A Harvard Psychologist Shares 6 Tips For Becoming A Better Writer

U want 2B a better writer? Good writing is often looked at as an art and, frankly, that can be intimidating. No need to worry. There are rules — even science —  behind writing well. Our brain works a particular way; so what rules do we need to know to write the way the brain best understands? […]

How to Protect Your Website Against a Negative SEO Attack from a Competitor

If you haven’t heard of negative SEO before it’s basically the opposite of SEO – so using techniques that lower a websites ranking on Google. Unfortunately some businesses don’t know how to get ahead of their competitors the legitimate way, so they just try to blast them out of the rankings altogether by making it […]

4 Copywriting Tools for Graphic Designers

raphic designers increasingly need to add copywriting to their skillset. While the design itself sends a message, it needs to be coupled with verbal communication to enforce the content and meaning. Graphic Designer and Illustrator Denise Bosler is an expert at merging visual and verbal communication. She’s offering her copywriting in design knowledge to those […]

Landing Page Copywriting Mistakes That Leave Your Visitors Confused and Frustrated

Keep ‘em guessing. It may work on a first date but it’s not a good tactic for your landing pages. Why? Because ambiguity in your copy can be a conversion killer. Many marketers seem to have a difficult time writing copy that keys their prospects intoexactly what they need to do. More often than not, […]

5 Killer Ways for Optimizing Your Marketing for Mobile

The following is a guest post by Derek Moryson, the Content Marketing Fellow atUnbounce. As 2014 draws to a close, smartphone penetration in the U.S. is nearing 75%. After years of predictions about mobile being the future of marketing, Eric Schmidt of Google put it best: Mobile has won. As a result, we’re begining to hear terms […]

Common Email Marketing Mistakes: Why Your Emails Aren’t Getting Results

Picture this: You’ve just hit the send button on a new email campaign for your business. You’ve got killer content, a great call to action and an attention-grabbing subject line… or so you think. As you watch your analytics, it becomes clear that your email isn’t getting the results you want. What went wrong? Whether […]

Social Media Content Curation, Marketing Messages and Results

In business, marketing and social media, time is money and results are important. With so many tools to choose from, it can be difficult to know where to spend time, effort and money in order to realize real, measurable results. Knowing that 75% of Social Media Marketers Want Better Tools and 88% Better Results [Report] it is […]

How to devise a festive social media marketing strategy

When Christmas is just around the corner, setting up a specialised social media strategy could help to win big returns over the festive season Christmas is fast approaching, and for small a business that signals the start of their busiest trading period of the year. It also means that it is time to plan their […]

Social Media Marketing Tools That Will Rocket You to Success

Social media meets marketing at its best Seventy-four percent of Internet users are registered on social media. Interesting, isn’t it? Now, imagine if your business could reach each one of them. It sounds impossible, but with the right social media marketing tools, you’ll have a better chance of engaging your ideal clients. Whether you’re looking […]

21 Simple and Free SEO Tools To Instantly Improve Your Marketing

Whenever I dream up a home improvement project for my place, I end up working smartest and fastest when I have the right tools at my disposal. It’s amazing the difference a good tool can make – and the extra time it takes to get work done without a helpful tool. Fast-forward to online marketing. How […]