Surviving “Content Shock” and the Impending Content Marketing Collapse

I’ll admit it. I was tempted to call this one “Is Content Marketing Dead?” But you’re too smart to fall for that and would have (justifiably) mocked me for it. Which would be embarrassing. Within the content marketing echo chamber community, you might have seen some concern about the idea of “Content Shock” — the […]

9 Tips to Drive Your Small Business Marketing Productivity

Set the alarm: OK, I get it, some people aren’t morning people. But early risers prime themselves for success by getting stuff done before the phone starts ringing, their email inbox starts filling up and everyday office distractions eat into the day. Sure, you can burn the midnight oil and get things done after hours, but […]

The 3 Types of Content People Love to Share [Data-Packed Infographic]

And why you should add them into your marketing mix to harness the power of social media.   What do “Charlie Bit My Finger”, Buzzfeed quizzes, and #BringBackOurGirls all have in common? They are all viral sensations — pieces of content that were so good, they’ve been shared by millions of people across social media. […]

How to Use YouTube Ads to Grow Your Business

YouTube is not messing around. It has over a 1 billion users and people are watching 50% more video on the platform year over year. For marketers and small business owners, this represents a huge opportunity to get in front of a target audience. Because YouTube ads rely solely on video, the platform can seem a […]

How To Create A Post In A Few Hours That Gets 100’s Of Shares

Recently I published a post called 126 Must-Read Traffic Generation Case Studies. Despite it’s considerable magnitude, the post only took me around 4 hours to put together. It has received almost 500 shares to date. Mind you, our blog gets a modest amount of traffic (a couple thousand visitors a month), and most posts up […]

15 Hacks to Make You More Productive with Google Apps

Most of us spend a lot of time using Google Apps. They are convenient and free, and many scrappy teams are taking advantage of these tools. We like Google Apps because they help us collaborate and work efficiently. But, sometimes we’d like them to do a bit more. If you’re a scrappy team looking to […]

11 Awesome Tools for Hassle-Free Influencer Outreach

Your influencer campaign is so close to the official kickoff. You’ve built your strategy and, thanks to some influencer research, your targets have been acquired. Get ready, because it’s finally time to make your move. Time to send some outreach emails! This is where it starts to get really fun. This is where planning comes […]

Social Media as a Effective Marketing Tool

Most of us own a social media profile, whether we post the odd ‘tweet’, ‘like’ a few comments on Facebook or regularly update our LinkedIn profile. From sharing thoughts, photos and videos with friends and relatives, social media has become an essential method of sharing marketing insights and a huge part of SEO and online […]

15 Digital Marketing Myths CMOs Need To Stop Believing

There’s no shortage of misconceptions surrounding digital marketing. Columnist Scott Rayden walks us through some of the most common myths and debunks them once and for all.   If you’re in client services or sales, you’ve most definitely heard a few prevailing myths about one or another facet of digital marketing. Instead of using a […]

About the Big Misconception “Social Media Marketing Does not Work for Me”

In his last article, Jonathan wrote about the misunderstanding in social media marketing: The expectation of marketing success coming with the push of a red button. And you only need someone to show you where that red button is and how to push it… About the Big Misconception “Social Media Marketing Does not Work for […]

Why Meaning Will Ultimately Determine Your Brand’s Content Marketing Success

In 2009 Fletcher Cleaves was a top high school football prospect ready for the next level, eager to do in college what he’d done in high school: rack up yards as a running back. But before Cleaves could realize his dream of playing at the next level, a texting, distracted driver plowed into the car […]

Why Dynamic Content Will Deliver for the Marketing Industry

Image credit: Shutterstock In recent years, a number of so-called game changers have hit our industry. Automation, retargeting, social influencers — these are just a few to have laid claim on the title of “The Next Big Thing” in marketing. Today, dynamic content is the new contender, and for good reason. It’s poised to deliver in […]

To-Do List for Social Media Managers [INFOGRAPHIC]

Want to know what the to-do list of a successful social media manager looks like? Here’s an infographic based on Sprout Social’s Darryl Villacorta’s to-do list. It’s broken down into daily, weekly, monthly and quarterly tasks. Michael Patterson, also of Sprout Social wrote an article in which he explained the tasks in detail… To-Do List for […]

