Just DO It – 5 Content Marketing Strategies for Success

This is how I feel when someone tells me content marketing doesn’t work. Just like the gym doesn’t work unless you go in and feel the burn, content marketing doesn’t work if you just put something up and wait for the customers/ clients to beg you to take their money. That’s not how content marketing […]

Bigger Isn’t Necessarily Better: Why Content Campaigns Fail

Do you know why I love content marketing? Because every brand can make a considerable impact—regardless of their size. It doesn’t take a multi-million dollar budget or even hundreds of posts each month. In fact, sometimes large budgets and high quantity can lead to worse content marketing. I’ve seen many companies use these things as […]

Link Social Media with Your Career Goals

Why is the phenomenon of social media so important? Social media serve to develop mutual relationships based on trust. It is a very broad-based approach, as opposed to traditional networking, which is more targeted and narrower. For example, if you have a LinkedIn profile, a Web site, or a blog, people come to you to […]

How To Determine And Prioritize Social Media Marketing Goals And Objectives

Achieving measurable social media ROI is very similar to teens and sex – everyone’s talking about it but very few are actually doing it. It’s interesting because many marketing and social media leaders within brands and organizations of all sizes dream about achieving real ROI using social media, yet very few of them actually bring […]

Stay Ahead of the Competition With These 6 Content-Marketing Trends

image credit: shutterstock/rickyD According to a recent business-to-business (B2B) report by the Content Marketing Institute, 80 percent of marketers use content marketing as part of their business plans. Increase your traffic and return on investment by leveraging these six content marketing trends for 2016. Related: You Don’t Need Much Cash to Implement These 5 Essential Marketing Strategies […]

B2B vs B2C Content Marketing: How to Crush It with Each Type

A huge chunk of what I talk about on this site relates to content marketing. I’ll talk about how to create it, how to optimize it, andhow to help it go viral. What I don’t often touch on, is the distinction between content marketing in B2C industries and content marketing in B2B industries. This is […]

How To Improve Email Open Rates

Almost every Ecommerce store owner knows that email marketing is effective, yet one of the biggest hurdles is how to improve email open rates. This post will cover 4 of the essential practices for the most improvement Email marketing remains one of the most effective, time-tested methods for promoting products or services. According to a […]

How to Come Up with a Killer Marketing Strategy for Any Business in 40 Minutes

Need to grow your customer base and not sure how to go about it? Follow these steps to come up with your marketing strategy. image: getty images Successful businesses are fast. If you’re not fast, you’ll get outmarketed, outsold, and out pivoted at breakneck speed. One area where speed is essential is in the realm […]

5 Ways to Use Product Videos To Increase Conversion Rates

Imagine creating a website for a goldfish (or Dory in Finding Nemo.) In a way, your customers are goldfish. I mean, they have an attention span compatible to that of Dory. Most people have an “Internet attention span” of 6 – 8 seconds, while a goldfish has an attention span of 9 seconds. That’s why […]

12 Proven Growth Hacking Techniques To Quickly Grow Your Business

What techniques do you use to grow your customer base? Want some tried and tested hacks to rapidly gain new business? One idea I’m pleased to see featured on this infographic is remarketing – something we use here at RWD. For less than £100pm we are able to display banner ads to people who have […]

6 Things I Learned from Analyzing the Most Shared Blog Posts from Top Content Marketers

Forget all that noise from so-called content marketing experts who don’t back up their advice with data. Image source. What’s the first thing a company should do before getting into content marketing? While opinions may vary, I’d say that analyzing other successful content marketers and their approach is a good start… 6 Things I Learned […]

5 Ways to Use Personalization in Your Email Marketing

Email marketing is about nurturing a connection with your audience. Personalising your emails gives you a cracking shortcut. How? Well, think about your own email habits. Given the choice between a generic email sent to every subscriber and an email that has been curated for your specific interests, which would you rather read? The stats […]

Small Business Digital Marketing: 5 Headline Templates To Rise Above the Noise

It’s tricky for small businesses. You have to compete with the giants who dominate and other small businesses too. You are all competing for the same piece of pie. From a digital marketing perspective this means noise and plenty of it. As a small business digital marketer how do you rise above the noise of […]

How to Use Smart Content to Take Advertisements to the Next Level

Every publisher wants to stand out from the crowd, but the days of one-size-fits-all content creation are over. The reason why? Content marketing is a double-edged sword. As companies realize that it works, they want to invest in it more—which means that there’s more information being published on the Internet than ever before. Some media […]

How to Crowdsource Your Content Creation Ideas

Last week, I was sitting in front of my computer, drinking a glass of rosé, and letting season one of “Arrested Development” play in the background for the hundredth time. That’s the usual setup for my most inspired content creation sessions. Only, this time, I had nothing to write. It wasn’t my typical case of […]

Don’t Let Your Content Marketing Be “Good”, Make It “Great!”

