Why Twitter Marketing Is More Than Building Followers And Tweeting

We recently worked on a marketing project, which included generating traffic from Twitter to a Website. To get the best impact, we used a mix of tweets from our own Twitter accounts and an account run by the client. Analyzing Twitter Marketing Activity The Twitter account run by the client had a fair number of […]

10 Simple Ways to Measure Your Instagram Marketing Success

Is your Instagram marketing making a dent? Do you know how to track your results there? If you don’t measure your results, how will you what’s working? And how will you know what to post on Instagram in the future? I’m often asked how I define Instagram success. Well actually, I consider several metrics when determining the success of […]

12 Digital Marketing Trends That Could Help Your Business Take Off in 2015

What’s your marketing plan for 2015? Are you going to do what you’ve always done or will you be brave and take advantage of the new trends that are hitting the digital marketing scene? If like many business owners your new year’s resolution is to try something new it’s a good idea toresearch the trends […]

Reduce Your Bounce Rate with Personalized Audio Guidance

Your website’s bounce rate is one metric you definitely don’t want to mess with. This can be the death of your site. Not only does a poor bounce rate mean your marketing efforts aren’t working and people aren’t actually entering your site, but it can also lead to lower rankings when it comes to SEO. It […]

The 7 Habits of Highly Effective Search Marketers

In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles that help individuals attain their goals and adapt to change. More than 25 years later, do these tenets still ring true? And, what if we applied them to today’s search marketer? […]

Where is the ROI in content marketing?

Joe Pulizzi of the Content Marketing Marketing Institute gives his take on the state of content marketing Whether videos, blogs, infographics or ebooks, content is now being consumed on an unprecedented scale. And in our multichannel, multi-device, always-on world, that means content represents an exciting opportunity for brands to make an impression on the customer […]

Get the Biggest SEO Bang for Your Content Marketing Buck

One of the biggest questions we get from our customers is how to get the most value from their content marketing budget. So like any decent and respectable content marketers, we do our best to answer our customers’ top questions. My biggest secrets for SEO and your content marketing budget? Content doesn’t have to be […]

15 Expert Tips on Accelerating Your Sales

This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Before you sell your thousandth customer, your hundredth customer, or even your tenth customer, you have to sell that crucial first customer. For a new startup with no case studies or testimonials at its disposal, this […]