5 Characteristics of Powerful CTA Buttons That Most of the Webmasters Ignore

In web design, a call to action or CTA is a term used to describe those elements of a web page that require the user to take a particular action, and is particularly useful in measuring user experience (UX) or engagement in particular. Today’s most trending method of influencing a call to action into a […]

Three Ways Marketing Attribution Can Improve Your Brand Marketing Efforts

The explosion of digital media has bred the modern, data-driven, analytically savvy marketer who understands and operates under the known pressure of tracking, measuring, and optimizing every media interaction to generate a positive return on advertising spend. However, most brand marketers don’t operate in the same data-driven manner as their counterparts in direct response. Instead, […]

A Tempting Selection of Content Marketing Tools: How to Pick the Right Ones

As the practice of content marketing matures, so too do the tools that make us more efficient, help us scale faster, and enhance our ability to measure. Unfortunately, making sense of all the available options can make your head spin. All those choices make me giddy—like my boys when they enter our favorite candy store […]

2015 Email Benchmarks by Industry

How do email campaigns’ open rates, click-through rates, click-to-open rates, and unsubscribe rates vary by industry? To find out, Silverpop examined data from messages sent by nearly 750 companies representing 3,000 brands in 40 countries. A broad set of message types sent by companies in a variety of verticals were included in the study, including […]

How Does Uberflip’s Hana Abaza MAKE Marketing Magic? #MPB2B

Individuals that are new to B2B marketing often make the mistake of marketing to target businesses, instead of the individuals within the business. Unfortunately, more seasoned marketers are sometimes guilty of the same blunder. Understanding how best to target and personalize marketing isn’t always easy, and can require additional training and direction from industry experts. The […]

5 Checks to Ensure Your Facebook Page Is Up to Date

Are you using a Facebook page for marketing? Have you checked to make sure it’s up to date? Facebook regularly provides marketers and business owners with new ways to update their presence on Facebook. In this article you’ll discover five checks to ensure your Facebook page is up to date… 5 Checks to Ensure Your […]

The 50 Best Startup Tools For 2016

Whether you’re thinking about launching a business in 2016 or you’re already working on growing one, you probably recognize and understand the importance and value of tools. The fact is, you can’t do it all on your own—no matter how savvy you think you might be or actually are. In order to build or grow […]

Local SEO: How To Dominate The Google Ranking In your Town or City

Are you looking to increase traffic and enquiries from clients local to you? Want to know what Google wants you to do to appear higher in their local results? If you’re a website owner wanting to build a local presence it’s important you understand how Google displays local results. Aside from the ads you have […]

10 Stats Showing Why Your Social Media Content Must Be Mobile Optimized

Is the content you share across your social accounts optimised for mobile devices? Want to know the stats that show why it should be? According to recent studies 78% of Facebook users and 60% of Twitter users access their account via a mobile device every month. Mobile devices have fast become the primary access point […]

11 Ways to Dominate the Social Scene with Killer Content

You’ve got a good grasp on this content marketing thing. What about social media? Are you dominating the social scene in the same way that you’re able to dominate content marketing? In some minds, there’s little connection between social media marketing and content marketing. Yes, they’re both marketing, but how do they connect in an […]

How to Advertise Your Business on LinkedIn

Where are you going to advertise your business? Google Ad Words has the widest reach. Facebook has the most categories.  Twitter is probably the best for mass marketing. But nothing beats LinkedIn if you want to laser-focus your ad campaigns to audiences in the business community. In this post I will show you the types […]

The Science of Eye-Catching Advertisements [Infographic]

How do our brains react to advertisements? Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion — even if you aren’t fully absorbing what you’re seeing. So if you want to create more effective advertisements, you should use design and […]

It’s Not You, It’s Them: 7 Signs Your Lead Is a Terrible Fit

There’s a really big difference between passing off leads to your sales team, and passing offqualified leads to your sales team. While a mixed bag of leads will often leave them tied up on calls that won’t translate to much for the business, a list of qualified leads will set them on a path that might […]

