How to Future-Proof Your Mobile Marketing Strategy

Many people reading this article will be using a mobile device or tablet to do so. In fact, there are now more than 7.2 billion mobile devices around the world and that number is only continuing to grow. Thirty years ago there weren’t any. Smartphones play a big part in our lives these days, and […]

The Secret Economics That Rule Social Media Marketing

Ever wonder why companies jump in to advertise on new social media platforms before it has been established that they are going to be viable? Do you worry (or hope) that TV advertising will be completely replaced by social media marketing? A recent article in The Economist explores a few of these questions. So why […]

How to Use Periscope to Drive Business for Your Brand

Video is only getting bigger in terms of digital marketing, and if you’re looking to drive engagement and brand awareness through live-streaming video, then Periscope is the answer. Because Periscope is still somewhat of a new social media channel, businesses and brands aren’t exactly sure how to utilize it to drive new business. Rest assured, […]

How to Fix Your Social Media Marketing Strategy

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Over the years, Convince & Convert has continued to refine its social media strategyprocess. Here’s one iteration, presented as a keynote speech to ESTO (Educational Seminar for Travel Organizations) in the fall of 2012. I’ve […]

An Introduction to Marketing for New Businesses

Image credit: Reuben Whitehouse | Flickr Whoever said, “If you build a better mousetrap, the world will beat a path to your door,” was lying. If the world doesn’t know you have a better mousetrap, no one will be knocking on your door. To succeed, you have to tell the world about your offering — […]

3 Ways Social Video Marketing Can Propel Your Brand

Image credit: Dove Real Beauty Sketches | Youtube Social video marketing plays on the most important aspects of basic human nature: the art of storytelling. Where viral videos are all about numbers, social videos are all about connections and conversations. Related: Effective Marketing Appeals to Emotions Instead of Reason Here are three ways social video marketing […]

Why Do Some Infographic Designs Get More Shares On Pinterest? [Infographic]

As the leading image curation site on the web, there’s no doubt that Pinterest is a great platform to source a wide range of infographic templates and designs. In fact, there are thousands upon thousands of infographics to scroll through on the site, each one covering a wide range of different topics and styles. But […]

Which Platforms Deserve Your Advertising on Social Media? [INFOGRAPHIC]

So they say: no two social networks are alike. And if you’ve got a tight budget, or not much time, you might be wondering where to focus your social media advertising efforts. Facebook, the titan, has the most users, but what’s the value in that if the market you’d actually be better at penetrating is […]

Your Future Customers Are Mobile

Trends in both technology and customer behavior mean that your customers will be buying your products via mobile phones in ever increasing numbers. Smartphone ownership is on the rise and people are moving away from shopping at brink-and-mortar stores. Check out this infographic from DirectBuy about the prevalence of smartphone use and changing shopping behavior. […]

Why Is Engagement with Brands Online Down Even Though More Brands Are On Social Than Ever?

A recent study by Forrester Research suggests that engagement with branded posts on the major social networks is falling across the board – even as social communities are growing and more brands are advertising there. Fortune, covering the study, noted: Last year, Instagram posts from brands created interactions with 4.2% of a brand’s followers. This […]

The What, When, and Who of Successful Emails [Infographic]

What you put into your email, when you send it, and who opens it can make or break your email campaign. Here’s a closer look the importance of each of those factors, according to the following Constant Contact infographic. What are you putting into your email? About 20 lines of text and three or fewer […]

Why Your Customers’ Emotions Affect Their App Experiences

The apps economy has changed the way companies control their brand experience. Consumers have high expectations for their digital experiences. Web and mobile applications need to work the first time and every time. Slow load times, design flaws, subpar content, and other emotional responses affect users’ experiences and opinions. Moreover, brands also must understand how […]

How to Increase Website Traffic Without Focusing on Text Content Creation

Does content still play a major role in increasing website traffic? In a word, yes. But it’s the quality of the content that drives increasing traffic to your site, not the volume. Also, don’t think of content as only text. Content in the form of videos, pictures, and technology algorithms that help a user find […]

Are Brands Creating High-Quality Content?

