People ask me if Internet Marketing is easy. I pull out this map from Gartner… (Click to Enlarge) PS: I don’t know if this map is accurate, all I know is it looks cool. Reminds me of the Tubes in London. Feel free to pin it.
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I love the stuff Flint & Co. at MECLABS does. Lucid. Here’s a new experiment of theirs:
One of the things I’m amazed at is fiercely competitive marketers will pay me practically a king’s ransom to write the copy for a VSL… they’ll spend thousands of a month on cold traffic… yet they fail to appreciate the impact of design, copy, site speed, images, credentials, testimonials, reviews on the checkout process. Here’s […]
Normally, I hate word guides like “Words that Sell”. Too generic. But–here are 1500+ “make money” regularly used words and phrases for the Make Money Online, Internet Marketing and Business Opportunity Markets. This blogger did a great job: http://marketingeasystreet.com/selling-words-phrases-that-sell.php# Definitely keepers. Definitely swipe ready. Why am I changing my tune? Because I have used these […]
I have this partnership in the personal development space. Specifically, the law of attraction market. My partner is very ambitious. Always testing. Anyway, I was critiquing a sales page he’d just put up where he was offering to help people become successful. Makes sense right? Like that’s what LOA folks want, right? Success?
Promises, promises, promises… http://m.theatlantic.com/technology/archive/2014/07/the-brilliance-of-louis-cks-emails-he-writes-like-a-politician/374034/ PS: If you’ve ever analyzed Eugene Schwartz’s pieces, he crams more promises per square inch than anything I’ve ever seen. I’m NOT saying that would work today, but it’s an interesting insight in the context of this article.
Imagine writing compelling copy for 60 continuous years. Most copywriters’ brains fry after 20. But then there’s “the man with the brand”… http://www.theglobeandmail.com/report-on-business/industry-news/marketing/harry-yates-the-man-with-the-brand/article19627903/ PS: I wonder who he passed the torch of copywriting passion to in his life? PPS: Notice: the suit, briefcase and what? NO SHOES. Now, THAT was a real copywriter.
Weird Al parodies Blurred Lines and comes up with something all writers can appreciate. Catchy! So far 891,125 views. That’s a lot of writers who should be writing rather than goofing off. (Yeah, I admit. Including ME!)
When it comes to emotional copywriting words, I’m reminded of the immortal words of Mark Twain: “The difference between the right word and almost the right word is the difference between lightning and a lightning bug.” People ask what makes copy compelling. I think it’s because…