The Biggest Pain Point in Content Marketing

Creating relevant and seamless content strategy was the subject of our recent #SMTLive discussion with Chad Pollittof Relevance, Drew Neisser of Renegade and Kristine Vick of SAS, and it was itself revealing of how far we have come in digital story-telling, and how far we still have to go. Pollit’s content marketing Infographic that Relevant […]

All About the Gifographic, King of Infographics

Elsewhere on Social Media Today, we’ve talked about the rise of GIFS, which are quickly becoming a new way of communicating online. Gifs are a fun, quirky way to demonstrate cultural knowledge. Also, there’s just something kind of addictive about looping video. Nail the moment, and you’ve got a gesture that can likely convey what […]

Pinterest Ups Monetization Efforts, Breaks 60 Million Buyable Pins

eziutka / One of the hardest phases in the life of a successful social network is monetization. It’s kind of like the pupa stage of a butterfly: there’s a lot of crazy effort going on to make sure things come out beautifully, and no one really knows if it worked until the very end. Pinterest, […]

What it Takes to be a Social Media Analyst

The rise of social media has created entirely new job opportunities in a wide variety of areas. Creatives, marketers, software engineers have all added new areas of expertise to their professions. New job categories, such as the community manager, have also been created to meet the needs of the rapidly evolving social media landscape. Another […]

10 Techniques to Get More Comments on Your Blog

Only 1 out of every 100 Readers Comment on your Blog Below I’ll outline 10 ways you can increase the participation rate in the comments section on your blog. Jakob Nielsen’s latest study finds that 90% of online community users are lurkers (read or observe without contributing) with only 9% of users contributing ‘a little’ […]

What 5 Studies Tell Us About Mobile Marketing and Conversions

Whatever we knew about the mobile marketplace a couple of years ago has already changed. That’s why it’s so important to keep up with the latest research on mobile marketing and conversions. To help, I’ve found five recent studies that share useful information for those of us seeking higher conversion rates. Let’s look at what […]

The 12 “C’s” of Building Authentic Conversations on Social Media

Social media is a phenomenal way to communicate and ultimately, conduct business, with people that you would never in the ordinary course of life meet, much less be able to do business with! It can open the door to conversations, relationships and community around your brand in ways that have previously been very difficult for […]

Seven Essential Metrics for Ecommerce Startups (with Templates)

When I started my ecommerce company, I was a regular reader of top analytics blogs.  I wanted to know every trick in the book, anything that would give me an edge.  I’d spend hours every week running reports, emailing them around, and setting up custom reporting. The result?  Analysis paralysis. Google Analytics is just packed […]

Conversion Optimization: An Enormous List of Psychological Tactics

Welcome to a huge resource on conversion optimization. Over the years, marketers have written countless articles about online persuasion. So why do we need another one? Well, something is missing from the literature —the why: Why are contrasting buttons effective? Why should you use 1st person CTA wording? Why (and when) are trust symbols effective? This article uses […]

6 Sales Techniques You Should Use In Your Lifecycle Emails

You’re lucky and you don’t even know it. With a SaaS business, you already know that your customers want to hear from you. They’ve signed up for your service, which means they’re interested. Pity then our poor sales brethren, who are picking up the phone each day or shooting out yet more emails to people […]

We Analyzed 37,259 Facebook Ads and Here’s What We Learned

We’ve discussed plenty of times before what we think your Facebook ad should say, so we’ve analyzed the text from 37,259 ads from our Facebook ad examples gallery to find out exactly how the best Facebook advertisers are piecing together their ads. We took the text, headline, and news feed link description from 37,259 ads, analyzing […]

Moving Toward Mobile: The Future of Shopping Is on the Small Screen [Infographic]

Mobile devices are rapidly becoming consumers’ go-to tool for all their shopping needs. Is your website optimized to handle these online shoppers—or are they going to leave your business behind? Some 52% of smartphone and tablet users say that a bad mobile experience makes them less likely to do business with a company, according to […]

Email Marketing War: The Conflict of Content, Design and Deals

Once upon a time… Email marketing was considered the most powerful marketing technique. It was hailed as the Holy Grail of marketing. Companies could reach out to customers, discuss issues first hand with them and drive them towards sales point. Fast forward a few years and people are complaining about spam and unsolicited mails, left, […]