Last year, we did a pretty incredible internal study. And we found some pretty incredible results. In our sample of over 10,000 keywords we monitored daily, we found that 91% of sites that held Page 1 Google rankings were sites that consistently created and shared content. The results spoke for themselves, reiterating that played out […]

What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

Last year, we saw significant changes in marketing technology. Mobile and social search shifted marketer’s SEO efforts, and messaging apps started to introduce new ways for brands to connect with their audience. But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. Serving as one of the oldest digital mediums still in use, […]

Nine Things Every Successful Content Strategist Understands

If you aspire to be a successful content strategist or marketer, here are nine things you should plan to learn. And the sooner you do, the better! 1. User experience is as big a part of your job as anything else Yes, there are professionals who are paid solely to think about the user experience, […]

8 Social Media Hacks That Are Sure To Up Your Marketing Game

If you’re in the marketing business, you’ve probably heard the words “social media marketing” so many times that the words have lost their meaning. But the truth is, if you’re failing to implement smart marketing strategies on social media platforms, you’re way behind your competitors. Platforms likeTwitter, Instagram, SnapChat and Facebook are proven ways to […]

7 Tips to Become an Influencer in Your Industry

Every industry has influencers. Blogging, marketing, stock marketing, affiliate marketing, health, fitness… Anything you can think of. These are the people who teach us the right ways to do the things. We follow them, we consider them the trendsetters, we trust their advice, their diet plans, their daily routine and the books they read. In […]

Four Major Reasons You Should Hire a Copywriter

Let’s get something straight. You’re not a copywriter. Do you have qualifications and/or training in writing? Have you spent years writing for brands? Do you spend every day of your life writing? Can you justify every point, word, and punctuation mark in your writing? Do you constantly research how you can improve your writing? If […]

Five key marketing trends from Digital Shift Q1 2016

Our latest Digital Shift presentation is here, and it’s packed full of exciting predictions and marketing trends. From new approaches to content, to wearable tattoos and the changing ways in which marketing functions integrate with the rest of a business, there is plenty for marketers to get stuck into in the coming year. Check out the video below […]

Seven conversion rate optimization trends to take advantage of in 2016

I’ve been in the CRO industry for many years now, and each year I ask the same questions. Is 2016 finally going to be the year of conversion rate optimisation? What will be the latest new trends shaping the success of CRO? What new tools or services will appear? Will CRO start to approach the popularity […]

How-To Build A High Converting Marketing Funnel (Infographic)

Marketing experts like to talk about how to grow your business… But very few actually have a formula for business growth. In this guide I’ll show you step by step how to build an automated marketing funnel that you can use to maximize the growth potential of your business using a simple 7–step formula. Let’s dive right in… How-To Build A […]

How To Create “Tweetable Quotes” That Make Your Readers Tweet More Often

I’m sure you’ve noticed that many popular blogs are using the so-called “click to tweet” quotes in their articles. The reason why they do it is pretty straightforward – it brings them more tweets! Milking tweets from your readers has always been challenging: How To Create “Tweetable Quotes” That Make Your Readers Tweet More Often

A Visual Guide to Understanding the Modern Customer Life Cycle

You see a product you want in three different stores or websites. You compare prices and reviews. You find out what extra the seller is ready to offer. Eventually, you buy from the place you know best. This is the power of customer relationship management. CRM is a wide topic with many parlances, definitions and […]

15 Valuable and Practical SEO Tips For Bloggers

So much depends upon your content, so make sure it’s optimized. Via petovera.com Blogging is about quality content. Well-written, interesting will find an audience regardless of how many SEO tips are employed. However, there is a difference between finding an audience and finding a targeted audience that is likely to convert based on your blog content. These […]

Omni-Channel Marketing: Creating the Right Mix For Your rand

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand.  This webinar featured Martin Jones (@martinjonesaz) Senior Marketing Manager & Social Media at Cox Communications, Jahvita Rastafari (@Jrastafari) Social Media Manager at Act-On and Matt […]

7 Ways to Make Your Brand and Content More Likable

Do your readers love you? Do they at least like you? These are serious questions even if they sound like questions you’d ask about your friends in grade school. People have more choice than ever before. Within 22 seconds, they can find 2-3 other blogs in your niche to read… 7 Ways to Make Your Brand […]

