How Social Media Can Supercharge Your Black Friday Sales This Year

Do you remember last year’s shopping frenzy on Black Friday? I can’t forget it because not only did I purchase some of my favorite stuff online at insanely cheap rates, but also bought tons of gifts for my friends and family members in Thanksgiving sales. For the last few years now, Black Friday and Thanksgiving […]

8 Ways To Use Social Media To Test Your Marketing Campaigns, Programs and Content

The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products and services to market in far less time than days past. Gone are the days of waiting weeks and months to see how a multi-touch direct mail […]

Avoid These 7 Mistakes When Pitching to Big-Time VCs

image credit: Shutterstock Most startup companies have the same goal: get funded by a prestigious VC who can help them scale, offer valuable connections and send a signal that the company is a comer. But we all know that VCs, especially the big ones, pass on over 99 percent of the deals they see. So […]

Tips for Using Imagery in B2B Social Media Marketing

Many Professional Services Firms are just starting to realize the benefits of social media in terms of growing their brand, which in turn means growing their business. For example, social media can help drive traffic to your website and we have seen time and time again that website traffic correlates to revenue and growth. So […]

B2B Prospecting Is Not What You Think. It’s Personal.

During a research interview on behalf of a highly innovative tech manufacturer, I asked a customer what this company’s greatest strength is. The answer—my sales rep. B2B Prospecting Is Personal It’s a tenet of my marketing belief system and a strong competitive differentiator. The better we understand our prospects and customers as people, the better […]

Creating a Holiday Marketing Campaign: A Step-by-Step Guide

The big December marketing push is around the corner. But there’s no need to panic. You’ve still got time to build the kinds of lead-generating marketing campaigns that will give your brand momentum well into the new year — and beyond. I’ve pulled together a comprehensive guide with everything you need to launch a holiday […]

4 Reason Business Owners Should Be Thankful for Internet Marketing

Internet advertising gives in-store and online retailers a lot to happy about this season. image: Getty Images Normally, when people think about reasons to be thankful during the holidays, thoughts turn to family, friends and the things in life that truly matter. And while that’s all well and good, there are also reason for business […]

Fluid resourcing: Is this the new normal in digital marketing structures?

What does increasing digital maturity really mean for how organisations are structuring their digital marketing capability? In both our 2013 report into Digital Marketing Resourcing, and now in our latest 2015 research, we have tracked the growing assimilation of digital into ‘business as usual’. Over this time, digital has become more seamlessly integrated into wider business […]

3 Ways to Boost Your Cause Marketing Strategy

image credit: Shutterstock According to the Cone Communications Social Impact Study, 90 percent of U.S. consumers are likely to switch brands to one associated with a cause, given similar quality and price. So not only is supporting a cause good for the soul, but it’s good for business, as long as companies channel their marketing […]

16 Eye-Popping Statistics You Need to Know About Visual Content Marketing

Visual content marketing is one big trend you need to embrace. And for good reason. One marketing trend that’s impossible to ignore is the growing power and value of visual content. Just look at four of the fastest-growing social networks: Pinterest, Instagram, Snapchat, and Tumblr. The way people–especially younger people–are consuming content is radically changing. […]

Are you making these six video marketing mistakes?

Video marketing is so prevalent that by 2016, 74% of all internet traffic will be in the form of a video.   The reason videos are so popular is because it’s far easier to consume content by watching an engaging video rather than trying to read about it. But what do your video marketing efforts look like? Have […]

Better Content Marketing: 3 Lessons in User Experience Design for Content Strategists

Better content marketers don’t just create assets, they create content experiences that captivate attention and inspire action. Which is why learning from the tried and true playbook of user experience design can take content from mediocre to shareable and valuable. Need Finding Before a user experience designer creates a prototype, one of the primary steps […]

32 Content Marketing Posts We Are Thankful For

For those in the United States who celebrate, Happy Thanksgiving! While we at CMI are thankful every day to be part of such an amazing community of content marketers, today we give a special thanks to those who graciously share their expertise, insights, and experiences with us and our audience… 32 Content Marketing Posts We […]

How to Write High Quality Clickable Ads (No Matter What Network You are On)

The whole PPC experience is frustrating. You want to throw your coffee mug against the wall, but that type of behavior is frowned upon in your co-working space. Your cost per click is too high to ever be profitable–certainly much higher than you were led to believe it would be. You wonder where all these mysterious […]