Online Marketing News: New Notes, Buy Buttons, and Ad Availability

The Top 4 Rated Social Media Management Tools of 2015 – The results come from detailed customer reviews from G2Crowd, and cover a variety of information including user satisfaction, product direction, how easy it is to learn to use the platform, level of support, usability and more. The Twitter Tweet and Follow Buttons Get A […]

The Art of Story: How to Captivate an Audience

Do you give presentations or speak to clients? Want to illustrate your knowledge with better stories? To discover how to improve your stories, and your storytelling, I interview Michael Port. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner. It’s designed to help busy marketers […]

Twitter to Remove Share Counts: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Twitter to Remove Share Counts: In a recent update, Twitter announced that “Twitter share counts will no longer […]

Holiday Marketing Guide: The Best Social Tools for Retail Merchandising

Holiday season is in high gear—for marketers anyway. With 59% of US and UK retailers having already kicked off their seasonal promotions, the shopping rush is about to be upon us. And it’s only October. Social media, of course, plays a critical role in this annual bonanza. In fact, in 2014, total US sales that could be tracked to social media […]

An Offer They Can’t Refuse: 6 Ways To Compel Website Visitors To Act

So you’ve got an offer you know potential clients won’t refuse, but how do you get more of your website visitors to take action and find out about it? Encouraging website visitors to get in contact and find out more about what you offer is one of the biggest challenges website owners face. But with […]

The 4 Biggest Content Marketing Trends That Have Emerged in 2015

Are you keeping up to date with what’s hot in the world of content marketing? Want to know the trends your business should be capitalising on? Following on from their social media trends infographic the guys MDG Advertising have crunched some numbers relating to content marketing too. The usual stats about having a blog feature […]

11 Ways to Use Video in Your Content Marketing

Are you considering allocatingbudget to video? Whether it’s a one-time production in the tens of thousands or a long-term capital investment that may reach hundreds of thousands, video investments are often hard to evaluate and approve because they rarely generate a direct response. Your video project is likely top or middle of the funnel activity, […]

This Week in Content Marketing: Apple Is Spurring On the Next Generation of Advertising

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes andStitcher. In this week’s episode, Robert and I discuss the latest example of venture capital firms’ growing interest in content marketing technology – a major round of funding for ScribbleLive. Next, we take a closer look at Apple’s plans […]

3 Quick Ways to Figure Out Someone’s Email Address

So you’ve created a truly awesome resource that you want to share with as many people as possible. You think, “It would be a good idea to get in touch with influencers on this topic. Maybe they’d be open to sharing it with their followers.” But how should you get in touch? Influencers likely get hundreds of Twitter notifications and LinkedIn […]

What a Basic Sales Process Looks Like [Infographic]

This post originally appeared on HubSpot’s Sales blog. To read more content like this, subscribe to Sales. There’s a reason why teachers instruct students to make an outline before they start writing a paper. With a defined outline, writers ensure they address each point in the correct order. Without an outline, writers sometimes forget to include a […]

21 Powerful Ways to Grow Your Email List [Infographic]

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. I think we can all agree that things taste that much sweeter when we actually earn them: the promotion you got, the first car you bought with the money you saved mowing lawns for three summers, or the […]

6 Secrets to Sports Social Media Marketing Success

When it comes to real-time marketing, no field is better poised to take advantage of the opportunities than the sports industry. Most fans watch the game with a phone in hand, checking fantasy league scores and sounding off on big plays minute-by-minute. They use social media to share everything from celebratory cheers and photos to smack-talk, […]

How to Create a Social Media Calendar that Follows a Clear Strategy

Many social media managers have perfected their social firehose, filling the social networks with tons of posts for their company or clients. But often when examining these posts over a time period, I fail to see a consistent strategy that guides their efforts. Creating a Social Media Calendar which follows a clear strategy can improve […]

The Biggest Marketing Challenges Facing the Financial Industry

The financial services market has undergone an unprecedented structural change over the past decade. Financial firms now face a number of challenges in a post-crash market, including more stringent regulations, a more demanding consumer, competition exploiting disruptive business models and how best to integrate new technologies internally. Responding to 21st century problems in an industry still […]