Are enterprise-level companies creating content pieces that are grammatically accurate and easy to read? To find out, Acrolinx deployed its proprietary linguistics analytics engine to examine the public-facing Web pages—blog posts, product pages, press releases, etc.—of 170 large global brands. The content of each company was assessed based on two criteria: Quality (how many errors […]

3 Ways to Measure the Value of Your Social Media Marketing Program

Inherently knowing that there is value in social media marketing and being equipped to show value are two different things. Social media provides a unique and often-challenging opportunity to connect one-on-one with customers, prospects and fans of your business. However, only 42% of marketers feel that they are able to accurately measure the value of […]

How A Small Business Can Automate Social Media And PR

Small businesses feel at a disadvantage when it comes to creating an effortless social media and PR plan that engages with a target audience and has an actual ROI. It’s a daunting task, and most small businesses end up throwing spaghetti at the wall and seeing what sticks. Trust me, it ain’t pretty. However, it […]

The Old Demand Generation Model Versus The New

Many Companies still feel that the optimal approach for generating revenue is to have the Account Executive be responsible for managing the data, hunting for prospects, qualifying the prospect, presenting and closing. This outdated concept is not only ineffective but results in an anemic pipeline as well as lower revenues. The main reason companies are […]

5 Ways To Rethink Your Content Marketing Strategy

Flo, the infamous Progressive Insurance spokesperson inspired me to rethink my personal content marketing strategy. Every now and then you need to tweak your approach to your content marketing strategy to help you reach your business goals. Sometimes a ‘jump-start’ is in order! You see, I just installed the Progressive Insurance Snapshot in my car […]

Using Social Media for Business Growth in 2015

Despite the growing popularity of social media, and our dependency on sites like Facebook and Twitter for information, some businesses have still been hesitant to jump aboard. There’s skepticism around its effectiveness for local small businesses. We see huge brands like Coca-Cola, Nike and Starbucks using social media with great success, but what about the average […]

5 Simple Steps for more Engagement & Shares on your Social Media Posts

Does it feel like your followers are ignoring your social media posts? Want to know some techniques to generate more engagement and social shares? Social sharing and engagement is important for any small business as it creates a feeling of trust amongst your followers. The more followers can see your content being shared the more […]

Google’s Ranking Algorithm: The Top 9 Factors Influencing Your Position

Do you want to improve the SEO of your website? Want to know how Google decides your position in their search results? Moz recently carried out a survey of over 150 SEO experts who believe the most important ranking factor remains backlinks (other websites linking to you) both on a domain level and more specifically […]

Web Hosting For Beginners: What it is & Why you Need it

So you’re in the market for a new website, you’re getting excited about discussing design ideas and layouts, then your designer mentions web hosting and you have no idea what they’re on about? “What isWEB HOSTING?” is a common question for us here at Red Website Design, if you’re not particularly IT literate it’s fair […]

Get Your Fans to Share Their Love: What Every Brand Can Learn From GoPro

We’re not just a camera anymore. We’re an enjoyment platform for people around the world to watch. — Paul Crandell at Ad Age’s 2014 CMO Strategy Summit Imagine if your audience enthusiastically took over your brand’s promotion. Engagement and customer retention/loyalty — two of B2C marketers’ top content marketing goals — would be through the roof. […]

Compounding Posts Generate 38% of Your Blog’s Traffic: Here’s What HubSpot’s Look Like

Did you know that there is a certain type of blog post that makes up 10% of a blog’s repertoire, but are responsible for generating 38% of total blog traffic? If you do the math, that means justone of these special posts brings in the same amount of traffic as six regular posts. In a recent […]

Making Changes to Your Website? Draw Inspiration From These 13 Web Designs

When you’re planning to make changes to your website, it helps to poke around other companies’ websites to see what they’re up to. How have they structured their navigations? Do they still use hero images? How many CTAs do they have? What do their mobile websites look like? While you’re certainly not trying to copy features exactly, seeing what […]

So Bad They’re Good: Use the 7 Deadly Sins for More Persuasive Copy

I stood on my building’s front steps, freezing, digging through my purse. I don’t know why. I didn’t know where my keys were, but I knew they weren’t in there. Eventually I gave up and sat on the freezing stoop, angry at myself and whoever made me lose my keys. While I waited for the […]

Five Mistakes to Avoid When Doing Mobile SEO [Infographic]

Because the use of cell phones has skyrocketed and continues to outpace other technology, you have to ensure your search engine optimization techniques account for smart phone usage. In other words, if you’re not mobile-friendly, you are missing a large part of the population that could be using your services or buying your products. If […]

