What I Learned About Writing Copy From 146,693 Emails and 50 Blog Posts

I’ve written a bunch of stuff since we really started cranking on marketing here at Drift earlier in the year. 146,693 emails, 50 blog posts, 9 SlideShare decks, two infographics, and two websites to be exact. But for most of that early writing, my approach was wrong… What I Learned About Writing Copy From 146,693 Emails […]

The Ultimate Guide to Referral Marketing

Referral marketing has seen more than its fair share of outsized success stories. Tech companies like Dropbox and PayPal have achieved blow-out growth and reached millions of users without traditional advertising spend, all thanks to customer referrals. But while a lot of marketers know that they should be digging into referral, many don’t know where […]

Geo-Tracking Your Traffic: What Is It and How You Need to Be Using It to Scale Your Marketing…

Clicks and traffic are the lifeline of any online business.  It’s the blood in the veins… the air in the lungs.  Without clicks and traffic, you have no online business. In this very short email, I will share with you 3 important ways to get MORE out of your clicks and traffic (more conversions, more […]

SEO Page Titles: 15-Point Checklist for B2B and B2C Brands

SEO page titles cause their fair share of confusion among B2B and B2C content marketers. In the old days, it was easy to throw a bunch of words in there with commas and rank well for some of those keyword phrases. The SEO page title still carries weight, but other ranking variables matter as well. […]

Pinterest Now Seeing 2 Billion Searches Per Month – How Pinterest Search Works

Pinterest sees itself as ‘a catalog of ideas’. The visual app, which is putting big bets on its eCommerce capabilities, has surged ahead of other social platforms in terms of purchase intent and shopping potential – take a look at this graph from the latest Mary Meeker Internet Trends report. Stats like that have caught […]

On-Page SEO in 2016: The 8 Principles for Success – Whiteboard Friday

On-page SEO is no longer a simple matter of checking things off a list. There’s more complexity to this process in 2016 than ever before, and the idea of “optimization” both includes and builds upon traditional page elements. In this Whiteboard Friday, Rand explores the eight principles you’ll need for on-page SEO success going forward… […]

Internal Linking: 4 Key Concepts to Improve your SEO Content

To most people, internal linking may seem like a basic topic to cover; though this skill may seem more primitive than not, often times, it is the fundamental practices, which are overlooked. So, what is internal linking? Internal links are hyperlinks, which guide the reader from one page to another within the same target domain. […]

Using SEO Principles for Amazon, eBay, & Google Shopping

It is amazing how powerful SEO can be, but it is not just for Google. It can be used for a variety of search engines with much less complicated algorithms. Using SEO principles can dramatically help you optimize for different search engines outside of Google and achieve higher revenues. Below are the main SEO principles […]

No, SEO isn’t “search engine manipulation” that Google will ban you for

Does Google now view search engine optimization as bad, as spam, as something you could get banned for? Almost certainly not, but that’s the takeaway you could now get based on a legal fight between Google and a publisher that was banned from its search results. The case involves e-ventures Worldwide, which had many of […]

How LawnStarter Hit Double-Digit Growth Through Creative Marketing

Learn about the tactics co-founder Ryan Farley used to grow LawnStarter.com and land $7 million in funding. credit: getty images When you’ve got a business like Uber, you’ve got something innovative and sexy that’s “easy” to market. But what do you do when you’ve got a great tangible business concept that isn’t sexy? You can […]

19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates

Practicing good inbound marketing means sending emails to people who actually wantto hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone actually opens your email, they don’t actually click through… 19 Simple Email Marketing Tips to Improve […]

10 ways to increase your social media engagement like never before

Columnist Jordan Kasteler dishes out his top tactics for getting your audience to like, share, click and comment on your social media posts. It’s probably one of the most frustrating parts of social media marketing — no engagement. You post day in and day out hoping to see the social side of social media start […]

11 Methods That Will Make Your Content Marketing Campaign Go Viral

Have you ever wondered how some bloggers and online entrepreneurs manage to crank out tons and tons of useful and exciting new content on a daily basis, and others… …well, others can’t even crank out one useful piece of content a month! And don’t even get me started on marketing it. There are a number […]

Is Google Trying to Kill SEO?