Why Gratitude Is the Secret to Good Health & Happiness [Infographic]

“Gratitude means thankfulness, counting your blessings, noticing simple pleasures, and acknowledging everything you receive,” wrote Marelisa Fabrega in her book How Gratitude Can Change Your Life. Practicing gratitude doesn’t just make you a more likeable person, but it can also benefit your health. In a study of character strengths, gratitude was found to be the best predictor of […]

Why Ongoing Digital Marketing Training Creates More Engaged Employees

When you hire a new employee, the first few months of their employment is typically a whirlwind of trainings on process, procedure and industry best practices. A strong onboarding strategy is key to team members successfully integrating into your business and gaining an understanding of what is expected of them. Unfortunately, once the initial training […]

How to Export Leads With Facebook Search

Do you use Facebook to find prospects? Ever wish you could export your lead lists? The new Facebook Search browser extension for Chrome makes it easy to search Facebook for prospects and download the results. In this article you’ll discover how to export prospect details from Facebook… How to Export Leads With Facebook Search

Is Your Online Shop Ready For Christmas? 17 Tips To Boost Conversions

Did you know November and December drive 30% more Ecommerce revenue than other months? Is your online shop taking advantage of that extra interest? Probably the quickest and easiest idea to implement is a Christmas sale. Think of an offer your visitors won’t be able to refuse and create a discount code for your site […]

Use Google Plus? How To Build Your Business Using Google+ Communities

Do you use Google Plus as part of your social media marketing strategy? Are you taking advantage of their group facility, Communities? When used correctly, Google Plus Communities allow you to network and source opportunities within specific interests or sectors. You can use them to find sales prospects or even people to read and share […]

Google Reveals Black Friday In-Store Traffic Data to Help Improve Focus of Online Ads [Infographic]

Throughout the evolution of social media as marketing medium there’s been one question that’s persisted through all the updates and iterations and stats. That question? What’s the ROI of social? There are various answers to this, of course, and really, it’s impossible to provide one, all-encompassing response as the benefits vary case-by-case, but what is clear […]

Seven avoidable marketing automation mistakes

Over the past five years, marketing automation has ballooned into a billion pound industry. Many businesses of all shapes and sizes have been drawn in by the potential upside of lead nurturing, lead scoring and triggered responses to critical prospect activities. Marketing automation has promised the ability to bring efficiency and scale to marketing programs […]

5 Ways To Create Interactive Content and Maximize Your Marketing Budget

It’s no secret that content marketers are churning out more whitepapers, ebooks, and online content than ever before, devoting huge portions of their budgets and resources to circulating as much information about their brands as possible. But when it comes to content marketing, is it possible to have too much of a good thing? Probably. […]

Google Analytics: Ecommerce Metrics to Track Daily, Weekly, Monthly

When managing an ecommerce website, it is important to track essential metrics. But there are so many metrics available in Google Analytics that it can be overwhelming. This article aims to help you decide which metrics will be most useful to you and your business for daily, weekly, and monthly tracking — to help you […]

7 Skills a CMO Needs in the Digital Marketing Era

image courtesy of Professional Academy Remember the BCG model you learned as an undergrad? You know, COWS, STARS, DOGS, AND ?Well, we used to call question marks (?) problem children before it became politically incorrect [children aren’t bad; they do bad things] Well, BCG is still out there pushing the envelope on marketing [and general […]

How to Grow a Million-Dollar SaaS Business with Cold Emails

In 2014, the team was sitting in a coffee shop cranking out work on our lead generation service InspireBeats. “Hey, I think that dude’s prospecting on LinkedIn!” Our business development lead David pointed at guy working at the next table. Our founder said: “Go and talk to him.” David went over, explained what we did. […]

7 Best Marketing Strategies for Fast Customer Acquisition

Customer acquisition is a crucial first step for startups as well as an ongoing goal for well-established businesses. But I won’t lie to you… It’s harder than ever to stand out in today’s crowded marketplace. But with the right strategies in place, you can ensure your business is profitable. I cover 7 of these powerful strategies in this […]

Need Help With Content Topics? 5 Places To Find Inspiration For Blog Posts

Blogging is a low to no-cost way for marketers to create owned content on a consistent basis. A consistent blogging schedule of high quality information creates a great way for your customers and prospects to gain a better understanding of how you can help them and the smarts that exist within your organization. In fact, […]

