Build it and they won’t come: How and why growth hacking came to be

The buzz on “growth hacking” has spread all across the world. Classes on growth hacking are being taught inSingapore. Companies from San Francisco to London arerecruiting growth hackers. The first Growth Hacking Conference popped up a few weeks ago. This rapid craze beseeches an explanation. Why has growth hacking so strongly resonated with the startup […]

10 Instagram Marketing Hacks

New to using Instagram for business? Or just looking for tips and tricks to make your Instagram marketing more effective? This post will walk you through 10 Instagram marketing hacks you may not have thought of. And please leave YOUR best Instagram hacks in the comments at the end of the post!… 10 Instagram Marketing […]

This Blog Post Will Boost Your Energy and Make You Happy

Back in the early days of Social Media Marketing we had an HVAC client.  They hired us to manage their Social Media Marketing.  Two weeks into the strategy the office manager called and fired us.  She could not believe they were paying us all of this money to post silly photos. Unfortunately, this business did […]

4 Ways to Improve Lead Gen & Nurturing on Your Website

If you oversee lead generation and nurturing at your company, this post is for you. Here are four inventive ways to generate and nurture leads via your B2B company website. 1. Create the perfect, simple website for each visitor persona. Ever meet someone at a party that immediately tries to tell you their entire life story? […]

5 Social Marketing Tactics for Content Distribution

I remember publishing my first bylined article as a newly minted content marketer. I obsessively refreshed Google Analytics. I looked at the share counter on the post. I waited for comment moderation requests to hit my inbox. And I was heartbroken when pretty much no one read my blog. At that moment, fighting off despair […]

Virtually No Change In US Desktop Search Market Share According To ComScore’s May 2015 Report

Google still at 64%, while Bing holds on to the 20% share it reached in March. According to comScore’s May 2015 U.S. desktop search report, there was nearly zero change in search market share for Google, Microsoft, Yahoo, Ask and AOL between April and May. Google still owned 64 percent, and Bing held on to […]

Don’t Get Social Media Lingo? 75 of the Most Common Acronyms Explained

Do you know the difference between a RT and an MT? And do you know the CTR of your social media posts? If you use social media regularly you’ll see acronyms like those used all the time. As we’re limited in the amount of time we have and the amount of space allowed for posts it’s […]

How The World Uses Twitter: These Stats Could Change Your Strategy

Did you know that 80% of active Twitter users access the site via their mobile device? Or that only 16% of users are under 18? Knowing the demographics, browsing habits and other key information about how people use Twitter can help you understand how to adapt your Twitter marketing strategy, or help you decide if […]

Digital ads + content marketing = PulsePoint’s new direction

Image Credit: max sattana/Shutterstock Got email marketing? We’ve got best practices from LivingSocial and estate sale guru Everything But The House in our next Insight webinar. Native ads are, essentially, the offspring of content marketing mating with ads. So, it’s appropriate that New York City-based ad exchange PulsePoint is today launching a content marketing platform […]

Is Your Native Advertising Ruled by Metrics That Matter?

Let’s face it: Most people would rather glance at vibrant images than trudge through a sea of copy. Savvy marketers are capitalizing on this universal truth. In fact, 90 percent of information transferred to the brain is visual, which means that across social media, websites, and other digital properties, the brand with the most engaging […]

6 Strategies for Marketing Your Retail Business Online

Image credit: Shutterstock.com In Start Your Own Retail Business and More, the staff of Entrepreneur Media, Inc. and writer Ciree Linsenman explain how you can get started in the retail industry, whether you want to start your own specialty food shop, gift shop, clothing store or kiosk. In this edited excerpt, the authors offer a […]

How To Write Content Marketing Headlines To Improve SEO

According to CopyBlogger, 80% of readers don’t read beyond the headline. Additionally, over 90% of internet users are turning to search engines on a monthly basis for new information. If you’re not catering to what your target audience is seeking by factoring SEO keywords into your headlines, you’re missing out on valuable conversions, clickthroughs, and […]

Marketing meets IT: How the two teams can put the gloves down and work together (webinar)

Image Credit: Shutterstock Join us for this live webinar on Thursday, July 9 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. Marketers used to rely on third-party market research, a few focus groups, and their best gut instincts to figure out what might appeal to customers and what might not. Fast forward 15 years […]