image credit: twin design / shutterstock.com Google is getting ready for a day in court, after a precedent-setting move by a Florida judge who denied the search engine giant’s motion to dismiss a case that could redefine how businesses engage in search engine optimization. The case is especially noteworthy, as most previous challenges based on […]

Why Data Alone Can’t Dictate Your Marketing Decisions

I am a big advocate of data-backed content marketing and insist on writing data-backed posts, because crunched data shows promising patterns that your website visitors or social media followers might follow. So, is there no place for human intuition in businesses? Can machine-based algorithms and tools give the complete picture for lifting your business sales?… […]

Marketing In the Era of Consumer-Led Change

image credit: shutterstock.com From #BlackLivesMatter to rainbow-colored lights on the White House to Jean Julien’s “Peace for Paris” sketch, 2015 showed us the power of marketing beyond consumerism. Top marketing efforts last year alerted us to protests, victories and tragedies. People everywhere were able to join in, making the movements and moments personal… Marketing In the […]

How to Reach the Right Audience with Digital Marketing

You can have the most aesthetically appealing online store with easy navigation, the highest quality products backed by top-notch customer service and bottomless pockets when it comes to marketing budget. Yet, none of this matters if you aren’t reaching and engaging the right audience for your brand. In order to drive the right traffic to […]

5 Key Components of an Effective Local Content Marketing Strategy

Content marketing has risen to become one of the top marketing strategies in recent times, with most organizations now investing at least some part of their marketing budget on a content strategy. In fact, a recent survey by Content Marketing Institute found that nearly 76% organizations in the U.S planned to increase content creation in 2016… 5 Key […]

How Digital Marketing Will Change The Healthcare Industry

The healthcare industry is starting to jump aboard the digital marketing bandwagon. credit: getty images The healthcare industry is well known to lag behind other industries when it comes to marketing by about two years. Between HIPAA compliance regulations that dictate how patient information is used and stored and FDA restrictions that put a microscope […]

How to Track the ROI of Your Video Marketing

Are you struggling to measure the ROI of your marketing videos? Looking for tools to help track sales from your videos? A simple framework and a few tools can reveal if your video campaigns are working for you. In this article you’ll discover how to track and measure the ROI for your video marketing efforts… […]

7 Myths About Digital Marketing That Keep You From Growing

According to eMarketer, businesses spent more than $170 billion in digital marketing in 2015. The industry is experiencing exploding growth that all businesses should tap into. However, those that lack experience are held back by some myths attached to digital marketing. And they may be keeping your business from growing. So, let’s debunk some of […]

[Ebook] 5 Reasons Why Best of Breed Technology Fuels High-Growth

If you work for a high tech company, you might be a fan of the HBO show Silicon Valley. The jokes are spot-on in this moment when it seems like everyone’s trying to live up to the old Facebook motto: “Move fast and break things.” I’ve done my time at a start-up. They do move […]

How you can stay ahead of the digital marketing curve in 2016

image adobe  Marketing is constantly evolving. Granted, evolution is a natural part of any thriving industry, but in the digital era, few can rival the speed at which marketing has continued to change — adding new capabilities, platforms and best practices. Are you optimized on all possible channels? Are you using programmatic media buying? Are […]

10 Free Online Marketing Tools Every Small Business Owner Needs

Every small business owner needs tools to get their marketing campaigns off the ground. Frankly, too many of these tools are only for enterprise-level businesses or require a budget that doesn’t always justify the ROI. A personal hobby of mine is testing out tools and finding the best ones for myself and the team to […]

What Is Growth Hacking, Really? Jeff Bullas on Marketing Smarts [Podcast]

If you’re anything like me, you’ve probably had your fill of marketing buzzwords. (And we’re not alone: Check out this MarketingProfs compilation of 15 buzzwords to stop using.) But, in many cases, buzzwords describe valuable marketing approaches we can use to help build our brands. Take “growth hacking,” for instance. As Mark Schaefer puts it, […]

Effective Marketing Appeals to Emotions Instead of Reason

image credit: shutterstock On average, consumers are exposed to more than 5000 advertisements per day. Among those 5000-plus advertisements, only about 12 will make an impression on the average consumer. How can your business stand out among the clutter? Whether you are a Fortune 500 company or a recently funded startup, the best way for your business to […]