Enterprise Link Building Challenges (And Solutions)

Big companies often find it difficult to implement large-scale, sustainable link building efforts, but columnist Andrew Dennis has some tips to make it easier.   Large enterprise businesses are in a peculiar situation when it comes to links. Most of these companies are aware of the importance of search engine optimization (SEO), but they continue […]

How NASA Does Social Media Marketing for all of Humanity [PODCAST]

After hearing NASA’s Social Media Manager John Yembrick speak at Social Shake Up 2015, detailing how the organization manages some 500 social media accounts, I knew I had to have him as a guest on my Social Business Engine podcast. Alongside Jason Townsend, John’s goals for NASA’s social media accounts are to engage their audience, inspire, and inform the public about the projects NASA is working on. […]

New Study Reveals the Lifetime Value of a Blog Post

As the most pervasive and arguably most important form of mass communication in the world, blogging is continually at the top of the content marketing conversation. However, despite blogging’s popularity, there hasn’t been an independent study to uncover the power and lifetime value of a blog post—until now. Study: The Lifetime Value of a Blog […]

How to Create Content That Drives Organic Traffic

When writing content, there are a lot of factors you have to keep in mind. You need: A great headline that’ll get people to click (without it being clickbait). Well-written content that must get to the point, move along, be an enjoyable read, etc. Memorable content. Content that achieves a goal promised early on. This […]

55% of Marketers Disappointed or Unsure of Mobile Marketing Effectiveness

As marketers are under more pressure to focus on the entire customer journey, mobile offers an instant and effective way to reach the right customers at the right time, with the right content. But how are marketers incorporating mobile into their marketing strategies? We teamed up with Social Media Today to find out if marketers […]

[Live Case Study] 14-Day Facebook Ad Experiment

What’s the #1 thing you are procrastinating on? I know what mine is. For 18 months, I’ve performed over 100 different marketing experiments and reported the results back to you with detailed case studies on how you can use the experiments in your business. But there is one thing I’ve completely avoided… Facebook Ads. It’s time […]

5 Ways to Personalize Your Email List Call to Action to Get 10x More Signups

The following is a guest blog post from Noah Kagan, Chief Sumo at SumoMe. He was #30 at Facebook, #4 at Mint, and now runs the show over at SumoMe, which is a suite of tools that help boost website traffic. (Oh, and he’s a top-rated taco connoisseur.) We all hate spammy pop-ups when we’re […]

Hitting The Right Tone

Kevin Roberts, CEO of communications company Saatchi & Saatchi, says that purchasing decisions are 80% emotional and 20% rational. So, it could be argued, and regularly is, that a company’s tone of voice has as much influence over its long-term success as the quality of the product or service it offers. Whether they’re selling insurance, […]

How To Use Social Media To Give Your Supporters A Voice

Supporters are the lifeblood of any nonprofit organization; from donations to volunteers, supporters are the fuel that help propel your mission. While we are often looking for additional ways to reach and tap into supporters, one significant way we can do that is by giving supporters a voice. Giving supporters a voice may sound easier […]

5 Easy Ways to Amp Up Engagement With Your Ads

The ad industry has a bit of a marketing problem. From mobile and digital to good ol’ print, consumers are exhibiting a lack of confidence in ads. The numbers don’t lie. Less than 25% of U.S. online consumers trust print ads. Even fewer believe in the digital media they see. At the same time, despite […]

What Do Marketers Really Want in Data and Technology?

Marketers get data – or at least they get the importance of data. Data answers questions such as: Can you help me understand my customers? Which customers are my best customers and why? How can I find profitable new customers? How can I sell more to existing customers? How can I retain my existing share […]

From Like to Love: 5 Ways to Transform Your Followers Into Customers

Your social media game is up to snuff – you’ve got plenty of thumbs ups, your Twitter has proven follow-worthy and your fans are clearly into your posts – sharing, retweeting, commenting, etc. But how do you take the relationship with your social media fans to the next level and turn flirtatious likes to loyal […]

Five Things That Successful Brand Managers Do

I have good news for people who explore a career in brand management: Good brand managers will continue to be a hot commodity. Last year, Procter & Gamble, the company that defined the term “brand management,” announced that its entire marketing function became brand management, with “single-point responsibility for the strategies, plans, and results for […]