#CMWorld Infographic: 12 Marketing Box-Office Titans Share Tips For Creating Blockbuster Content Marketing

There’s a special kind of magic to behind-the-scenes photos from movie sets. You can see how a team of special effects wizards transforms a toy model into a spaceship hurtling towards an alien planet, or a lifeless doll into a skyscraper-climbing giant gorilla. Knowing how the trick is done somehow makes the finished product even […]

The Most Common Keywords Found in the Top-Shared Articles [New Data]

This post originally appeared on HubSpot’s Agency Post. To read more content like this, subscribe to Agency Post. Crafting a clear, relevant, and click-worthy title is the most important thing you can do to ensure that the article you spent hours and hours researching and writing performs well. It is the filter people use to determine […]

Why Native Advertising Fails

In the last few years, native advertising has been in vogue. Indeed, media companies touted it as the savior of publishing. More and more publishers offer it. Even the Grey Lady. Native advertising is when brands create or commission their own content and then pay publishers—like Forbes or The New York Times—to present that paid […]

5 Simple Ways to Increase the Reach of Your B2B Content Marketing

B2B firms are investing a great deal of time and resources on content marketing to attract and engage prospects and leads.  One of the keys to success is getting your content in front of as many people in your target audience as possible. So now that you’ve worked hard to create great content, it deserves […]

5 Subtle But Effective Digital Marketing Strategies

Image credit: Entrepreneur Media Inc. The buzz phrase in digital marketing has been “content is king” over the past few years. As entrepreneurs, we all know the only constant in our world is change. And with that, content marketing is evolving. Most content is creating noise and assaulting our senses as consumers.  It is time to […]

A Critical Look at Ecommerce CTAs: What Works and What Lacks

An inspiring call-to-action is equal parts design and psychology. Prompting the desired response is never easy, especially as consumers become savvy to the tricks and tactics that online retailers use. The last thing you want is for your CTAs to be labeled “click-bait,” but you have to get buyers to convert somehow, right? We’ve shared […]

The One Ingredient Your Content Marketing Program Is Missing

Through keynote talks, workshops, and webinars, I’ve had the opportunity to present on the topic of content marketing more than 200 times in the past four years. In almost every one of those presentations, I relayed the following information: “Content marketing doesn’t usually fail because of content quality. The main reason is because it’s inconsistent […]

10 Stupidly Simple “Hacks” To Win At Content Marketing

Columnist Quinn Whissen shares easy tactics that will help you get the most out of your content marketing strategy.   Content marketing is hard. But it doesn’t have to be boring. Lately I’ve been trying my hand at testing smart little tactics — or what I call “hacks” — to get better results out of […]

Text Marketing Vs. Email Marketing: Which One Packs a Bigger Punch? [Infographic]

Text message marketing and email marketing both cater to business owners looking for an affordable mass communication method. Both marketing methods encourage brands to send out valuable information and exclusive offers. On the surface, they appear extremely similar, but if you dig deeper, you’ll realize the benefits to each method. While email marketing has been around […]

Components of a Startup Marketing Plan

When I ask startup folk if they have a “Marketing Plan” I get a range of reactions from a slightly embarrassed “Yeah we probably should have one but we aren’t doing much marketing so…” through to the more assertive, “We don’t do plans, because we’re like, you know, a startup!” At my first startup we […]

Snapchat Native Video Ads: This Week in Social Media

Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention. What’s New This Week Snapchat Launches Native Video Ads: Snapchat’s new native video ad product, 3V, is “built from the ground up […]

How Retailers Use Content to Tie Online And Offline Experiences

People today don’t shop like they used to. Over the past few years, e-commerce and mobile shopping have experienced radical growth, shifting retailers’ focus, rightfully so, on improving those digital user experiences. Those experiences, however, are still inherently limited. People want the in-store benefits of seeing, touching and feeling products, and to do so surrounded […]

Three important digital marketing trends in the legal sector

The digitisation of content and communications is certainly something the legal sector has been preparing for. Our increasingly digital economy has been great for lawyers, with more work becoming available in many different areas, including copyright law, mergers and acquisitions, media and communications, and consumer law. Despite this change however, many feel law firms have […]