10 biggest game changers in digital marketing of 2015

image: Imagezoo/Corbis Technology is changing quickly, and as a business owner, you need to be one step ahead. From exciting developments in machine learning to Google’s increased focus on mobile SEO, companies big and small need to seize the opportunity to step up their digital profiles and market smarter. This year in particular has been […]

Digital Marketing Spotlight: John Bell, VP Enterprise Digital Marketing at Travelers

Star light, star bright, which digital marketer is next in our spotlight? Well, it’s John Bell of course, Vice President of Enterprise Digital Marketing at Travelers. John joined Travelers after 13 years at Ogilvy & Mather where he founded Social@Ogilvy, a global social and digital marketing practice. There, John drove digital and social strategy and programs for major […]

6 of The Top B2C Brands That Are Rocking Instagram

What were you doing 5 years ago? In October of 2010, the mobile app Instagram launched onto the scene, and the mobile marketing world hasn’t been the same since. Sure Facebook has over 1 Billion users and Instagram has 400 Million active users, but its engagement is deafening, and unlike Pinterest, the ratio for men […]

The Holiday Marketing Tips You Need to Sell More This Season [Infographic]

Between Black Friday, Small Business Saturday, and Cyber Monday, the coming week will be filled with holiday shopping. With more and more holiday shoppers turning to their smartphones, the influence of social media on holiday shopping can’t be ignored. On social media, user generated content is one of the strongest influences of consumers. In fact, 92% of consumers trust recommendations […]

How to Scale Content Marketing Needs: An Interview with Dave Snyder of CopyPress

At Pubcon 2015 in Las Vegas, I had the opportunity to speak with Dave Snyder, CEO of CopyPress, about scaling content. As a business grows its content needs grow along with it. How do you scale your content marketing production to keep up with business growth? Snyder has worked with large brands with demand for […]

How to Create Content that Abides, Dude: Content Marketing Lessons from the Big Lebowski at #MNBlogCon

Does pondering content marketing strategy make you feel a little out of your element? Are you missing the key components that really tie a strategy together? Do you sometimes feel like stepping away from the laptop, pouring a White Russian, and zoning out to Creedence Clearwater Revival? You’re not alone. Only 30% of B2B marketers […]

10 Strategies From For-Profit Companies That Pay Off For Non-Profit Marketing

Non-profit marketing must catch attention, provoke emotion, and inspire people to act now! The digital marketing approach to non-profit success is a multi-faceted one and often requires B2B and B2C target persona consideration. Added to this, charitable and non-profit businesses tend to include requirements for delivering varied expected outcomes, ranging from donations by individuals and […]

4 Strategies to Help Maintain Lead Quality in Your Database

When you first implemented inbound marketing for your business, you knew that you were building a system that utilized high quality content to help generate high quality leads from your website. Flashes of the film Field of Dreams probably kept running through your head as you optimized your website for conversions and started pumping out […]

Three Future-Proof Tactics for Mobile App Marketers

Once your mobile app is out in the wild, you begin to face limitations that make app distribution difficult. Some of those limitations are rooted in the underlying structure of the world of mobile apps: Unlike the Web, where, inherently, content is linkable and websites are connected, mobile apps are usually gated behind the walls […]

Data: The Missing Piece in Your Content Marketing Strategy

Too few marketers truly use a data-driven content marketing strategy. Setting clear goals and using data as your guide ensures that you are developing the right type of content, getting it in front of the right audiences, and understanding its impact in a way that lets you continually optimize your strategy. I refer to this […]

6 Holiday Instagram Marketing Tips for Businesses

Is your business on Instagram? Looking for ways to stand out this holiday season? There are simple tactics you can use to grab attention and increase engagement with holiday shoppers on Instagram. In this article you’ll find six tips to boost your Instagram marketing for the holidays… 6 Holiday Instagram Marketing Tips for Businesses

Why Your Business Should Be Ready for New Social Media Platforms

When a social network has reached the popularity of Facebook, Twitter or Pinterest, making the decision to invest time and energy into it is easy. Most companies like to wait until they see other businesses have success on a social network before deciding to make the plunge. It’s completely understandable. You don’t have the resources […]