Pin This! Inside Pinterest’s Content Marketing Strategy

With the #ThinkContent Tour making a stop in San Francisco on October 8, NewsCred caught up with panelist and speaker Annie Katrina Lee, content marketing lead at Pinterest, for her thoughts on content discovery and curation. (You just may want to Pin this one!)… Pin This! Inside Pinterest’s Content Marketing Strategy

Top 5 Brand Building Strategies for Professional Services Firms

It’s hard to overestimate the value of a strong brand for a professional services firm. It can help you win new clients, command premium fees, and attract and retain the very best talent. But how do you do it? What are the best brand building strategies for your firm? Let’s start by defining what a […]

SMToolbox: Cision Social Masters Content Marketing and Customer Service

Earlier this year, Cision launched Cision Social Edition, a tool to help content marketers and brands simply their social needs, extend the lifespan of content, and reach new audiences using sponsored placements, and more. Taryn Bovee describes the thinking behind the product: “It was a response to segmentation. We wanted to build a unified suite […]

5 SEO Considerations to Win with Both Customers and Search Engines

One of the cornerstones of any digital marketing presence is a company website. From being a destination for people to visit that are searching for your products and services to servicing existing customers, it’s difficult to understate the importance of a great website (or understate the missed opportunities that come with having a bad one). […]

Why Effective SEO Isn’t Simply About Creating Great Content

Amongst all the arguments and proclamations that SEO is dead or dying, the assertion that all that is required is great content has been a popular one. To a certain extent, it has some value. At least, as far as the intention goes. I’d much prefer that sites concentrating on creating content that people want […]

Finally, the Twitter Buy Button Is Here

Sell something via a tweet. Twitter has been testing their buy button for two years. But today Twitter announced that the button is now available “to any merchant in the United States that uses one of three major e-commerce platforms to run its online shopping operations,”according to an article in the New York Times by […]

5 Social Media Marketing Trends to Watch For in 2016

Social Media trend forecasting season is upon us, and while I’m sure this site and many others will provide many specific trends to watch for next year, here are some general developments that are on my radar. It’s always good to keep these trends in mind when planning your budget for the coming year or […]

Why King Content Has Been Overthrown by Context

With more than 5,000 consumer messages received per day, marketers stand a chance of breaking through the clutter only by delivering information exactly when the customer wants it or when it can be most helpful to them—in short, when the context is appropriate. As marketers, we spend our time creating articles, emails, ads, infographics, videos, […]

Like, Dislike, Comment & Reply: Facebook in a Nutshell

If you want to know the do’s and don’ts of interacting with customers on Social Media, primarily Facebook, then read on. Facebook is adding something users and the company’s leadership have pushed for a long time. “Some people have asked for a dislike button because they want to say, ‘That thing isn’t good,’” Zuckerberg said […]

20 Email Marketing Tips to Boost Engagement and Readership

Email keeps people connected. It’s a modern marvel, a wonder of our time. Based solely on how many times a day people check their emails (especially those in their 20s and 30s), email marketing should be a huge deal. So what’s the problem? Mainly because of the practice of sending out mass emails with little […]

Facebook News Feed Benchmarks for Marketers

Which types of content are brands sharing most often on Facebook? Do engagement levels vary by post type? How many posts are businesses creating on average per month? Has the number of video posts increased significantly this year? To find out, Quintly examined more than 80 million Facebook posts (photo, video, link, status, and other […]

IFTTT Recipes for Social Media Marketers

Are social media tasks eating up a lot of your time? Want to streamline your activities? IFTTT (If This Then That) is a free service that allows you to automate tasks between applications and social networks. In this article you’ll discover how to create IFTTT recipes to save time on social media marketing… IFTTT Recipes for Social Media […]

Getting Started With Facebook Remarketing & Custom Audiences

The ever-shortening attention span of consumers, coupled with increasing competition, makes marketing more challenging than ever for companies doing business online. In first quarter of 2015, 77.5% of retail website shoppers abandoned their cart. It’s even more dire in travel, where over 82% of carts are abandoned. Across all sectors, the cart abandonment rate in […]