Five Top Tips for Successfully Profiling Your Competitors

Last year, my company carried out a survey of large North American businesses (a mean revenue of $6 billion) to see what they perceived to be the biggest marketing challenges for 2015 and what marketing strategies they are using. This finding jumped out at us: Only 27% of US B2B firms carry out competitor research, […]

Four Important SEO Trends for 2015

Google is now better able to reward high-quality Web content that is relevant to a search query, and less dependent on traditional signals, such as keywords, according to a recent report from Searchmetrics. The report was based on an analysis of the the top 30 search results for 10,000 relevant keywords and 300,000 websites appearing […]

How to Improve Influencer Engagement? Avoid These 50 Fails

Brands: Stop Doing These Things! Influencer Marketing is hot and that means the value of influencer relationships is higher than ever. Working hard to romance in-demand experts to collaborate, co-create and even advocate can be a substantial investment. The mutual benefit from these long term relationships can mean anything from hugely successful marketing programs for […]

8 Ways to Effectively Manage Your Facebook Marketing

Is Facebook taking up all your time? Interested in ways to maximize your workflow? When you streamline your work and know exactly where to look for the right information, your job becomes easier. In this article you’ll discover eight ways to manage your Facebook marketing more effectively… 8 Ways to Effectively Manage Your Facebook Marketing

Twitter Quality Score for Ads: What Marketers Need to Know

Are you using Twitter ads? Do you want a better return on your investment? Twitter uses its ads quality score to determine how your ads are displayed, and how much you pay if people engage with them. In this article I’ll share how to create Twitter content that raises your Twitter ads quality to maximize […]

How to Get Started on Blab: Group Video Broadcasting for Marketers

Are you a fan of live-streaming video for business? Have you tried Blab? Blab, the newest platform in streaming video, lets you build a personal and business presence while creating community. In this article I’ll explore Blab and share ways you can use it for business… How to Get Started on Blab: Group Video Broadcasting […]

9 Social Media Marketing Tool Tips From the Pros

Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? Adding new tools into your social media marketing streamlines your workflow and maximizes the return on your efforts. Here’s what top social media experts are using to get results with social media marketing […]

3 Ways To Calculate Conversions from Content Marketing

Perhaps the most valued business case for content marketing is driving conversions. When done properly, content marketing attracts prospects at the top of the funnel and guides them through the buyer journey until they convert to become customers. Therefore, content marketing conversions are the prospects who became customers because of either helpful, useful and/or entertaining content your […]

3 Steps To Email Marketing That Nurtures Leads And Closes Sales

Are you worried prospects will think your email marketing is spammy? They won’t if your focus is on them, what they need and when they need it. Email marketing has gotten a bad rap. Like other innovative technologies that marketers have gotten hold of over the years, it’s become the object of much derision. Gary […]

The B2B Content Marketing Buyer Disconnect [Research]

The biggest mistake in content marketing is making the content all about you. I’ve said this more times than I can count. In fact, I’m not even sure promotional content qualifies as content marketing. But according to a recent study of 500 global marketers from the Economist Group, B2B content marketing programs are doing just that: making every […]

13 Ways to Get More Opt-Ins From Your Content

You’re creating valuable content and, if all’s going well, you’re attracting new visitors to your website and blog. Beyond getting direct inquiries about your products or services, you should use visitors’ interest to build your email list so you can stay in contact with these potential prospects. Here are 13 types of opt-ins you can […]

16 Examples of Awesome Email Marketing Campaigns

If you’re reading this, you probably have an email address (or two, or three …). In fact, you’ve probably been sending and receiving emails for years, and you’ve definitely received some questionable deliveries in your inbox. Whether they were unexpected, uninformative, or had a subject line tHaT wAs fOrmAtTeD liKe tHiS, we bet you didn’t hesitate to direct […]

7 Things to Know Before You Run an App Install Ad Campaign

The explosive growth in mobile usage — specifically in app usage — has created an ultra competitive marketplace. A whopping 1.4 million apps are on both the App Store and Google Play. In such an environment, app marketers face a difficult challenge as they battle hundreds or even thousands of direct competitors for user attention. According to a new […]

We Hate Autoplay Too: 3 Experts on Landing Page Video Best Practices

Autoplay video seems to be growing in popularity, despite unanimously being seen as a real pain in the butt. We’ve all scrambled red-faced for the mute button at one time or another, and we know first-hand that it flat out annoying – and even embarrassing. This guy’s not a fan of your autoplay videos. Image […]

