7 Easy-to-Fix Mistakes You’re Making With Your Personal Brand

When you sign into LinkedIn every morning, what do you see? You see that flag icon in the upper right-hand corner of the site (unless you’re on mobile, in which case it’s on the left-hand side), and it’s red. But when you click through, the notifications aren’t about you. Sure enough, another one of your […]

Are you social sharing to your best advantage?

If your company is involved in social media, one of the elements you worry about is if you’re sharing in the best way. You want to maximize your company’s exposure but choosing the best social networks, the best way to communicate and even the best time of day. Your blog content: If you aren’t using […]

Twitter Timeline, IFTTT Twitter Triggers, Local Landing Pages, Speedlink 43:2014

Hi everyone, hope you all had a great and productive week! This week, Twitter official announced an experiment they are running which is to “put some tweets in your timeline from people you don’t follow”. Trevor O’Brian explains that the idea behind these experiments is to make your Twitter experience simpler and more relevant to […]

The Ultimate Copy Checklist: 51 Questions to Optimize Every Element of Your Online Copy [Free Poster]

So, you’ve written a piece of sales copy. Congratulations — that’s no small feat. But, before you celebrate, there’s just one issue: Now what? After all, as I’m sure you’ve heard before: “There is no such thing as great writing. Only great rewriting.” And why is “great rewriting” important? One reason: the bottom line. The […]

Create Your Own Effective Content Marketing Strategy

efore I begin I just want to say one thing – you’re probably going about content marketing all wrong. You’re probably putting out blogs and articles whenever you get a minute and assuming thousands of people are lapping up your words of wisdom. OK, you don’t get comments, but they’re busy people and don’t have […]

6 Lead Generation Strategies From Fast-Growing Startups

I recently had the pleasure of hosting a webinar on lead generation strategies with the incredibly knowledgeable Tim Paige, Conversion Educator at LeadPages. LeadPages is a dynamic software company headquartered in Minneapolis – and they’re growing fast. They just launched in 2012 and already have millions in revenue from over 30,000 customers. LeadPages hit a […]

How to do keyword research for content and news releases

What’s the point of a news release or blog post if it can’t be found? Don’t let all your PR work go to waste. Use the five steps below to enhance your content’s searchability. 1. Narrow your focus. What’s the focus of your news release? Is it announcing a new product line or collaboration? How about […]

How To Put The Hustle In Branding

When most people look at their brand or company, they think of several independent parts moving inside of it. Building a brand that truly matters, however, involves a different perspective in which all parts of the brand are moving and working together as one strategic unit. Great brands build a cohesive structure of interdependent parts that […]