21 Inbound Marketing Techniques That Will Help Your Business Grow

Are you looking for long term, sustainable techniques to grow your business? Do you want your clients to find you instead of relying on an outbound sales strategy? When implemented correctly, an inbound marketing strategy can generate a consistent stream of qualified prospects. You’ll have no doubt heard of certain elements of inbound marketing such […]

Which Social Media Sites Work For You? these Flow Charts Will Tell You

Do you know which social media platforms work best for your business? Want to know if you should ditch your current plan and start something new? In order to ascertain which platforms are right for you it’s important you understand the demographics of your ideal customer first. Their gender, age, level of education etc can […]

How to Create Content That Converts Like Crazy

You’ve been working hard to produce great content for your audience…. You’re getting your name out there on social media and traffic to your website is growing steadily. But no one is buying your stuff. Content is pointless if you’re not converting leads and sales. If you can’t do this, all the traffic in the […]

Does Your Lead Nurturing Strategy Stink of Spam? [PODCAST]

  Psst! We’re taking a lil’ break for the holiday season but will be back to our regular podcasting schedule on January 6th. We all know what spam looks like when it lands in our inbox, yet we’re quick to approve email marketing campaigns that are strikingly similar… Does Your Lead Nurturing Strategy Stink of […]

Why Visual Content Is The Key To Conversion [Infographic]

Humans are visual creatures. And visual content is the key to getting customers to consider you in the first place, and then to stay. A lot can happen in a first glance. And, increasingly, customers want information in the visual ways that entertain them, such as videos and infographics. If you don’t already know why […]

16-Step Blueprint to Master Your Digital Marketing in 2016

image credit: mama_mia | Shutterstock Join us at Entrepreneur magazine’s Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time. “Most people overestimate what they can do in one year and underestimate what they can do […]

What Is the Real Cost of Social? [INFOGRAPHIC]

There is no such thing as a free lunch. And there is also no such thing as free marketing, even if social media accounts are free. An infographic by uncovers some of the costs of using social media for marketing, “from staff costs to external fees, advertising and more, and discusses whether the ROI makes […]

2016: Manual Link Building & SEO

Can link building truly be replaced by content marketing and “link earning?” Columnist Andrew Dennis doesn’t think so. Here’s why.   We’re edging ever closer to 2016, and already prediction posts are publishing. Recently, hoopla around manual link building arose when a 2016-focused post predicted its demise. My fellow columnist Eric Ward shared his thoughts […]

Designing Real Life for Social Media: Pigalle Duperré Playground

The impact of visual sharing platforms like Instagram lies in our perception of reality. Most of the visual stories we aim to tell are explorations of geometry and of new perspectives. To some extent, the logic was rooted on DeviantArt, where the “real life” becomes a raw material to explore our fantasies. Actually, the deviation […]

5 Tips for Selecting the Ideal Music for Your Marketing Video

image credit: Shutterstock Join us at Entrepreneur magazine’s Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time. Videos are now, officially, the most popular form of content in our already content-saturated world. Studies (yes: studies) […]

Instagram Will Make Your Brand More Money Than Facebook [Infographic]

Where should brands put their resources on social? It looks like Facebook has plateaued, while Instagram is in a rapid growth phase. Check out this infographic from It shows that while Facebook has seen a 63% decrease in organic marketing reach since 2012, Instagram has seen a 115% increase in the same period. What […]

The Role of Content Marketing Is Not Just About Creating New Content But Leveraging What’s Out There

We all aim to share engaging content to our target audiences. Content that will not only be seen by the vast majority of our contacts, but also content that they will want to engage with and share to their own audiences as well. A mistake that is too often made is believing that you should […]

Even If A Brand Can’t Do SEO, It Can Still Do Local SEO

Having trouble getting traction for your SEO campaign due to bureaucratic red tape? Columnist Andrew Shotland suggests that you consider thinking local.   A lot of companies, particularly mid-sized multi-location brands, can’t seem to get their acts together to do “national” SEO. They may have hired an SEO consultant, or they may have an in-house team driving […]

Three Mistakes That Can Prevent You From Hitting Your Sales Goal

For people working in client services, metrics serve as a vital tool to exhibit effectiveness, enhance reputation, and guide strategy. However, if your metrics mix does not match up to your month-to-month and year-over-year business goals, you will likely struggle to prove your value or build company momentum. Moreover, because you’ve been measuring the same […]

