Why Influencer Marketing Pays Off for Small Businesses

Small-business owners face a massive challenge when it comes to marketing their companies and products. Without the proper tools or experience, they can end up spending large budgets with no guaranteed return. The typical customer sees countless ads every day, across a huge array of channels. The chances of a small business successfully cutting through […]

10 Questions You Should Ask Your Next Content Marketing Partner

The case for content marketing is no longer if we should but how we should. Altimeter researchfound that 57 percent of marketers reported custom content was their top marketing priority for 2014. However, most organizations in 2015 are not designed yet to create custom content at scale. When vetting potential content marketing partners, some of […]

How to Tie Your Social Media and Blogging Together (Correctly)

You may have your killer social media campaign, and you are writing excellent blogs. That’s every bright Internet marketer’s foundational success steps. However, you might see a roadblock you aren’t sure how to tie social media and blogging together the correct way. In this blog, I am going to look at some great tips for […]

The Complete Guide to Blog Content Success Metrics

One of the best ways to improve any marketing strategy is to analyze what works and what doesn’t. When it comes to content, there are lots of different data sources you can tap into to determine whether you are creating the right type of content for your target audience and getting the results you desire. […]

8 Ways to Improve Social Shares for Your Blog

Do you want more shares for your blog content? Are you looking for tools to optimize blog posts for sharing? When website visitors share your content, you get more views which leads to more visibility and engagement. In this article I’ll share eight ways to optimize your blog content for sharing and tools to help you… […]

4 Must have SEO Plugins: Make your website Search Engine friendly

WordPress is undoubtedly one of the best content management systems when it comes to SEO. Now that you have a blog on WordPress, you need to keep your site updated to increase your presence in the virtual world. No matter how fresh your content might be and how updated your site might be, good on-page […]

Improve your copywriting with Stephen King.

There’s a clear distinction between what you’re taught at school about literature and how business copy needs to work in ‘real life’. Which prompts the question, why not just teach us how to write effectively in the first place? My very first blog post for the Splash Copywriters website featured writing tips that aren’t taught to […]

Ten copywriting ‘rules’ you should break before you die

Rules, eh? Doncha just hate ’em? Do this. Don’t do that. Show me a rule and I’ll show you a baseball bat. Copywriting is plagued with rules. You know, you buy a book by someone who says they’re going to teach you how to write copy and it’s full of bloody rules. So, let’s try […]

A Crash Course in Facebook Marketing

In the last 4 months, we’ve written a ton of blog posts on how to use Facebook for business. I’m assuming you haven’t had a chance to read them all yet. If you’re like me, you only skim the news feed on Facebook, Google+ or Twitter — so seeing everything is impossible. For that reason, […]

12 Ways to Ensure Your Email Marketing Packs a Serious Punch

IS YOUR EMAIL MARKETING NOT GETTING THE RESULTS YOU WANT? FOLLOW THIS 12-POINT CHECKLIST TO MAKE SURE YOUR EMAIL MARKETING PACKS A WALLOP. Email is the workhorse of Internet marketing. It’s the connective tissue of digital marketing. It’s the glue that holds it all together. You get the idea. And that’s not just my opinion. […]