How Google Analytics Can Help Shape Your Marketing Strategy

image credit: shutterstock If you’re not familiar with Google Analytics, it can be a little daunting at first. With so much data available to dig through, it’s hard to know where to look to find the most important metrics. Marketers that want to better understand their audience, and strengthen their marketing strategy, need to know […]

Influencer Content Marketing: The Art of Relationships and the Science of Software

Much of influencer marketing is about advocacy and as the industry matures and includes more digital marketing intentions than PR, I believe influencers will be viewed more as partners than simple proxies for message distribution. Or at least as chatty dinner guests like the motley crew pictured above from a NewsCred influencer dinner (LtoR: Rohun, Bryan, Joe C., Alicianne, Joe P., Chad, Jon, […]

16 Ways To Market Your Business Online & Double Your Sales

Are you looking for ways to boost your online presence? Want to know the techniques that will help you increase sales revenue? As the infographic below will show, a successful online presence starts with a professional website. That’s not the be all and end all of online marketing though, you need to help people land […]

Why Branding and PPC Go Together Like PB&J [PODCAST]

If your brand voice and PPC ad copy don’t go together like peanut butter and jelly, your marketing dollars are going to waste. Image source. Branding and performance are typically seen as being on opposite ends of the marketing spectrum — the PPC specialists run their campaigns while the branding experts concern themselves with more […]

Your Influence Marketing May Improve WITHOUT A Celebrity

Influencer marketing, the practice of partnering with content creators and social media personalities, is one of the most cost-effective methods of reaching your audience today. Some reasonable estimates even say brands get a return of $6.50 for every $1 spent. So, if I told you that all you had to do was cough up $230,000 […]

How To Make Your Website Url’s SEO Friendly

How SEO friendly are your website URL’s? Do they help you rank on Google for your target keywords? Including your target keyword in your URL can help you achieve a better ranking. Something like yourdomain.com/your-target-keyword is going to be better for your SEO than something like yourdomain.com/abcdefg1234567. Take a look at this infographic from Submit […]

10 Stats That Will Make You Rethink Marketing to Millennials

Ah, millennials. We’re the grown-up versions of the kids that Barney promised would be special no matter what. We’re the kids that had shelves upon shelves of participation trophies growing up. We’re technology obsessed, entitled, and downright narcissistic. We’re also the biggest emerging opportunity for marketers… 10 Stats That Will Make You Rethink Marketing to […]

4 Search Advertising Trends To Watch

Columnist John Cosley of Bing unearths clues about the future of paid search as we head into 2016. What are you doing to prepare for or take advantage of these opportunities? At this time of year, it’s worthwhile to consider what’s likely to occur in search advertising in 2016, so you can adjust your strategy if […]

3 Key Tips On How to Make Your Website User-Friendly

Making your website user-friendly is extremely important to make sure your customers keep coming back. When UsabilityTools published the results of a case study that analyzed and tested the websites of 8 universities, it became clear that the people preferred websites with clear menu labels and transparent information. We have all come across a website […]

Personal Branding on Linkedin: 7 Steps To Linkedin Profile Perfection

Do you have a personal profile on LinkedIn? How well does it reflect your personal brand? To truly make the most of LinkedIn you need to go beyond adding a profile photo, headline and work experience. The platform provides many additional features that enable you to really show you know your stuff. Leisure Jobs share […]

Tame the Multichannel Marketing Hydra

A little more than a decade ago, digital advertising had two big arms: display and email. Today, the arms have multiplied to include digital TV and radio, display, email, mobile, native, search, social, and video. Big difference, right? Digital marketing has become an eight-armed marketing hydra, with each arm accounting for one of the channels […]

How to Launch a Successful Marketing Campaign

Marketers like to talk about the benefits of creating a marketing plan for your business. While doing so is important, how does that plan turn into individual marketing campaigns that drive actual revenue? To implement your marketing plan, you need a complete system for each marketing initiative that ensures its success. Whether you are implementing […]

Why 80% of our B2B content marketing failed

Like many companies, in the last 12 months the main focus of our marketing strategy was to produce content. And lots of it. However, on further inspection it turns out we might have been focusing on the wrong metrics. So whether you’re a B2C marketer or B2B marketer like myself, you’re probably under a fair […]

6 Ways To Improve Your Twitter Strategy

If you’re looking to build a business, organization, or even an individual brand, Twitter can be a great tool to utilize. Twitter can help increase brand awareness, drive web traffic, enhance brand reputation, foster relationships, and establish expertise — if done correctly. Too often Twitter accounts are launched with the best intentions, but quickly lose steam or […]