Why Pay per Call Is Better at Closing and Converting

Many advertisers rely on pay per click advertising to close and convert leads. However, that’s only part of the battle. In addition to using pay per click, advertisers should also consider using pay per call. 75% of consumers say a phone call is the quickest way to get a response. When most consumers’ have the […]

Improve Live Chat Efficiency: Perform 120 Days of Support in Only 30 Days

Live chat can help your company save on support costs in so many ways that it’s hard to count them all. While low implementation and usage costs and lower phone bills are certainly good reasons to use live chat, the efficiency of live chat is what will help your company save the most money in […]

7 Easy Ways to Avoid Email Spam Filters

I’ve said this before and I’ll say it again; one of the most powerful tools for building and sustaining customer relationships is email marketing. It’s cheap, easy-to-use, and is able to reach large quantities of people in no time at all. Although it is easy-to-use, it is still crucial that you follow the correct steps […]

3 Practical Ways to Optimize Your Web Forms For Maximum Conversion

Do your forms convert as well as they could? Optimizing forms is arguably one of the least sexy aspects of conversion optimization. Because of that, forms often get overlooked. And it’s really too bad. Because whether you use web forms to generate leads or sell products, they represent a critical point in your conversion funnel. […]

A Step By Step DIY Guide To Get Press For Your Startup Without Spending a Penny

Gary Vaynerchuck recently responded to me on ProductHunt with the following comment: This very statement above translates into one action for anybody reading this: STOP hiring PR agencies and START doing press outreach yourself. Why? Remember Why Startups Shouldn’t Hire PR Firms article from Mark Cuban?… A Step By Step DIY Guide To Get Press […]

5 Growth Hacks You Can Implement Today Without a Developer

It’s easy to fall into the trap of thinking that you need engineers for growth tactics. Here are 5 you can implement on your own. I had been emailing back and forth with a reader. He asked me for advice about getting traffic, and I suggested he start a blog to attract readers. His immediate […]

Social Profile SEO: Optimizing For Rankings & Search Visibility

Social media marketing is important in and of itself, but columnist Tony Edward reminds us that it can help with search engine optimization (SEO) and online reputation management as well.   Bloomua / Social profiles are great assets for building your online presence. They are great for expanding your reach, for customer retention and […]

Pros & Cons of Responsive Landing Pages For SEM

Columnist Abraham Nord explores the benefits and disadvantages of one of the more common technical configurations for mobile sites: responsive design.   Gone are the days when a mobile strategy could be delayed or ignored. Today, online marketers must consider how mobile visitors are addressed on their landing pages, and there are three widely accepted methods for […]

Making Your Support Content More SEO Friendly

Does your website have a support section, community forums, Q&A content, or similar? If so, columnist Tom Demers has tips for using this often valuable content to get more search visibility.   In light of Google’s recent algorithm updates, many businesses have looked hard at ways to flesh out existing pages and create new, SEO-friendly content […]

5 Paid Search Best Practices That Get B2B Marketers Ahead Of The Curve

Scaling up the paid search channel is not an easy task for B2B brands. That’s why we regularly publish tips and strategies for B2B paid search. Well, we’re back with more hints for marketers searching for useable paid search best practices. Dear Google, Why Striped Socks? To explain relevancy scores Google uses the same example […]

10 Useful Sites All Marketers Should Save to Their Favorites Bars

If you’re a marketer who often finds yourself overwhelmed by the sheer volume of marketing resources available online, rest assured that you’re not alone. There are many useful sites and apps out there, but that doesn’t mean that all of them are right for you. Each marketing expert must determine which marketing resources and sites […]

Online Marketing News: Facebook Gets An Assistant, Tweets Show In Search, Native Beats The Rest

The Big Content Spend: How & Where Are Brands Placing Their Content Budgets [Infographic] – In this infographic, we’re taking a look at just how big of an investment companies are putting into content marketing this year. What kinds of brands believe in content, and invest in it as a major form of marketing? What kind of […]

Getting Attention: The Science of Being Captivating Online

Do you want to bring more attention to your business or product? Want to find out what inspires people to take notice? To discover how to get people’s attention online, I interview Ben Parr. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed […]

Instagram Removes Square Image Limitation: This Week in Social Media

Welcome to our weekly edition of what’s hot insocial media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Instagram Now Supports Portrait and Landscape Images: Instagram announces that “—in addition to square posts—you can now share photos […]

