The Great Divide in Content Marketing [Infographic]

As the prevalence of content marketing continues to rise, more and more companies are dedicating time and resources to creating amazing content to attract people to their websites. According to HubSpot’s State of Inbound 2014,marketing teams that are generatingpositive ROI (i.e. “high performers”) prioritize content marketing initiatives far more than low performing marketing teams – with the goal […]

7 Obsolete SEO Tactics You’re Wasting Your Time On

SEO has changed over the years, and what worked once doesn’t necessarily work now. Some of the old tactics you are using not only will keep your traffic stagnant, but they may actually cause your traffic to drop. What should you do? You should stop using the tactics I discuss below and start using the […]

How to Create a Content Strategy That Actually Drives Organic Traffic

Content marketing alone won’t deliver organic traffic. Content marketing employed strategically will deliver the organic traffic you want and need. But how do you create that refined content strategy? If your goal is to drive organic traffic, what specific, strategic methods should you employ to build the right amount of organic traffic? In this article, I explain the […]

How to Rule Local Results in SEO [Infographic]

With ongoing technology advances and the increased impact of the Web on our daily lives, we are more and more inclined to base our purchase decisions on information we gather on the Internet. Business owners should try to understand that inclination and adapt their marketing strategies to stay competitive in today’s rapidly changing market. For […]

How to Construct a Content Machine (Even If You’re Not a Natural-Born Writer)

A marketing revolution has been taking place before our eyes. Interruption marketing has been overthrown. Businesses—yours and mine—can no longer force people to pay attention. Instead, we have to create valuable content that people want. Which means that marketing now means creating content. And you need new content… All. The. Time. And every piece of […]

Insights from the Professional Copywriters’ Network Conference

It must be somewhat terrifying to present at an event like the Professional Copywriters’ Network Conference. Can you imagine how many times you’d have to proofread and then rewrite your slides if you knew you were placing them under the scrutiny of a room full of people who can spot a misplaced apostrophe from 50 […]

6 Powerful WordPress Plugins That Make Landing Page Creation Easy

Note: this post has been completely rewritten as of 26/09/2014. Have you ever wanted to create custom page layouts that look awesome? What about conversion optimized pages like sales pages, squeeze pages and other landing pages? You’re in luck because this is now easier than ever. 6 Powerful WordPress Plugins That Make Landing Page Creation […]

38 Quotes on Advertising and Life from Dave Trott’s ‘Creative Mischief’

The U.K. has been the birthplace of some of the most influential and talented advertising professionals: David Ogilvy, Charles and Maurice Saatchi, Paul Arden, John Webster, and many others. Dave Trott, chairman of The Gate, is another talented British ad man. He has written some of the most compelling adverts to come out the U.K., and his blog […]

Social Media Tactics Every Small Business Should Be Using

Social media marketing is no longer an option for today’s small business owner. With as many as 90% of small businesses using social media, the question isn’t when, but how you will use it to expand and grow your reach. But too often, business owners feel stumped by social media, allowing it to take a […]

3 Biggest Obstacles Keeping You From Success in Social Selling

Social Selling is the art of using technology to attract and engage prospects, grow referrals and retain customers. Success in Social Selling does not come easy. It’s a process that not every business is ready for. Its processes need to come from the top through superior leadership and training. Only then can Social Selling become […]