Marketing and Sales Technology Can’t Make Data-Backed Decisions Without You

The word “data” is everywhere. In today’s sales and marketing world, I cannot tell you how many times a day I read the words “data-driven,” “big data,” “best-in-class analytics,” “data-backed decisions,” and more data and analytical terms positioned in every which way. Using data to guide business decisions and to get a comprehensive understanding of […]

7 Online Tools for Digital Marketing Entrepreneurs

Whether you are already an entrepreneur or are aspiring to be one in the near future, it is important that you understand that there are a lot of responsibilities awaiting you. One responsibility which might be overlooked is implementing smart tools for digital marketing techniques to support and enhance your efforts. To overcome the most […]

How to Incorporate Facebook Live in Your Social Media Marketing

Over the past year, video has taken the content marketing world by storm. The visual nature of videos allows users to process information with greater speed and clarity than they can via written content. Thus the growing prevalence of video is showing no signs of slowing down, especially when you consider these video marketing statistics. As a marketer, it’s becoming […]

When Can You Expect Your Content Marketing Efforts to Bear Fruit?

Do you keep publishing blog posts and asking the traffic gods to reward you with insane blessings? I hope not. That’s not a smart strategy, as there are many others on the same boat. Yes, you need to keep publishing high-quality content as consistently and as frequently as possible. But, to what end?… When Can You […]

My Old-School Chiropractor Is Better at Marketing Than Most Entrepreneurs

image credit: shutterstock.com This past week, my employer brought in a chiropractor — let’s call him Dr. Dave — to talk to my co-workers and I during lunch. Dr. Dave pulled a classic chiropractor move and gave us a “healthy” Subway lunch and bottles of water. Dr. Dave also happened to crush content marketing. As […]

10 Marketing Strategies to Steal from Upworthy

I (and, I imagine, most of us) have a bit of a love/hate relationship with Upworthy. You can’t deny that they’re pretty damn good at what they do. They’ve figured out a formula for reporting on “things that matter” in an accessible manner, and they stick with this prescriptive style (and really, finding what works […]

The Content Marketing Book of Answers: Strategy & Planning

No matter how familiar you may be with the principles and potential benefits of content marketing, it’s natural for questions to arise when it’s time to get hands-on and apply the techniques in a real-world setting. The CMI team thought it would be helpful to build a road map of sorts to help you track […]

How the Future of Mobile Search Is Unfolding This Year and Beyond

image credit: shutterstock Mobile use is at an all-time high, and shows no signs of slowing down. It has been predicted that by 2020, there will be the equivalent of 1.5 mobile devices for every person in the world. It’s no wonder this trend is sometimes referred to as the “mobile revolution.” But what does this mean […]

9 Time-Saving Tools for Social Media Marketers

Do you need to spend less time on repetitive social media tasks? Are you looking for tools that let you balance automation with a personal touch? In this article, you’ll discover nine tools to help marketers save time while maintaining a human presence on social media… 9 Time-Saving Tools for Social Media Marketers

Navigating the digital Wild West: More 2016 Mashies judges announced

Like the old Wild West, today’s digital frontier is vast, dangerous and, for many brands, a little scary. Today’s marketers and advertisers are the pioneers when it comes to engaging with consumers and creating cross-platform content. For this year’s Mashies, Mashable’s annual digital marketing awards program, we’ve wrangled one of our best judging lineups yet […]

Discover the link between SEO data and influencer marketing

Why influencer marketing should be in your marketing mix Combining SEO with Influencer Marketing enables you to ensure you are identifying the right influencers, based on the keywords and content campaigns you are already optimizing for. This white paper from gShift includes: why influencer marketing should be in your mix; the link between SEO data […]

5 Dos and Don’ts of Thought Leadership Marketing

image credit: shutterstock Gone are the days when marketing meant putting out some advertisements and hiring a copywriter to rave about how great your brand is. In a technology-saturated age where consumers are more skeptical than ever of self-promotion, traditional advertising strategies just don’t work anymore. That’s why many entrepreneurs are interested in the new value […]

Why Burt’s Bees Is Committing to This Crazy Social Marketing Plan

The lip balm giant’s plan to drop the letter B from their products and plant a billion flowers is working. credit: getty images Bees — those busy buzzing insects that help pollinate fully 1/3 of the all food on Earth — are dwindling in number each year. Colony collapse disorder (CCD) has been a leading […]