How to Search in Google: 31 Advanced Google Search Tips

If you’re like me, you probably use Google many times a day. But chances are, unless you’re a technology geek, you probably still use Google in its simplest form. If your current use of Google is limited to typing in a few words and changing your query until you find what you’re looking for, then […]

Data-Driven Marketing: Top Objectives and Challenges

Businesses are increasingly incorporating data into their marketing efforts in order to create more personalized customer experiences and better measure ROI, according to a recent report from Ascend2. The report was based on data from a survey of 234 marketing, sales, and business professionals from around the world. Some 60% respondents say creating more personalized […]

How to Get in Front of the Podcasting Trend [Growth Tips and Tools]

In a content-cluttered world, could podcasting be the next big play for content marketers? Maybe “big play”’ is a stretch – a survey from Edison Research and Triton Digital shows consumer awareness about podcasting is flat. Yet the same research also shows podcasting holds broad appeal. Men and women listen with equal frequency, and there […]

How to Assess and Improve Your Social Media Marketing: A Monthly Plan

Is social media working for you? Want better results? Regularly analyzing the performance of your social media marketing helps ensure your content and profiles are delivering. In this article you’ll discover four monthly assessments to improve your social media marketing results… How to Assess and Improve Your Social Media Marketing: A Monthly Plan

LinkedIn Group Changes: What Marketers Need to Know

Are you active on LinkedIn? Wondering about the recent changes to groups? LinkedIn groups have been redesigned to make interactions more seamless and valuable for members. In this article you’ll discover how marketers can find, join and use the new LinkedIn groups. What the Changes Mean LinkedIn completely overhauled its groups interface, so the desktop and app versions […]

Marketing Memes: Do They Work?

Social media managers and marketers always try to find the best way to get their brand heard. Those in the marketing industry craft content that engages customers and builds better brand loyalty. But what happens when marketers rely on popular culture references to connect to a broader group of people? Some companies can execute this […]

5 Sure-fire Ways to Avoid a Google Penguin Penalty

This is a guest contribution from Steve Ceaton. So recently Gary Illyes from Google announced that hopefully by the end of 2015, Penguin updates will be carried out in real-time. Waiting for the next Penguin update has been the bane of many a website owners’ life, and getting hit with a penalty can cost thousands […]

40 Digital Marketing Metrics Every Business Owner Should Be Tracking

How do you measure the success of your marketing efforts? Do you monitor each part of your strategy or do you just look at sales and profit? If you’re investing a range of marketing techniques how do you know which are working and which aren’t? Could you generate more sales and make more profit if […]

How to Better Merchandise Your Products With Instagram Layout

Gone are the days of pushing your message onto consumers. Today you must pull in customers with thoughtful and engaging content, which is why visual storytelling is essential if you want to be successful on social media. The human brain processes visual information 60,000 times faster than text, and Instagram is just one of the […]

Stop Buying Email Data! 6 Easy Ways To Naturally Grow Your Email List

Have you been tempted by one of those emails offering you thousands of email contacts for a relatively small investment? If an email marketing company sends you an unsolicited email offering a list of “opt in” contacts then you can put your house on the list itself being spammed to high heaven, making it absolutely […]

Writing Challenge: Write a “Mistakes” Blog Post

Today I want to give you a writing challenge – one of many we’ve done during the life of this podcast. We’ve tackled list posts, link posts, opinion posts, calls to action, review posts, and “how I do it”posts, and now it’s time to crack open our vulnerabilities with posts about making mistakes. As usual, […]

Uber-Targeted Social Media Strategies

In theory, more followers means more eyes on your content… But savvy marketers know that doesn’t always work out. To be effective, you need engaged followers, people who are so interested in your content they will read it, comment, and share with their audience. In other words: It’s not the size of the boat, it’s […]

[VIDEO] The Landing Page Sessions: Marketing Campaigns Deconstructed

There are so many things to keep track of when designing a landing page. Is the goal clear? Is the page mobile responsive? Have you optimized the copywriting, testimonials, UX and design? How’s your attention ratio? With all that responsibility comes a lot on uncertainty. Wouldn’t it be nice to have a sounding board? How […]

Content Marketing – Secrets From an Entrepreneur Who Has Used It to Build a Successful Business