Good Marketers Must Know When to Be the Wall and When to Be the Spaghetti

IMAGE: Getty Images A short primer on acquisition marketing From search to social, Periscope to Pinterest, the list of marketing channels is seemingly endless. Which marketing paths should you follow? The good news for marketers? There are literally hundreds of marketing tactics to choose from. The bad news? There are literally hundreds of marketing tactics […]

25 Must-Tweet Inspirational Quotes From Inbound Experts

When do you feel most inspired? Lots of people feel most inspired at events. It makes sense — you’re surrounded by tons of interesting people and listening to fascinating speakers. You come away feeling renewed and energized. That’s why I’m getting really excited for INBOUND. I can’t wait to hear all about Martha Stewart’s accomplishments, Simon […]

A BEGINNERS GUIDE TO USING REDDIT TO IMPROVE YOUR SOCIAL MEDIA STRATEGY

Are you looking for ways to use social media to drive more traffic to your content? Have you considered using Reddit? Reddit can be a great place to build meet new people and open up your content to those who perhaps haven’t seen it before. The key is not to share your own stuff though, […]

Identifying Dark Social Traffic For New Opportunities

As a marketer, you may not consider the case of Ross Ulbricht and Silk Road as newsworthy, or necessarily pertinent to how it can help further your position in the industry. You probably recognize the important role that the dark web/ dark social plays in online activity, but you’re not exactly sure what that has […]

How to Use the Golden Formula of Advertising

IMAGE: Getty Images Understand the importance of frequency in your communications, marketing, and leadership. If you ask an advertising guru what it takes to inform consumers and ultimately move them to action, they’ll instantly spout out their golden formula: Reach + Frequency. This marketing truism has been captivating customers since the days of Henry Ford, […]

How Use Storytelling to Cut Through the B2B Content Clutter [Infographic]

The internet is a busy, busy place. Every day people all over the world are publishing more and more content — and somehow you’ve got to make your content stand out from it the rest. Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style […]

5 Retargeting Social Ad Platforms You Need To Explore

A lot of folks don’t know this, but before getting heavily into blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search results in the late 90’s, and then was one of the first advertisers to try Goto.com, Google AdSense, and even retargeting and behavioral […]

5-Day Game Plan for Improving Your Local SEO

Local business owners and agencies alike struggle with understanding what truly moves the needle for local rankings. We wrestle with the same issue. Because of that, we have constructed a five-day game plan forhow a local business can triple impressions in a workweek. Day 1: Get Reviews A survey done by Brightlocal asked customers, “Do you read online […]

Your Step-by-Step Guide to A/B Testing with Google Analytics

A/B testing can be as simple as reciting the alphabet… You design two versions of a web page (A & B), divide the traffic between the two, and choose the one that gives you the maximum conversions. Simple, right? Wrong. Most newbies to A/B testing struggle with which tools to use, how to set up […]

What Marketing Experts Don’t Understand About Blogging

Blogging isn’t just limited to WordPress. Here’s how you can use social media sites like blogs. Starting a blog has never been easier and here is where to start a blog: Snapchat, Twitter, Facebook, Medium. Now, I know what you’re saying — “Those aren’t blogs”. Actually, they are. Any social media platform can be treated […]

Content Marketing Answers: How Do You Do Marketing With No Budget?

I have done a whole bunch of interviews in the last few weeks on content marketing questions. Since I believe one of the best content marketing hacks is to turn your most frequently asked questions into helpful pieces of information for your audience, I am going to try and demonstrate that approach in this next series of posts. […]

More Content Marketing Isn’t Necessarily Better

When content marketing became the buzzword marketing strategy of 2013, the rush was on to create easy, consumable pieces that fit into the company’s overall promotional strategy. Now, as we turn the corner to a new year, we realize what a mistake we’ve made. What? Isn’t Content Marketing a Worthwhile Strategy? It is. But the […]

Does Your Startup Need a CMO?