5 Stress-Free Steps for Pricing Your Services

Why does pricing our services provoke such fear and dread? Even when we’re certain that we provide an exceptional service and charge what we’re worth, we still worry that clients will view our prices as unreasonable. Of course, we don’t want to underprice our services, either. Where does this leave us? Most of the time, […]

10 Steps for Creating an Effective LinkedIn Profile [Infographic]

Many people still think of LinkedIn as an online CV, but after launching nearly 13 years ago, it’s developed into the go-to professional network. Whether you’re self-employed and want to reach sales prospects, you’re looking for a new job, or you’re employed and want to network with other people in your industry, making sure your LinkedIn profile is […]

How to Use Twitter Influencer Marketing to Grow Your Small Business

This post was originally published on the Twitter Small Business Blog. Influencer marketing. For savvy business owners staying up to date on social media tactics, it may seem like ‘influencers’ are all anyone’s talking about in 2016—and with good reason. A recent study found that influencer marketing pays an average of $11.20 in earned media value […]

How To Protect Your Site From Being Penalized By Google

Everyone must have heard this “Once a millionaire, now a homeless beggar” This has been the story of many business tycoons around the globe that turned up bankrupt overnight. Yes, this could be the case with your online site too. Just imagine, you open your Google Analytics dashboard the other day, and find that your […]

7 Effective Tips To Grow Your Social Media Presence The Right Way

This is a guest contribution from Adam Connell. Have you ever wondered how to gain a significant advantage with social media? Not just in terms of growing a following but growing an engaged following? I have too, and so have countless others. The truth is that you can, and it’s easier than you might think. If […]

How To Track Customer Acquisitions

Customer Lifecycle, Sales Funnel, and Content Strategy

This article will walk you through the customer acquisition funnel for SaaS companies. The primary goal is to help you design, analyze, and optimize your customer acquisition process. The secondary goal is to present different perspectives on moving customers through the lifecycle stages and to show how marketing, sales, and customer success teams should collaborate […]

THIS is how the Savviest Marketers are using Keyword Data to drive Conversions

In this short marketing case study scenario, you are going to understand exactly how the savviest marketers are using keyword data (and it’s not what you think!) There is a BIG difference between how novice and truly savvy marketers are using keyword data (as you’re about to discover). Before we get to this very powerful […]

59% Of Content Shared On Twitter Will Never Be Clicked

Your content might go viral, but it also might never get read. Turns out a majority of the content shared on Twitter (59 percent) never gets clicked on, according to a recent study by Columbia University and the French National Institute. Their study looked at a month’s worth of visits to five popular news sites […]

10 Crucial Elements of Good SEO Copy for Today (and Tomorrow)

Today, SEO is more than just a group of methods used to attract search engines. Instead, it’s dynamic, personal, and (if you ask me) exciting. While the “great” content of yesteryear involved stuffing web copy full of keyword and writing stiff, clunky material that only a search engine could love, today’s SEO is more relevant, […]

7 Quick Tips for Optimizing Your Pre-Hire Assessment

As a human resources professional, you understand just how important it is for your organization to bring in top-quality talent. You’ve also probably discovered just how difficult it is to build a great team of employees who can connect with your customers and provide them with a smooth and seamless service experience, especially when it […]

How User Segmentation Really Works in Content Marketing

Successful marketing is all about laser-targeting a niche and then making the most out of it with regard to engagement and profits. If you’re like me, you’ve learned by now that holding up a mirror to people’s dreams, values, and desires is the one thing that will have people flocking to you a la the […]

Answer These 5 Questions to Ace Your Content Marketing Interview

A couple weeks back, I was a guest on the This Week in Marketing radio show, hosted by Mihali Stavlas. Over the course of an hour, we covered many important aspects of content-driven marketing — its origins, the importance of planning, the intersection of marketing and technology, and ROI measurement. One of Mihali’s questions for me […]

Why Successful Companies Are Going All-In on Video Marketing

Marketers everywhere are trying to understand how to use video to promote their companies. I sat down with Shira Lazar to talk video strategy. credit: getty images Every growing company needs a video strategy. You’ve heard it time and time again, but most companies do not take the time, or invest the resources necessary to […]

9 Relevant Marketing Quotes to Grow Your Business

image credit: shutterstock In meeting with many business owners and entrepreneurs, I often share my advice or insights during consultations, and after working with these ambitious business people, nine of my quotes seem to resonate most with my clients. Just like a comedian remembers his best jokes and tosses away the ones that generate only […]