I’m really excited about this episode of the ProBlogger Podcast, as today I am sharing my interview with Dan Norris: serial entrepreneur and founder of WP Curve (which gives bloggers access to WordPress developers for unlimited small jobs). Dan recently spoke at the Australian ProBlogger event as part of the Small Business Bootcamp, which we ran […]

5 Reasons Your Small Business Needs Content Marketing

image credit: ed_needs_a_bicycle | Flickr Join us at Entrepreneur magazine’s Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time. Constantly clamoring to grab the attention of prospective customers, small businesses are competing with a lot […]

7 Steps To Building Your Personal Brand

You know the importance of promoting your company to develop a solid base of loyal followers – but how much time and effort do you dedicate to building your personal brand? You do have one. It’s what people associate you with, it’s why your personal and professional network seeks you out for information. And you do need an individual […]

12 Major Brands on Where SEO Fits in the Digital Marketing Mix for 2016

Did you know? Google handles 100 billion searches per month and more than halfof those are on mobile devices. Did you also know? 15% of Google’s 3.5 billion daily searches have never been seen before. I remember when you couldn’t search for anything on a smart phone and now people are searching for just about anything […]

6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

As digital technology continues to expand and mature, digital advertising strategies are evolving to keep up. From social, to search, to big data, the opportunities for marketers today are endless. So how do you keep up with the times? Read on for 3 trending digital marketing strategies—plus 3 more that are on the horizon—and some tips on […]

What Words Do You Use in Your Facebook Status Updates? (And Why Do I Care?)

In the last few days, a quiz from VonVon kept appearing in my Facebook feed, “What Are Your Most Used Words on Facebook.” My friends kept taking it. After pulling data from Facebook, the quiz site creates a word cloud of the words that most often appeared in a person’s status updates. As someone interested […]

7 Psychological Tricks for Turning Fleeting Visitors into Loyal Fans

How the heck do they do it? How do your favorite bloggers attract so many gung-ho, drum-thumping followers? Be honest – you’d love to inspire that much loyalty. You try your darndest to emulate them, but nothing seems to work. Your visitors are like water pouring through a strainer. They may come to check out […]

Referral Marketing 101: 7 Tactics to Launch Your Own Referral Campaign

Study after study has proven that referral marketing is one of the best forms of marketing when it comes to sales and conversions. Simply put, referral marketing, sometimes also called word-of-mouth marketing, is just people purchasing products based on someone else’s opinion or influence. It’s a powerful marketing channel because people trust the opinions of […]

5 Ways to Coax Potential Customers to Open Your Emails

image credit: Join us at Entrepreneur magazine’s Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time. Over the last several years, social media marketing has been the go-to strategy for entrepreneurs to promote their […]

6 Very Expensive Marketing Mistakes You Need to Avoid

image credit: Luca Rossato | Flickr Join us at Entrepreneur magazine’s Growth Conference, Dec. 15 in Long Beach, Calif. for a day of fresh ideas, business mentoring and networking. Register here for exclusive pricing, available only for a limited time. Every business has a product or service worth promoting, but a prolific marketing presence should […]

5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar

With holiday shopping in full force, columnist Jordan Elkind shares some key retail days — beyond Black Friday and Cyber Monday — that marketers should pay attention to.   For many marketers in the US, November 11 was an opportunity to promote Veterans Day specials or just a part of their campaign buildup to fast-approaching […]

Search vs. Social Media: How Audience ‘Intent’ Can Affect Content Marketing Performance

Tell me if this scenario is familiar: You decided to create a piece of content for the brand. You used semantic research to find the topic and created content that is fun, valuable, and informative. Finally, you attached goals to this content in terms of performance, such as: Have the content rank for the semantically […]

Three Ways a Social CMO Boosts Your Bottom Line

In 2012, Gartner predicted that by 2017, CMOs would spend more money on IT than CIOs. This prediction already seems to be manifesting. Marketing technology is becoming inundated with clouds, stacks, innovation, and funding. Marketers should be aware that social also is a critical ingredient in the marketing mix. Social is an important channel for […]

The 50 Most Influential CMOs

Phil Schiller, SVP of Marketing at Apple, is the most influential head marketer in the world for the fourth year in a row, according to a recent report from Forbes, ScribbleLive, and LinkedIn. The annual report was based on an analysis of more than 100 million pieces of content from news outlets, blogs, and social […]

