Finding 3 Metrics that Measure the Value of Influencer Marketing

Influencer marketing is the process of engagement with influencers with a view to increasing the engagement between the influencer’s audience and an individual or company  or “X” who aims to conduct influencer marketing… to measure the success of such online social engagement between “X” and an influencer there are a number of metrics you can […]

The Secret To Influencer Marketing with Douglas Karr

Do you know what influencer marketing is? If you answered yes to this question, this episode is here to give you the information you need to capitalize on influencer marketing. If you answered no, this episode is here to teach you! This week on the Social Media Social Hour podcast I am joined by Douglas […]

Secret to Growth Hacking for Small Business Marketing

Growth hacking is going to be a liberating process for many small business owners.  Over 80% of small business owners list marketing as one of their biggest problems.  By adapting growth hacking for small business, marketing becomes predictable, costs become clear, it blends with the rest of the business seamlessly and will help you ensure you deliver […]

5 Vital Questions To Be Asked When Branding A Small Business

Small companies have to tackle strong competition from established and newly launched businesses. To grab a market share, small businesses chalk out branding strategies. But many of them fail to impress the customers due to the mistakes made in creating an identity for their products or services. Such companies are seen ignoring some basic rules […]


Email marketing can actually be much more effective than most people think. Many business owners do not invest a great deal of time, energy or money into orchestrating an email marketing campaign because they mistakenly believe all email marketing is viewed as spam. However, this is simply not true. Business owners who have discovered how […]

9 Content Marketing Growth Hacks to Drive Traffic and Conversions

Two of the most popular trends in marketing right now are growth hacking and content marketing. Growth hacking is a marketing technique designed to turn clever hacks into fast-paced product growth. Content marketing is also about growth; if you’re creating content, you’re doing it because you want to grow your traffic and reach more people. […]

Effective Tips For Marketing On Facebook’s Website

Facebook is extremely popular because it enables friends and family to easily connect with each other. Facebook marketing is a rapidly growing strategy many business are using. Continue to read to learn how you can use Facebook to your best advantage. Before you begin to use Facebook for marketing, consider if you really have the […]

12 Common Mistakes that are Ruining Your Social Media Marketing Strategy

When used correctly social media sites can be a great place to interact with other small businesses, generate new sales leads and to keep your customers up to date with your latest news and offers. When not used correctly they can become a scary place where you can destroy your online reputation. To ensure you’re […]

6 ways content marketing has changed the way we do PR

Back in 2007-2008, when Twitter was really taking off, the PR industry faced a pivot point. It was no longer effective to cold email as many relevant journalists as possible. Going to lunch with them helped, but it was not scaleable. With the onset of social media and the ability to go directly to the […]