10 Essential Imaging Tools For Successful Bloggers

Blog posts with images get 94% more views, and visuals increase both the time spent on posts and social shares… So why are so many bloggers resistant to tools for image creation and data visualization? The main reason is that they don’t know where to start. Imaging tools can seem overwhelming to bloggers, especially if […]

6 Tips for Making a Good Sponsored Facebook Post Even Better

When it comes to crafting a great Facebook post for paid promotion, you can sometimes get overwhelmed by the details. Who should you target, exactly? Is the image right for the post? Will the title inspire people to click (or is it just plain boring)? It’s not easy to put together a really good Facebook post, and it’s even […]

4 Ways to Drive Engagement Using Instagram Captions

There’s this one thing out there nearly all Instagram marketers simply can’t live without – social engagement. In large part, the success of their careers relies on it, but the depth of engagement-driven commitment delves even deeper than that. Sure, likes, comments and direct messages are great, but the kind of engagement today’s Instagram marketers crave actually […]

Should You Use Hashtags on Facebook? Here’s What the Research Says

Hashtags are one of the most commonly queried elements of social media marketing, particularly amongst people just starting out. And that makes sense – hashtags can be confusing as they’re not words within a sentence, necessarily, but topic matches that help improve discoverability. Some people think tagging every word will help, because it’ll mean your […]

3 digital marketing opportunities for franchises

Columnist Jason Decker explores often-neglected tactics that can give you an edge in a local market. Local search marketing is a complicated system. Standard SEO techniques such as keyword-rich content, well-optimized meta tags and a strong backlink profile are always important. For multi-location franchises, add the complications of Name, Address and Phone Number (NAP) accuracy, […]

#SEJThinkTank Recap: 5 Super Simple Ways to Dominate PPC Keyword Research

On Wednesday, June 15th, 2016, Erin Sagin of Wordstream joined SEJ Think Tank for a sponsored webinar about how to dominate keyword research for your PPC campaign. If you are just using Google’s KeyWord planning tool, you will want to watch the full recap of Erin’s presentation. She gives tons of tricks and tools to […]

13 Daily Activities That Will Double the Size of Your Personal Brand in 6 Months or Less

How is your personal brand doing? No, really—how’s it doing? Do you open your inbox each day to a flood of people talking about how they love being your customer, how you changed their business, health, and life, or how incredible your message is? Or do you open your inbox only to be doused with comments […]

5 Dangerous Myths About Influencer Marketing – Busted!

The popularity of influencer marketing has made the field ripe for opportunists to capitalize. That’s what happens when new trends emerge into mainstream marketing: advice and experts start popping up everywhere. Some of that advice is good, some is suspect and plenty is just pure mythology. Like a dragon – just as mythical but also potentially dangerous […]

10 Personal Branding Secrets to Use for Social Media

Do your social media profiles scream promotion, promotion, promotion? If so, you could be missing out on the true personal branding power that social media holds. At its best, social media will allow you and your business to be seen and heard as an expert in your field. It allows you to measure your impact […]

Why Your Company Isn’t Growing (And The Key to Finding Sustainable Growth)

Growing a company isn’t easy. Hard work and sweat equity aside, it’s difficult to know what you have to do to achieve some measure of growth, because there’s a hundred thousand little things you could do to try and make the needle move. I hear it almost daily in conversations I have with people on Snapchat […]

The Anatomy of a Search-Friendly URL [Infographic]

Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It’s an SEO best practice that’s withstood Google’s many algorithm changes over the years. While your URL structure isn’t the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site […]

Busted! DigitalMarketer Calls Bull$hit on 4 Conversion Rate Optimization (CRO) Case Studies

Want to generate more leads and sales via Facebook ads?Copy & paste our 7 proven Facebook ad campaigns to create low-cost, high-converting campaigns today. Click here to download! I’ve evaluated thousands of conversion rate optimization case studies in my career. I’m pretty darn good at sniffing out the good ones I can apply to our […]

Facebook Marketing Strategy: Why You Need One (& How To Build It)

Failure to plan is planning to fail. We’ve all heard this expression before. However, that doesn’t mean we always heed this advice. Sometimes we get busy and cut corners (and pay the price later). We see this time and again when it comes to brands and their Facebook marketing strategy. Sometimes, their messaging misses the […]