10 Steps to Effective Website Content and Copy

Last week, Oprah announced she’ll be donating $1000 per day to homeless puppies, but you won’t believe what happened next! Clickbait is not a sustainable way to develop effective website content. In my definition, effective website content and copy is the junction between content marketing and search engine marketing. Thinking about your audience is an […]

15 Tips to Help You Write Better Social Media Content

Is social media getting you down? Maybe you have a good presence there, but things just aren’t hot yet? Don’t worry, this is something a lot of businesses go through. One fantastic way to make a bigger impact and start to see awesome engagement is to make sure your social media content is on point. After […]

12 Tips for Writing With Unforgettable Personality

The best writers aren’t necessarily the smartest, the smoothest, or those with the biggest vocabulary. The best writers are those that possess an unforgettable personality. A writing personality is just as real, unique, and nuanced as your personality in everyday life — expect you only release it when you create content. And if you can create content […]

Holiday Homepage Designs: 12 Cheerful Examples From Real Businesses

78% of holiday shoppers used the internet to research gifts last year, and 40% of all holiday shopping happened online, according to Google’s data and research from the 2014 holiday season. That means a lot of eyes are going to be on your website in the upcoming weeks. The smartest marketers will prepare for this […]

How to Discover Social Media Insights About Your Competitors

Want to raise the bar on your social media? Are you monitoring your competitors? Knowing what works for the competition helps improve your own social media marketing. In this article you’ll discover six ways to reveal insights about your competitors’ social media marketing… How to Discover Social Media Insights About Your Competitors

How to Create Facebook Video Ads: A Step by Step Guide

Interested in creating Facebook video ads? Looking for an easy-to-follow guide? Facebook video ads don’t require a lot of time or money. All you need is a script and some basic gear. In this article you’ll discover how to design and record your own Facebook video ads… How to Create Facebook Video Ads: A Step […]

Does Your Business Need a Social Media Consultant?

The ‘build it and they will come’ approach can’t be applied to your social media presence. Just because you have a Facebook Page or a Twitter Profile doesn’t mean customers will find you. Not only that, but there’s no guarantee if they find you, they’ll continue to engage on a regular basis. For businesses being […]

Online Quizzes: The Digital Ads Your Audience Won’t Want To Block

If the music industry can survive free streaming and downloads, then the advertising industry can overcome ad blocking. Since Apple announced in June that users will easily be able to install ad blockers on phones that support iOS 9, there has been a frenzy of articles predicting the demise of online advertising. What’s more, PageFair […]

Social Media Marketing Made Simple: A Step-by-Step Guide

I don’t think I need to tell you how big social media is. Social media is the fastest growing trend in the history of the world. This sector has grown faster than the internet itself. Within the first 10 years of being publicly available, the internet managed to gather roughly 1 billion users… Social Media […]

Authority-Building Through Content: How to Create Perceived Expertise

Being perceived as an authority boosts sales. Think about it. Consumers trust authorities, and look to them for advice before making purchasing decisions. Look at the influence Pantone has on which colors go in and out of fashion. Or Oprah Winfrey and her book club (in 2011 it was estimated that 55 million book sales […]

5 Steps to Content Marketing Success

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Content marketing is hard. The problem is that the process looks easy. You brainstorm some ideas, choose one that you like, design and build it, do some outreach and you get […]

Is Instagram More Powerful Than Facebook for eCommerce? [Infographic]

You can find the most inane demographic information about Facebook users, the amount of time they waste on the site, how many of them are grandmothers, where to find a browser extension that will make all of those pictures of your friends’ kids turn into pictures of cats, and lots of other quasi-useful information that make for great […]

Guide to Competitive Analysis for Conversion Rate Optimization

Have you considered studying your competitors to understand what their customers think of them, what can you learn from them in terms of good features and what you should avoid? Conducting a competitive analysis is important for the success of a conversion rate optimization program It helps you understand how customers and potential customers think […]

Magic Math: You Can Double Your Results in 43 Days

How would it change your business if you could get twice the leads, subscriptions, or sales from your website? Believe it or not, you can accomplish that goal in less time than you expect and without spending lots of money. The strategy isn’t one of bold, dramatic change. Rather, it’s a strategy composed of small […]