Everything You Must Do Online When You Move Business Locations

Have you recently / are you about to move business premises? Have you updated your contact information online? Having the correct name, address and phone number (NAP) listed across the internet is an essential part ofimproving your local SEO. Make sure you keep everyone up to date with your contact details, from Google themselves to […]

Own An Online Shop? The Ultimate SEO Checklist For Ecommerce Websites

Do you own an online shop? Do you want your product listings to rank higher on Google? The most important thing for an Ecommerce website is to use unique product descriptions. Don’t copy your manufacturers wording, Google will see that as duplicate text and your rankings will suffer because of it. For that and more […]

Social Profile Photos: How To Look Competent, Likeable & Influential

What do you want your followers to think when they look at your profile photo? Do you want to look more competent, likeable and influential? The team at Photo Feeler have carried out some research into the effects your eyes, smile and a number of other factors have on how you are perceived. There’s no […]

8 Free Tools to Boost Your Blog

While the old adage, “You get what you pay for,” usually rings true, sometimes what you can get for free is pretty good. Luckily, many people sympathize with bloggers who don’t have the investment to buy tools to help improve their effort. They have created some awesome free tools that can take your blog to […]

Tracking and Increasing Audience Engagement

We all know that improving conversion rates on lead generation campaigns translates to more leads for advertisers. Yet most publishers don’t have a strategy in place for improving these numbers. Easier said than done, right? The way people consume content has changed. Invasive tactics have simply lost effectiveness with the advent of new technologies that […]

13 Email Workflows You Should Be Using in Your Marketing Automation

Are your contacts going with the flow, or are they just sitting dormant in your marketing database? If you don’t have any automated email workflows set up, your answer is probably the latter — which means you’re missing out on some major opportunities to nurture and engage your existing contacts. Did you know that B2B marketers who implement […]

7 Examples of SaaS Companies with Exceptional Marketing

Who doesn’t love a good story? The characters. The page-turning twists of fate. The surprise endings. You might not expect to hear one from SaaS companies. (I mean, how exciting is software?) But in the marketing world, they’re like the Grimms’ fairy tales. The SaaS sector is relatively young and seriously competitive, which means companies […]

How Ad Blocking Works: Everything You Need to Know

When Apple unveiled its new iPhone and iOS 9 operating system two weeks ago, it dropped a proverbial wet blanket on marketers everywhere: A new feature in the operating system called Content Blockers will now allow iOS 9 users to install ad blocking applications from the App Store. These ad blocking applications will let people easily block advertising, trackers, and other third-party scripts. […]

5 Ways Content Underpins Outbrain’s Customer Retention Strategy

Content marketing isn’t just for generating leads – it can also help you support and retain customers. Image source. It takes more than coupon clippings and reward points to win over today’s consumers — they’re looking for value that goes beyond monetary incentive. Businesses that know how to engage their customers and provide unconditional value […]

How to Use Marketing Analytics to Get C-Suite Buy-In for Content Marketing

Content marketing is red-hot. Not because it’s a passing fad, but because it works. In Hubspot’s recent State of Inbound marketing report, 41 percent of marketers confirmed content marketing’s positive ROI. Like other marketers, you know that content marketing can add real value to your firm’s marketing efforts, but your C-suite is still not convinced […]

Affiliate marketing’s cross-device challenge

The challenge of tracking cross-device transactions is a critical one for all digital marketers, but for a channel premised on paid for conversions, it takes on a heightened importance. Cross device tracking first came on the radar in 2011, when it became obvious that online users were regularly accessing links and content from publishers across more […]

Are Campaigns Dead? Hear What GoPro, Skype and Kaplow Have To Say About That

Advertising Week 2015 is in full swing. The annual event is the world’s premier gathering of marketing and communication leaders, a culmination of the industry’s best and brightest from celebrities – like Ryan Seacrest, Zoe Saldana, Trevor Noah and Demi Lovato – to big brand CEOs and industry leaders – like Sheryl Sandberg, Tim Armstrong, Pete […]

3 Top Tips to Boost Your LinkedIn Profile Visibility

Did you know LinkedIn has its own proprietary search algorithm? The details are top secret, but according to Yumi Wilson, manager of corporate communications at LinkedIn, there are several ways to use LinkedIn to get the most from the platform. #1 Complete Your LinkedIn Profile If you want to get found on LinkedIn, complete your […]