Know the right time to move from marketing execution to marketing strategy Your start-up is gaining momentum. You and your co-founders are close to perfecting your product offerings and roadmap. All of your hard work of cultivating a healthy sales pipeline is beginning to pay off and potential investors are starting to pay attention. This […]

7 Creative Content Ideas for Your Ecommerce Site

Big brands realize they need so much more than a picture and description to sell products. They’re all about selling a lifestyle, and that means bigger, better content is needed to engage consumers. If you’re not sure what that looks like or how you can use creative content for your ecommerce site, we have some […]

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher. In this week’s episode, Robert and I discuss why it’s a big deal that two associations – one in Germany and one in Asia – have adopted names that incorporate content marketing. We show some healthy skepticism toward […]

How to Promote an Event Using Online Marketing [Infographic]

Preparing to run an event can sometimes feel like you’re sprinting a marathon. Months before you even announce your event to the public, you and your team have already started concepting the event, booking the venues, procuring speakers and activities, creating the materials … and so on and so forth. There’s no denying that organizing the […]

9 SEO Tactics That Just Don’t Work Anymore

It’s 2015 and SEO hasn’t gotten any easier for digital marketers. With Google’s Panda and Penguin algorithm updates that have happened in the past few years, it’s no surprise that the search engine optimization aspect of digital marketing is constantly changing. This volatility requires digital marketers to be agile with their tactics, frequently adapting to the latest guidelines that search engines implement […]

12 of the Best Marketing and Advertising Campaigns of All Time

I’ve always been a little leery of proclaiming anything “the best.” I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one “best” marketing campaign of all time […]

‘Will It Blend?’ Company Embarks on New Influencer Marketing Program

Anyone who has watched a “Will It Blend?” video knows the answer to that question is, “Of course.” iPhone? Yes. iPad? Yep. Golf balls? You betcha. Created by Blendtec’s Founder Tom Dickson to demonstrate the power of his blenders, “Will It Blend?” is the stuff of viral marketing legends. Since 2006, Dickson has starred in […]

How to Build a Blogging Team

Are you struggling to publish regularly to your blog? Have you thought about bringing in other writers? With a team of bloggers, you can share the workload and keep your blog updated with fresh content. In this article you’ll discover how to set up and support a blogging team for your business… How to Build […]

4 Keys To A Sustainable Content Marketing Strategy

Positioning an agency as a genuine thought leader in any competitive industry (and nowadays they are ALL competitive) carries the inherent challenge of building an enduring content strategy. The ability to remain in touch with the progression of marketing technology, and to capture it effectively through blogging initiatives, requires that agencies adapt their traditional content […]

The Small Business Guide to Building an Ecommerce Store

Over the past decade, the digital landscape has undergone significant changes. The way we use and interact with the World Wide Web has completely transformed. Let’s take a look at the Ecommerce one:more and more consumers are turning to online platforms for their purchases, and as a result, small businesses as well as big brands, […]

Choosing the Best Big Social Networks for Publishers

With social media being one of the main channels used by companies to reach their audiences nowadays, and hundreds of social media sites available for use, it can make even a seasoned marketer or publisher feel overwhelmed when choosing which networks will work the best for them… Choosing the Best Big Social Networks for Publishers

Don’t Post That Yet! 5 Indispensable Questions to Ask Before Posting on Social Media

If you search “fired over a Tweet” on Google, you get more than 30 million hits. It turns out that there are things you just shouldn’t post on social media. Indeed, the costs of a social media screw up can be high. Trouble with your boss. Legal fees. A public shaming. There’s a new best-selling […]

Getting to Know Elon Musk: The Biography of an Audacious Entrepreneur [Podcast]

It’s hard enough running one business, but Elon Musk manages to run three: Tesla, SpaceX, and SolarCity. And as result, he’s amassed a net worth of over $5 billion and become one of today’s most ambitious and audacious entrepreneurs. Many people compare Elon Musk to Steve Jobs given his strong will, stubbornness, arrogance, and unmatched marketing skills, but […]

How to Get Readers to Stop and Eyes to Pop with Visual Marketing

It’s often said that a picture is worth a thousand words. But can images also be worth a thousand bucks? They can be, because they start conversations, they attract attention. Pictures can help you tell stories – they can stop web surfers and turn them into readers, which is often a crucial first step toward winning a customer. In […]

3 Things Small Business Owners Need to Put on Their To-Do-List Today

It seems simple, but it’s not. Marketing is often overlooked as an expense that small businesses can’t afford – but fortunately, this is far from the truth. With companies that help make social media marketing, email marketing, online marketing, in-store marketing and text marketing nearly turn key, small businesses can easily implement these critical strategies into […]