The Role Of Emotions And Goals In B2B Buying Decisions

For most of the past few decades, leading up to the advent of the Internet and digital technologies in the 21st century, there has been an accepted paradigm regarding B2B buying decisions.   This paradigm consisted of an unquestioned notion that B2B buying decisions were disciplined, rigorous, process-based, and rational.   In essence, a prevailing belief B2B […]

4 Google Chrome Extensions For Digital Marketers

Google Chrome extensions offer some great tools to help with digital marketing. These extensions can do anything from speeding up your outreach efforts to checking for broken links. Following are my top four Chrome extensions for marketers. (Note: This list was created in part by Margaret Hakobyan, CEO of MoversCorp.) 1. MOZBar This tool helps you quickly view […]

Handy-Dandy Guide To Content Marketing

My great grandmother Michaelena always told me when I was growing up as a young boy, “Gerry, if you want better content, then you need to figure out a better way to ask for it!” Little did I know that this grandmotherly advice would translate into a very useful content marketing strategy. I find many […]

#SproutChat Recap: How to Attract & Retain Quality Email Subscribers

Email marketing is an art form. There is a lot to test and consider: timing, personalization, formatting, content and more. Before launching any campaign, it’s important to have a solid strategy in place. This week, Stephan Hovnanian of Shovi Websites joined us for #SproutChat to share his top tips for building a quality list of email subscribers. […]

The 10 Most Loved Marketing Platforms That Can Help Build Your Business

Are you looking for ways to streamline your marketing processes? Want some handy tools that will help build your business? If you own anONLINE BUSINESS you will need the help of a series of tools. From platforms to manage your website, your social media accounts and marketing to your clients, it isn’t possible to succeed […]

SEO Tips: 5 Ways To Improve your Google Presence Using Social Media

Are you looking for ways to improve your presence on Google? Have you considered how social media sites like Twitter and Facebook can help? Whilst Google repeatedly tells us that social signals do not impact rankings directly, that doesn’t mean social shouldn’t be an integral part of your SEO strategy. It helps connect you and […]

DIY Web Design: 19 Ways To Build A Site With Any Budget or Skill Level

Are you considering creating your own website? Want to know what platforms are best for your budget and skill set? We were amazed to learn that more than half of all businesses don’t have a website. There are obviously lots of business owners out there that either don’t see the value in an online presence, […]

Are You Missing The Most Important Audience for Your Content Marketing?

All the world’s a stage, and all the men and women merely players; they have their exits and their entrances; and one man in his time plays many parts, his acts being seven ages. – William Shakespeare A few years ago I worked with a telecom company that struggled to get traction with its audience. […]

Why You Need Content Strategy Before Editorial Planning

“I got this content strategy thing,” you may think. You know your voice and tone, you know what formats and channels you’re going to create content for, and you know how often you’re going to publish or share content. Great! Except that’s not a content strategy. It’s an editorial plan. Don’t get me wrong. Content […]

13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads

It’s easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. But thankfully, not all online ads are bad. In fact, there are some pretty creative ads out there that have not only gotten people to click, but also seek out the ads […]

10 Tips That Can Drastically Improve Your Website’s User Experience

In today’s changing marketing landscape, your website has become a more powerful tool than ever. As a 24/7 salesman, your website has the potential to be your most powerful asset and the centerpiece of your marketing efforts. However, rapidly changing technology can make your website feel old and outdated. While sometimes a redesign might be ideal, you may […]

How Advertising Makes Us Buy [Infographic]

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. According to a recent study from Microsoft, people lose concentration after eight seconds. To put that into perspective, that’s one second less than the attention span of a goldfish. Now factor in the absurd amount of ad exposure we encounter […]

Three Ways It Pays for Marketers to Be More Data-Driven

Data-driven marketing is on the rise. And no wonder: marketers would be six times as likely to report higher profits if they use data-driven strategies, a recent report by Turn and Forbes Insight discovered. That’s not surprising to those already harnessing the power of data, but the proliferation and availability of Big Data has not […]

How Stressed Are Marketers? [Infographic]

Stress is reaching dangerous levels for many marketers, according to a recent report by Workfront. Here’s a look at how stressed marketers are and the causes of their stress. “One out of four marketers say they’re ‘overly stressed’ or ‘stressed to the max,’” states the following Workfront infographic. The biggest source of stress is “providing […]