7 Proven Ways To Grow Your Email List By 3x Month

Bryan Harris didn’t have an email list or a blog 18 months ago. Now he has a personal blog with 10,000+ people subscribed to his email list. On April 28th, 2015 Bryan sent a launch email to his 10,000 email subscribers talking about the new online course he just put together. He made $220,750 in […]

11 Irresistible Elements of a Killer Squeeze Page

You’re wasting your time. If all you care about is driving traffic to your website, you’ve got it wrong. It’s all pointless if you’re not growing an email list. Because this is how you communicate with people over time, build trust and turn them into customers. But despite what people tell you. Size isn’t everything. You […]

An Advanced Guide to Building an Email List

For most business operating online, email is a powerful channel for nurturing leads through the sales funnel to eventually convert them into customers. A recent study from MarketingSherpa showed that e-commerce businesses had an average conversion rate from email of between 7% and 22%. That’s a pretty large figure and shows the importance of having a clear […]

Where Should Your Ad Dollars Go Next Year? [INFOGRAPHIC]

If you haven’t already started allocating money for your 2016 advertising budget, you’re sure to start soon. But organizing a budget for the next year takes a little bit of extra savvy, as you have to predict what trends will be driving advertising strategies. If you predict too wildly, you risk losing tons of funds […]

Bridging a Social Media Marketing Generation Gap

photo credit: Bridging the Social Media Marketing Generation gap requires a meeting of the minds and mutual respect for knowing your demographic versus knowing your job. Social media best practices is often the topic of my column which is syndicated by several news services and tweeted to millions of readers. I’ve written two eBooks […]

Only the Best: 8 Types of Content for Different Audiences

There’s no doubt that you can pour your heart out into your content marketing. You can even make your content stronger with well-researched facts. Still, writing a piece and posting doesn’t assure readership—unless you’re satisfied with a handful of your relatives and some close friends reading your work. If you’re lucky, you get tweeted by […]

2016 B2B Content Marketing Benchmarks, Budgets, and Trends

In what ways do the most effective B2B marketers among us differ from our less effective peers? How do B2B marketers measure content marketing success? Which metric do we say is most important? Which tactics do we use? What increases content effectiveness? And what could we be focusing on more specifically? The answers to those […]

Nine Checkout Optimization Tips to Reduce Shopping Cart Abandonment

After all of the effort you have put into optimizing your e-commerce pages, it is truly disheartening to see up to two-thirds of your potential customers walk away from their online shopping carts. It’s like watching your home team taking the final shot, right at the buzzer, and missing… So close, yet so very far. […]

Over 140 B2B Content Marketing Statistics for 2016 Strategy Planning

The best content marketing strategies are informed by data and one of the most consistent B2B marketing research reports chock full of data comes from Content Marketing Institute and MarketingProfs. Today the 6th edition of the B2B Content Marketing – 2016 Benchmarks, Budgets and Trends – North America report was published revealing a canyon of difference between […]

How to Use Social Media Insights to Improve Your Marketing

Are you marketing on Twitter, Facebook or Pinterest? Do you know which type of posts your followers prefer? Social media analytics let you see who your followers are and what they like. In this article you’ll discover how to use your audience insights from Twitter, Facebook and Pinterest to improve your social media marketing… How to Use Social Media […]

5 Common Traits Of The Best Content Marketing Companies

Making the decision to outsource some of your content marketing needs could be the best decision you’ll make for your brand. Of course, you’ll have to choose your partners wisely to ensure they’ll produce the type of content that is on point, and will elevate your message to develop stronger relationships with your audience. “When […]

Measuring Social Team Member Effectiveness

An often neglected way of measuring the success of your social media marketing efforts is looking at the contributions of each team member. Undoubtedly, your team works hard to drive ROI across all of your social channels; therefore, it is important to identify who’s contributing what, where there are missed opportunities and how to better […]

How to Use Social Media for Small Business

A couple of years ago, small business owners were questioning whether social media was a worthwhile investment. Now, it’s no longer a question of should you be using social media, but rather how you can use it efficiently and effectively to drive your business forward. Jump to the Social Media for Small Business Infographic. According […]