21 Resources For Mastering Online Marketing

Imagine that you could have instant access to the right tools and information on online marketing and how to drive more targeted traffic. How much would you pay for it? Well, today, you’ll pay nothing. In this article, I’m going to show you 21 resources that will help you master online marketing, so you can grow your […]

Top 10 Tips for Incredible Video Marketing Success

Creating an online video can take an extremely long time to put together. Achieving video marketing success is sometimes seen as expensive and hard to do. Content creators are often disappointed with the amount of effort it takes to produce an online video versus the online exposure and visibility that it actually receives. What if your […]

30 Minutes a Day: The Power of Daily Habits in Successful Content Marketing (and Life)

One of the biggest factors that drives the success of content marketing initiatives – and any entrepreneurial endeavor – is having powerful daily habits. In fact, one study found that 40 percent of all the decisions that we make are driven by habits. It’s not the individuals that wake up and sprint for one day, and […]

Introducing Authorpreneur.FM: A Weekly Guide to Driving Business Results with Your Book

Authorpreneur: A successful businessperson who uses the massive power of books to drive revenue, generate leads, build a brand, and kick some serious butt. Imagine this scenario: You walk into a potential client’s office with a business card and a firm handshake. You leave a half hour later with a “maybe.” The next day, you […]

Actionable Roles of Content To Your Over-all Marketing Campaign

Just because everyone is doing it doesn’t mean they are doing it right. Content marketing is more than a trend or a craze; it has become a significant addition to the overall marketing and branding strategies of brands and businesses. A report by the Content Marketing Institute shows that 94% of small businesses and 93% […]

Top 4 Content Marketing Mistakes

Great content should inspire loyalty and interest from potential consumers. As more companies embrace the importance of content marketing, there are still many common missteps. Here are some content marketing mistakes to avoid: Mistake #1: Not setting clear goals Attempting any type of content marketing without having any clear goals in mind is pointless. Your content […]

5 Copywriting Strategies That Will Improve Your Conversion Rate by 113%

Whether you’re selling an ebook, software, a plugin, an online course, or consulting services – or you’re simply a content marketer – you can improve your existing conversion rate by 113% or even more with copywriting. The rate at which marketers create content these days is alarming. Every day,25,000,000 pieces of content are shared. According […]

Why Local SEO Is About to Become Even More Important

Image credit: Pixabay Local search engine optimization isn’t just about local mom-and-pop shops anymore. Practically any business can take advantage of local SEO’s benefits. Since Google’s fan-named “Pigeon” update in 2014, the importance of local SEO has grown, leading many entrepreneurs to focus on their strategy despite going years without considering a local tangent to their […]

Why You Can’t Resist Clicking on This Article: The Clickbait Conundrum

Most people have the same experience with clickbait. You stumble across it in your Facebook feed or Twitter feed. It reads, “13 Problems Every Blonde Bostonian Working at a Marketing Software Company Has.” You recognize it’s pandering to you … but it’s just so perfectly intriguing, you have to click. You click, resigning yourself to scrolling […]

6 Free Marketing Ideas For Your Small Business To Try Today

As someone who has spent the best part of their career working with small and medium-sized business and start-ups, I’ve never let the concept of zero or limited marketing budget worry me. Over the years, I’ve discovered there are many things you can do to market your business for free that can drive significant results. […]

Understanding the Value of Case Studies in Business Development

Case studies are a tremendous resource in helping you develop business. Even the most risk-averse entrepreneur likes to see someone else having success with a product or service before buying it, it’s just human nature. The main challenge to writing a great case study is making sure it emphasizes the job was all about the client. […]

Video Marketing Without a Goal is Just Moving Pictures [PODCAST]

Don’t just point and shoot: are your video campaigns backed up by data? Image by J. Sawkins via Flickr. How can you make your marketing videos delightful while still reaching your business goals? In this episode of the Call to Action podcast, Unbounce’s Dan Levy talks toJennifer Pepper (Unbounce’s Customer Success Content Strategist) about this […]

45 words to avoid in your email marketing subject lines

Hi [insert name] welcome to our awesomely helpful blog post! ☺ There’s an art to writing a good email subject line. If it’s a personal email to someone I know, they’ll be expecting something obscure, weird or occasionally offensive. However if you’re sending a marketing email to a stranger, these are definitely things you’ll want […]

