Artist Branding 101- Things That Affect Your Brand

As an artist you are your own brand, whether or not you know it or acknowledge it. It is up to you to make sure your brand stands out from the rest. Branding has everything to do with PRESENTATION – HOW YOU ARE PRESENTED AND PERCEIVED BY THE PUBLIC – whether it be online or offline. […]

8 Step Social Media Marketing Strategy Template – #infographic

Having a social media marketing plan isn’t just about creating a Facebook page or Twitter profile and automating your company updates. There’s much more to it if youreally want to make the most out of social media when it comes to effectively promoting your products or services. The key to any social media strategy is […]

7 Little Changes That’ll Make A Big Difference To Your Traffic Generation

Is Search Engine Optimization (SEO) your thing for traffic generation? What about social media? Or do you prefer your traffic to come direct to you? Whichever way you chose to generate traffic to your site, once a visitor gets there, you need to make sure you have everything in place to get them coming back […]

How To Create A Stronger Email Marketing Presence

A man fell into a deep hole. After hours and hours of shouting and trying to scramble up the sides, he finally gave up, thinking he was destined to live in the hole forever. Finally someone peered over the edge and looked into the hole. Seeing the man’s frustrations, the man on the surface asked, […]

Four common ecommerce blogging mistakes and how to avoid them

Fashion ecommerce and lifestyle blogging seems like a match made in heaven, but very few are getting it right. Here are four common mistakes and how you can avoid them. Last year I looked through 20 of the top fashion ecommerce sites to see where they were in their content strategy. I was curious because […]

The Social Shake-Up Attracts Wide Breadth of Brands and Industries

“Different roads sometimes lead to the same castle.” ― George R.R. Martin, A Game of Thrones This year’s Social Shake-Up conference in Atlanta is bringing together an impressive breadth of brands, industries and marketing professionals from around the globe. From the world’s most recognizable brands like—Coke, IBM, Facebook, Walmart, UPS, to name just a few—to leading […]

The Secret to Destroying Your Marketing Career, In One Chart

Of course we don’t want you to destroy your career. But if you were truly hell-bent on it, we know just how to do it. Don’t measure ROI. Seriously, don’t. Only good things happen when you do. According to the 2014 State of Inboundsurvey, marketers that measure ROI are 12X more likely to generate a greater return year-over-year […]

The Content Upgrade: 21 Examples of the Strategy That’s Changing Blogging

Every once in a while, a new email list-building strategy comes along that blows the existing “best practice” out of the water. For years, marketers have been placing an offer to download a high-value lead magnet at the bottom of every blog post to get blog readers to sign up for their email list. These […]

6 Blogging Mistakes You Need to Fix to Get The Results You Want

Is your blog generating the results you want? Results as in subscriptions, leads or sales, not just traffic, social shares and mentions on the web. Let me take a guess: you are here because you want to monetize your content, not to manage a blog just for fun. But be warned: blogging has become a […]

5 Ways You Can Add Social Proof to Your Landing Pages

Imagine you and I were chatting, and I leaned in and told you, “I’m a really amazing oil painter. People look at my paintings and think they’re photographs. My work brings out emotions people didn’t even know they had — I’m that talented.” Would you believe me? Or would you write me off as pretty self-serving? […]