. Most people have an “Internet attention span” of 6 – 8 seconds, while a goldfish has an attention span of 9 seconds. That’s why […]

12 Proven Growth Hacking Techniques To Quickly Grow Your Business

What techniques do you use to grow your customer base? Want some tried and tested hacks to rapidly gain new business? One idea I’m pleased to see featured on this infographic is remarketing – something we use here at RWD. For less than £100pm we are able to display banner ads to people who have […]

6 Things I Learned from Analyzing the Most Shared Blog Posts from Top Content Marketers

Forget all that noise from so-called content marketing experts who don’t back up their advice with data. Image source. What’s the first thing a company should do before getting into content marketing? While opinions may vary, I’d say that analyzing other successful content marketers and their approach is a good start… 6 Things I Learned […]

5 Ways to Use Personalization in Your Email Marketing

Email marketing is about nurturing a connection with your audience. Personalising your emails gives you a cracking shortcut. How? Well, think about your own email habits. Given the choice between a generic email sent to every subscriber and an email that has been curated for your specific interests, which would you rather read? The stats […]

Small Business Digital Marketing: 5 Headline Templates To Rise Above the Noise

It’s tricky for small businesses. You have to compete with the giants who dominate and other small businesses too. You are all competing for the same piece of pie. From a digital marketing perspective this means noise and plenty of it. As a small business digital marketer how do you rise above the noise of […]

How to Use Smart Content to Take Advertisements to the Next Level

Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. As companies realize that it works, they want to invest in it more—which means that there’s more information being published on the Internet than ever before. Some media […]

How to Crowdsource Your Content Creation Ideas

Last week, I was sitting in front of my computer, drinking a glass of rosé, and letting season one of “Arrested Development” play in the background for the hundredth time. That’s the usual setup for my most inspired content creation sessions. Only, this time, I had nothing to write. It wasn’t my typical case of […]

Don’t Let Your Content Marketing Be “Good”, Make It “Great!”

Last year, we did a pretty incredible internal study. And we found some pretty incredible results. In our sample of over 10,000 keywords we monitored daily, we found that 91% of sites that held Page 1 Google rankings were sites that consistently created and shared content. The results spoke for themselves, reiterating that played out […]

What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. Serving as one of the oldest digital mediums still in use, […]

Nine Things Every Successful Content Strategist Understands

If you aspire to be a successful content strategist or marketer, here are nine things you should plan to learn. And the sooner you do, the better! 1. User experience is as big a part of your job as anything else Yes, there are professionals who are paid solely to think about the user experience, […]

8 Social Media Hacks That Are Sure To Up Your Marketing Game

If you’re in the marketing business, you’ve probably heard the words “social media marketing” so many times that the words have lost their meaning. But the truth is, if you’re failing to implement smart marketing strategies on social media platforms, you’re way behind your competitors. Platforms likeTwitter, Instagram, SnapChat and Facebook are proven ways to […]

7 Tips to Become an Influencer in Your Industry

Every industry has influencers. Blogging, marketing, stock marketing, affiliate marketing, health, fitness… Anything you can think of. These are the people who teach us the right ways to do the things. We follow them, we consider them the trendsetters, we trust their advice, their diet plans, their daily routine and the books they read. In […]

Four Major Reasons You Should Hire a Copywriter

Let’s get something straight. You’re not a copywriter. Do you have qualifications and/or training in writing? Have you spent years writing for brands? Do you spend every day of your life writing? Can you justify every point, word, and punctuation mark in your writing? Do you constantly research how you can improve your writing? If […]

Five key marketing trends from Digital Shift Q1 2016

Our latest Digital Shift presentation is here, and it’s packed full of exciting predictions and marketing trends. From new approaches to content, to wearable tattoos and the changing ways in which marketing functions integrate with the rest of a business, there is plenty for marketers to get stuck into in the coming year. Check out the video below […]

Seven conversion rate optimization trends to take advantage of in 2016

I’ve been in the CRO industry for many years now, and each year I ask the same questions. Is 2016 finally going to be the year of conversion rate optimisation? What will be the latest new trends shaping the success of CRO? What new tools or services will appear? Will CRO start to approach the popularity […]

How-To Build A High Converting Marketing Funnel (Infographic)

Marketing experts like to talk about how to grow your business… But very few actually have a formula for business growth. In this guide I’ll show you step by step how to build an automated marketing funnel that you can use to maximize the growth potential of your business using a simple 7–step formula. Let’s dive right in… How-To Build A […]

How To Create “Tweetable Quotes” That Make Your Readers Tweet More Often

I’m sure you’ve noticed that many popular blogs are using the so-called “click to tweet” quotes in their articles. The reason why they do it is pretty straightforward – it brings them more tweets! Milking tweets from your readers has always been challenging: How To Create “Tweetable Quotes” That Make Your Readers Tweet More Often