The Ultimate Guide To Kickstart Your Content Marketing Machine

WHO do you want to reach? WHAT type of content should you create? WHERE to post your content & HOW to amplify its reach? Let’s go through all of it — Welcome! Let’s start with bad news: in order to set your content marketing on the right course you need to do some proper, boring, old-school research. […]

Elevate Your Holiday Marketing on Social Media

It’s hard to believe 2014 is almost over! We’re into the winter season and all our favorite stores and venues are inundated with holiday swag and music, the air is filled with the aromas of holiday beverages, and we are all looking forward to a few short weeks at the end of November and December! […]

8 B2B Digital Marketing Infographics On Lead Generation

The core goal of any B2B marketing has to be to generate leads and to deliver a positive return on investment. Often though it has been difficult to measure revenue impact. That is until now. B2B Marketing has changed and now marketers can use sophisticated data analytics, marketing automation alongside their content Marketing and digital […]

The Strategic Importance of Social Data

When CMOs talk about “cross-platform marketing” today, social media is almost certainly one (or more) of the platforms that they mean. But do marketers see social media insights as having strategic value? As with so many other aspects of digital marketing, the oceans of social media data at marketers’ fingertips are not matched by a depth […]

How Link Building Complements Other Online Marketing Strategies

I’ve always believed an online marketing campaign can only succeed by using a healthy mixture of several different tactics. I myself am a link builder, and I swear by link building. However, if you rely solely on link building to increase visibility, be prepared for failure. Not every webmaster is eager to link to other websites, […]

7 Reasons Your Internet Marketing Isn’t Working

We just discussed 3 easy strategies that will increase your online presence; let’s identify a few things to avoid that can save you time and money on you internet marketing. I think we can all agree that the internet is a non-stop avalanche of new ideas and informational products. So how can you to be […]

64 Quick and Simple Twitter Marketing Tips for Beginners

Are you just getting started with using Twitter to market your business? Perhaps you are new to Twitter altogether? Twitter is a great place to connect with other businesses but to newcomers it can be quite daunting as there’s a lot going on and it all moves very quickly. Don’t let that put you off […]

Content Marketing Basics: 26 Types of Content You Should be Sharing

So you’ve heard about this new thing called Content Marketing but you don’t really get what it is or how you can use it for your business? According to Wikipedia “Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers”. But what […]

How to Use Qualitative Research to Drive Conversions

When marketers think of using data to come up with test hypotheses, they typically think of digital analytics. Quantifiable data. But qualitative research can actually offer more insight than anything else for coming up with winning test hypotheses. When quantitative stuff tells you what, where and how much, then qualitative tells you ‘why’. The goal […]

10 Common Reasons Why Content Marketing Isn’t Working for You

Everyone’s doing content marketing. 94% of small businesses, 93% of B2Bs, and 77% of B2Cs use content marketing. Basically, that’s everyone. Either way, that’s a pretty significant number of businesses that are having a go at it. There’s a problem, though. Just because everyone is doing content marketing does not mean that they are winning […]