11 WordPress Plugins You Need to Create Killer Content

Did you know that WordPress powers more than 25% of the web? Or, how about the fact that there are approximately 44,000 different plugins that you can install? The statistics go on and on, with each one proving that this content management system is the best of the best. Even though you can do many […]

Creative Marketplaces: How to Find and Hire the Best Freelancers

For five dollars, you could buy a grande mocha Frappuccino at Starbucks, a Big Mac and 10-piece Chicken McNuggets at McDonald’s, or a completely new website redesign on Fiverr. Creative marketplaces make it easy to outsource work and hire designers, writers, coders and more for one-off jobs. Between Fiverr, Freelancer, Upwork and other similar sites, there […]

We Tested Over 100 Different Facebook Ads in One Month – Here’s What We Learned

Getting your Facebook campaigns working like a well-oiled machine is harder than quitting gummy bears for a month. Believe me; I know what I’m talking about. Unlike gummy bears, Facebook ads are highly unpredictable. Unless you’re an oracle, it’s impossible to forecast whether people will like your ads and which images will catch their attention… […]

7 Essential Steps For Creating Marketing Content That Converts

Writing marketing content that converts is a necessary step in any successful blogging or digital marketing campaign. While this type of content creation can help level the playing field, it is not free. Blogging and content marketing are significant time investments. Creating marketing content that converts can be a matter of trial and error, but […]

The 10 Best Free Keyword Research Tools for Startups

Startups begin with an idea, but lack deep financial resources. They are, therefore, reluctant to spend money on something as basic as keyword research. Bootstrapped owners use the free Google’s Keyword Planner, check around with their potential customers for keywords, and write down any keyword that they brainstorm. All of that is fine but startups […]

Seven Technical SEO Mistakes Ruining Your Search Rankings

Technical SEO mistakes are the silent killer of campaigns. They not only disrupt user experience but also make Google hate your website. Keep the following fact in your mind as you read this article: When users don’t like your website, Google doesn’t like your website. So, the goal of technical SEO is make the user […]

10 SEO Tactics Still Rockin’ it in 2015

The sound of a hummingbird still drums in our ears. Google’s now famous ‘Hummingbird’ algorithm update spelt the beginning of the end for traditionalSEO tactics. And that was 2 years ago. The good news is it’s actually made SEO so much easier. In this article, with the help of SEO professional Alex Miller, I will […]

Why video needs to be part of your paid advertising strategy

As video consumption continues to rise, columnist Mona Elesseily discusses three ways to successfully make video content a part of your online advertising program. Recently, I’ve been thinking about the importance of online video content. People are nowconsuming more videos, and it makes up a huge portion of online content. A post from Convert With […]

Building a Collaborative Content Process

image credit: shutterstock Content marketing has been transforming the marketing world for years. And whether you’re a skeptic wanting more results or a devout believer overhauling your entire marketing department, many experts continue to believe it’s the way of the future. The Content Marketing Institute defines content marketing as a style: “focused on creating and […]

Ask SMT: What’s the biggest opportunity in social media marketing right now?

As part of a refresh in our approach here at Social Media Today, we’ve introduced a new SMT Influencers program to help share the insights of the brightest minds in the social media industry… and answer your social media questions. As an introduction to our SMT Influencers, we asked a selection of them to respond to the question: “What’s the biggest opportunity […]

How to Create Great Written Content

You would think that everyone and every company would want to know how to create great written content. You’d be wrong. They don’t. I believe most companies simply want to create written content – blogs, for the most part – and don’t care whether or not it’s great. And I submit, as evidence: The Internet at large: It’s polluted with dreadful blogs. The […]

18 of the Best Examples of Mobile Website Design

Now more than ever, businesses are focusing on creating delightful mobile website experiences. After all, Google has been heavily favoring mobile-friendly websites since they updated their algorithm in April 2015 and again in March 2016. And that’s crucial, seeing as there have been more Google search queries on smartphones than on desktop computers and tablets […]

3 Email Marketing Best Practices For Publishers

Email marketing is widely used by publishers as a highly effective way to grow their audience and drive revenue for their businesses. Savvy publishers know that email marketing drives the highest ROI of any marketing tactic and they are using it to their advantage. In this post, we’ll share 3 email marketing best practices for […]

11 Simple Yet Effective Edits to Instantly Improve Your Social Media Content

As marketers, writers and crafters, we spend hours on bringing our content ideas to life and after all that effort, want our content to be seen. Writing powerful social media copy to grab people’s eyes and win their hearts is a challenge, though. And often, when our content isn’t breaking through the noise we can fix […]

Does Keyword Research Even Matter Anymore?