6 Surprising B2B Facebook Marketing Case Studies

One of our primary activities at the Brian Carter Group is Facebook advertising for clients. We’ve spent a good amount of that time over the last year doing lead gen campaigns for both B2B and B2C, sending people to lead gen pages from Facebook ads. And we’ve seen some great results. Facebook Isn’t Just for […]

Why Today’s PR Must Change or Die

We often hear Sanjay Dholakia’s quote, “Marketing has changed more in five years than the past five hundred.” What we don’t hear as much, however, is how public relations needs to transform itself to adapt to a changing world.1 (highlight to tweet) Here are three trends that are forcing PR agencies and professionals to step up […]

These Mistakes Can Make Your Content Marketing an Epic Failure (but You Can Avoid Them)

Many marketers today seem quick to jump on the latest strategy, approach, or technology, attracted by the promise new and amazing results. It’s done with great enthusiasm and the best intentions, but often also with a lack of planning and forethought. And when that happens, the enthusiasm and excitement can quickly turn to a feeling […]

A New Visualization of Today’s Marketing Technology Solutions

When you’re looking for a tool, software, or piece of technology to solve a specific marketing problem, where do you go to find it? Typically, marketers turn to colleagues, friends in the industry, and/or analyst reports to figure out what best fits their needs. But the problem with sources like these is that feedback is scattered. It’s spread across […]

10 Social Media Marketing Tips That Every Marketer Should Know

According to a study of 500 small-medium businesses across the United States, 90% are actively engaged in social media. This fact is very interesting for two reasons. The first is that social media is no longer a fad but rather an online marketing strategy that has very high adoption. The second is that because 9 […]

Why Software is Crucial to Your Content Marketing Strategy

Companies have quickly tuned into the fact that they need a content marketing strategy in place. Though they see the value of content marketing, many are having trouble with effectively running and measuring the return on investment with their campaigns which can be easily solved by the right content marketing software. According to the Content […]

Facebook Apps You’ll Want to Use to Make Your Business Page Pop

When Mark Zuckerberg and a few of his Harvard University friends first launched Facebook in February, 2004, it was a small social networking service. In those earliest days, Facebook was only available for use by Harvard students. Who really knows whether Mr. Zuckerberg had any idea that his social platform would become so popular! Now, […]

The Importance of Social Engagement in Social Selling

Social selling. Sounds good, right? Millions of modern marketers from around the globe are discovering that they can use digital channels to reach their buyers online. Sounds simple, obvious really. “We’ll use LinkedIn, Twitter, Facebook to post information and images about what we do and people will flock.”… The Importance of Social Engagement in Social […]

10 Marketing Automation Hacks All Businesses Should Be Using

Image credit: Shutterstock Companies such as Dropbox, Airbnb and countless others have used growth hacking to rapidly increase their acquisition rate. As a result, it’s no wonder that the term growth hacker has become nearly synonymous with digital marketing success. In case you’re unfamiliar with the term, Neil Patel makes it clear in his definitive […]

Content Marketing That Converts

How Do You Create Content Marketing That Converts? There’s been a fundamental shift in the way marketers and customers create, consume, and share content. Every day, billions of photos are uploaded, tweets are posted, snapchats are sent, and pieces of content are shared. As marketers, we need to consider how our customers are consuming content […]

Email Marketing: A tough look at what works and what doesn’t (webinar)

Join us for this live webinar — How to navigate the email marketing landscape — on Tuesday, June 30 at 10 a.m. Pacific, 1 p.m. Eastern. Register here for free. In VB’s recent report on email marketing, we found that nearly 80 percent of email marketers struggle with the basics of maintaining or growing subscribers using email […]

Quick Tips To Grow And Maintain A Healthy Email List

How do you get your email marketing list off the ground and then keep it growing by leaps and bounds? Columnist Eric Dezendorf offers some tips.   Of the many challenges facing email marketers, one of the first hurdles to overcome is growing your list and maintaining it moving forward. For many novice marketers, establishing […]

5 Local Marketing Ideas for Small Budgets That Are Guaranteed To Make a Big Splash

Business 101 – How to get through your first year in business! The answer to that question is fairly simple. You get through your first year in business with a comprehensive business plan and a lot of sweat and hard work! There IS no magic bullet, no secret sauce, no short-cut to being successful in […]