How Much Do Public Companies Spend on Marketing and Sales? [Infographic]

The proportion of annual revenue that companies spend on marketing and sales varies widely by industry and strategy, according to a recent report from Vital. The report was based on data from the annual reports of publicly traded companies with year-over-year growth in 2014. Companies in certain industries—such as SaaS and social media—tend to be […]

The Importance of Marketing in Annual Planning

It is not possible to overemphasize the importance of the marketing in the annual planning process. This is because annual planning facilitates exceptional financial results while driving transformative improvement – and Marketing can provide the overall roadmap. Business Planning Versus Annual Planning At the beginning of each fiscal year, companies have an opportunity to take […]

4 Quick Wins Until Your Content Marketing Kicks In

You may already know that the reality of effective content marketing is that it takes time. But what you may not realize is that there are things that you can do in the short-term that will drive more traffic, more leads, and more business until your content starts to kick in. That period where you […]

The Biggest Mistake Brands Make When Trying to Tell Stories

As brand storytellers we’re trying to engage consumers and convince them to buy our products. Yes, that’s the bottom line goal. The challenge (and most often, failure) of brand storytelling is that we rely on flash, but not on resonance. Too often brand storytellers attempt to extol the virtues of their product — the HERO […]

9 Must-Have Visual-Marketing Tools on the Web

Image credit: Barn Images Visual marketing is a primary source for customer engagement in the modern age. A necessary component for competing online, visual content is the best way to distinguish yourself from the crowd. The question is, how do you make your content the best when so many others are pushing to do the same thing?… […]

19 Ways to Build Your Website, Online Store and Mobile App [Infographic]

About a year ago I wrote Website Builder Platforms: Best Options for Small Businesses, which offered guidance on developing websites and selecting the best website builder platforms and tools. As I noted then, the days of having to build a website “brick by brick” (i.e. code it line-by-line) are long behind us. For small businesses and “single shingle” professionals […]

5 Ways That Podcasting Is a Powerful Marketing Weapon

Podcasting is quickly morphing from an emerging phenomena to a powerful and commonplace marketing weapon. Early adopters started podcasting only about a decade ago, but podcasting has seen a meteoric rise over the past several years, boosting many entrepreneurial personalities such as Pat Flynn,JOHN LEE DUMASand many others into the national spotlight. So what can […]

7 Reasons Why Social Media Artists are Disrupting the Advertising Industry

Want to reach millions of young millennials with amazing content in a cost-effective way? Contact social media artists, brief them, let them do their thing and they will rock your world. Social media artists, are young creative people who have managed to get big number of followers (ranging from 10k up to more than 8 Million), solely […]

An Updated Guide to the Marketing in the Big 6 Social Networks

Everyone likes to talk about “the Big 6” as if you could go into a job interview and say, “I’m proficient in the Big 6” and walk away with the job. But what does being proficient mean? What exactly do you have to understand about the Big 6? And is the Big 6 a static […]

5 Inspiring B2B Marketing Campaigns

Source: GE The words “inspiring” and “B2B” may not seem like they belong together in the same headline. B2B companies have gotten a bad rap when it comes to marketing campaigns, and that rap isn’t entirely undeserved. Our products and services usually aren’t very sexy, and trying to make them sexy with marketing can be […]

6 Ways to Gain Trust from Customers Through Influencers

While celebrities have always been viewed as influencers, savvy businesses are now making room for a more organic endorsement model. The idea is to adopt a broader definition of what makes someone influential for your brand: a defined voice in your niche, a strong online following, an engaged and ready-to-act set of followers, success working […]

How to Turn Bloggers (and Other Influencers) Into Your Brand Champions

Influencer marketing is one of the most effective ways to drive sales and grow your brand online. That’s because people tend to trust bloggers they follow more than they trust you or your marketing. So, bloggers and other influencers can have a huge impact on your potential customers. However, getting bloggers to become your brand […]

Why Apple Watch Rings the Death Knell of the ‘Mobile’ Marketing Channel

The addition of the Apple Watch to the customer’s pile of devices (or the “Internet of the customer” to be trendy) is not a radical change in itself. However, it signifies the need for dramatic change in the way we market to customers. What’s changing? As technology has evolved and new marketing channels have been […]