Keyword research. I’m sure you’ve done it before. You probably know what it’s like to use keyword research tools and come up with lists of keywords to track and rank for. I’ve done it dozens of times myself. Why? Because it’s one of those “standard practices” that we do in SEO and online marketing. But […]

Pinterest Introduces New Powerful Targeting Tools

Social marketers understand that data is power. That’s why, when Pinterest beefed up its targeting tools earlier this week, we noticed. Meanwhile, Brooke B. Sellas shared the secret behind “SeeSaw” data and explained how it can provide insights that will shine a spotlight on working smarter, not harder… Pinterest Introduces New Powerful Targeting Tools

The Anatomy Of a Perfect Ecommerce Website: 34 Features For More Sales [Infopgraphic]

Are you looking for ways to sell more products via your online shop? Want to know how to create category, product and checkout pages users can’t help but buy from? The success of your Ecommerce website doesn’t just depend on your product and price. It largely depends on how easy it is for customers to […]

5 Psychological Concepts That’ll Strengthen Your Social Media Strategy

Most of us joke about being addicted to things like Snapchat or Instagram, and we’re all probably guilty of compulsively checking our phones for updates. However, social media is changing more than just our immediate behavior. Think about it: We’ve all seen the infamous commercials illustrating the effects of various illegal substances on your brain, but most of us […]

The Content Marketing Funnel: Create Content Using the Know Like Trust Factor

“Sales Funnel” is often considered a dirty word in marketing, but our job here at #CMtips is to make marketing fun, authentic and non-sleazy. So we’re going to develop a sales funnel for your content that will take you from feeling icky to feeling yummy :)… the Content Marketing Funnel: Create Content Using the Know […]

The 7 Commandments of Attention-Based Content Marketing

Here is how you can get the results and attention you want from your content marketing efforts. The relationship between brands and their customers has changed remarkably in recent years. credit: getty images Thanks to a variety of new marketing technology and tools, online marketing is undergoing a tectonic shift–from an era of abundant attention […]

Do Accelerated Mobile Pages (AMP) Provide SEO Value?

It has been almost a year since Google introduced AMP, short for Accelerated Mobile Pages. AMP is essentially an alternative version of your website that is designed using the AMP standard. The alternative version of your site is hosted on servers around the world, instead of your own. AMP pages are fast, but not-fancy. Early […]

The 10 Most Important SEO Tips You Need to Know

A lot has changed in the SEO world. However, certain fundamental principles remain unchanged. For example, targeting keywords with the sole intent of improving organic rankingsno longer works, but keywords are still essential. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. With so many SEO techniques, it’s […]

What to Expect from Your New Marketing Partner

So you’ve decided to partner with a marketing firm. As you initiate such a partnership, various stakeholders at your company may have certain expectations in mind: that your partner will deliver a certain amount of new leads in a specific amount of time, that they’ll take work off your plate or that they’ll double revenue […]

How Consumer Packaged Goods Can Conquer SEO

Consumer Packaged Goods (CPG) brands are currently fighting an uphill battle to gain real estate on search engine results pages because brick-and-mortar businesses dominate organic results via the traditional Local Pack (i.e. Maps) and general organic listings. Consumer Packaged Goods have the same goals as retail stores, which is to drive sales from consumers walking […]

5 Facebook Ad Strategies for Growing Accounts

Facebook ads aren’t as easy to manage as it might seem. There are several factors that make them time intense and unpredictable. Some of those factors include, but are not limited to: A temporary change in competition for your target audiences. Facebook has a lot companies that test several audiences to find the ones that […]

Using Promoted Tweets in Your Marketing Strategy? You Are Brave.

image credit: shutterstock Thinking of running a Twitter marketing campaign? Better have thick skin. Promoted tweets can bring plenty of traffic to your campaign, but it often comes with a price — and not just the monetary kind. The rise in popularity of ad blockers has brought more attention to online advertising. People are now […]