Present, Promote and Publish: the 3 Ps of Effective Periscope Marketing

Things are certainly changing at a rapid rate, as far as marketing is concerned. Long lost in the catacombs of Millennial minds are the days when traditional marketing was built upon complex campaigns involving roadside billboards, radio advertisements, “snail mail” and—believe it or not—the Yellow Pages. In today’s day and age, however, things are different. […]

5 Awesome Ways to Use Hootsuite to Manage your Social Media Marketing Strategy

We love Hootsuite! We use it to schedule our blog content at set intervals throughout the day to our various social media channels. It saves us having to employ someone to tweet every 30 minutes on the dot. There’s more to Hootsuite than just scheduling your social media updates though. The infographic below from The […]

Facebook Gives Three Tips for Mobile Marketing

In May, we reported on Facebook IQ’s new data about the shifting trends in content discovery. The report had a few essential insights for marketers, including these highlights: One in three millennials only discover content online. One in three millennials discover content both online and on TV. Nearly three in four prefer digital for discovery […]

Are You Including Google+ In Your Content Marketing Strategy?

“It’s a wasteland.” “It’s a ghost town.” “Nobody uses it.” “It’s going to fail, just like Google Buzz and Google Wave.” Those are some of the comments people have made about Google+. Those making these comments assume the product was launched as a direct competitor to Facebook. Since it hasn’t been able to eclipse the […]

5 Tips for Targeting Your Pinterest Page to Men

Image credit: Pinterest Pinterest is an increasingly popular social-media marketing channel for ecommerce retailers. According to a study by Javelin Strategy & Research, the average order value of Pinterest users is $123.50, which is 126 percent more than the average $54.64 order value of Facebook users. However, to grow its revenues, Pinterest needs to shake the […]

7 WAYS TO BOOST CONVERSIONS ON YOUR EMAIL MARKETING CAMPAIGN

How do your email marketing campaigns perform? Are you looking for ways to increase your open and click through rates? Getting your emails opened is the biggest challenge you’ll face when running an email marketing campaign. Strong subject lines are a big factor in achieving a higher open rate but equally important is delivering consistently […]

Don’t Waste Money on These 4 Types of Marketing

Image credit: Shutterstock As an entrepreneur in the ecommerce space, I can personally appreciate the risk that comes with investing time and money in online marketing and advertising. I can also attest to the fact that once you’re up and running, what seems like dozens — or more like hundreds — of companies magically appear […]

Seriously helpful SEO tips for WordPress

Whether a brand new blogger or a seasoned writer, WordPress is one of the most popular and versatile content management systems (CMS) available. You can set up a quick, good-looking, fully-hosted blog using one of its many templates, or you can get into the world of self-hosting and coding to build your own professional site […]

How The 100 User Model Can Change Your Approach To On-Page SEO

User experience has become increasingly important as a ranking factor in search, but how can you measure something that’s seemingly so subjective? Columnist Eric Enge offers up his method.   During the Periodic Table of SEO Ranking Factors session at SMX Advanced, Cyrus Shepard, Marcus Tober and I talked about how much the search landscape […]

From oDesk To Upwork: How To Migrate A Domain And Not Kill Your SEO

Columnist Andrew Shotland presents a case study in how to rebrand and switch domains while preserving (and even improving) your search engine optimization.   When I was told that our client, oDesk, was planning on rebranding their company to Upwork, the “domain migration” alarm bells immediately went off in my head. As Search Engine Land readers […]

5 Unusual Tips to Improve Your SEO With Social Media

Do you want to rank higher in search engines? Interested in ways to use your social accounts to improve your SEO? Social media has a significant impact on your search results, and a strong social presence can boost your search rankings. In this article you’ll discover five ways to use social media to improve your […]

Want to Take Your Business to the Next Level? Boost Your Marketing and Coding Skills.

Image credit: Shutterstock As small-business owners and operators we wear many hats and require a great number of skills across a wide range of different disciplines. Many times we are looking for ways to take our business to the next level, and sometimes doing so is just a matter of honing and refining a few […]

9 Mobile Marketing Trends Dominating 2015

Mobilegeddon is upon us. Google’s latest algorithm update was all about mobile devices and how they handle search. Basically, if you’re not mobile ready – you’ll soon be irrelevant. But we didn’t need Google to tell us this. We can barely walk down the street without bumping into a stranger on their smartphone. So if […]