How to Navigate the Sale with Ease

Your best sales guide is your very own set of values, priorities and unique way of conducting business. These transform into your business development plan. Remaining true to your plan will allow for your personal brand to shine brightly. Treat negotiation as a friendly conversation with the purpose of seeking to find a happy ending […]

Should You Use SEO or PPC Marketing?

image credit: pexels In Ultimate Guide to Local Business Marketing, Google AdWords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local marketing campaign. In this edited excerpt, Perry and Zamir explain the difference between SEO and PPC and why one is head’s above the other when […]

How To Start A Successful Content Marketing Campaign From Scratch

This post originally appeared on Single Grain, a growth marketing agency focused on scaling customer acquisition. 90% of B2C and 93% of B2B marketers use content marketing. With numbers like these, it’s hard to imagine what the 10 and 7% are waiting for. Then again, while these numbers indicate the prevalence of content marketing as a practice, they […]

Why and When to Review Your Marketing Plan

image credit: aspen photo | shutterstock.com Join us in a city near you at Entrepreneur’s Accelerate Your Business event series kicking off Feb 23. View cities and dates » In The Marketing Plan Handbook, author Robert W. Bly explains how you can develop big-picture marketing plans for pennies on the dollar with his 12-step marketing […]

How to Write Conversationally: 7 Tips to Engage and Delight Your Audience

How often do you shrug your shoulders and press delete after reading a marketing email? Many marketing messages make us cringe. They don’t sound like a human being wrote them. They don’t engage. They lack personality and feel cold-hearted. It’s not surprising… How to Write Conversationally: 7 Tips to Engage and Delight Your Audience

Creative Trends 2016: Visual & Design Trends From Around The World

Do you like to keep on top of the latest creative trends? Want to know the types of images and creative material people are using across the world? For those who haven’t heard of them before, Shutterstock are one the largest stock image databases out there – and they have just released their annual report […]

4 Brands Using Color For Eye-Popping Facebook Ads

When it comes to crafting ads for Facebook, sometimes color speaks louder than words. Color is one of the first things that audiences notice as they scroll through their Facebook newsfeeds, so advertisers who can skillfully use color in their ads will attract more views, clicks and conversions. On Facebook (and on Instagram) using the right […]

The 16 Best Digital Marketing Conferences of 2016

A couple of weeks ago, I heard a barber say you’re only as good as your last haircut. In marketing, this couldn’t be more accurate — using last year’s tactics just won’t cut it. Surely, you’re staying up to date on the latest marketing trends with blog posts, AMAs and webinars. But sometimes, in order […]

Social Media Images Part 2: Creating Brand Recognition & Learning From Inspiring Brand Examples

Each day customers are becoming increasingly self-directed, and are using search engines, content assets and social media to help guide purchasing decisions. Need proof? The average person now spends approximately 8 hours each day consuming some sort of media. There is an enormous amount of opportunity for brands today to incorporate strong visuals as part […]

Digital Marketing Lessons to Learn from Madonna’s Foibles

When it comes to branding and digital marketing, few have as recognizable a brand as Madonna. She’s been entertaining audiences for 30+ years, and has reinvented herself again and again. Still, recently, she’s made some daring career moves that have been criticized. Is she succeeding at creating a buzz around her, or is her relevancy […]

5 Sales Management Tools that Will Boost Your Profits

The world of online businesses is bigger than ever, and online marketers will have to leverage everything they can to remain competitive. Being reactive and adaptive have always been the secret ingredients needed to survive in a brutal competition. Every once in a while, a new online marketing or sales trend arises, which can give […]

5 Ways You Can Use Emotion To Increase Conversions

For a long time, it was believed that people make decisions rationally, while the importance of emotions was not recognised. Nowadays, we understand that people tend to make decisions based mostly on their emotions and positive and negative affect. Image credit: pixabay Emotions have a stronger impact on what we do, what we prefer and […]

195+ Perfectly Optimized Design Templates for Email, Social Media & More [Free Templates]

We all know visual marketing works. Visual content is 40X more likely to get shared on social media than other types of content. Not to mention, infographics are Liked or shared on social media 3X more than any other type of content.  The problem is, it can be hard to actually create these visuals — especially when […]

Make Content Marketing Effective: Choose the Right KPIs

I’m worried about the future of Content Marketing. According to the 2016 Content Marketing Benchmark Study, only 30% of surveyed marketers consider their programs effective, down from 38% the year prior. Organizations are spending more of their marketing budgets on content marketing but aren’t proving its value. While some may claim technical inefficiencies or lack […]

The Nonprofit’s Guide to Email Nurturing for Membership Retention

Many nonprofits fall victim to a common marketing trap: they pour efforts into acquisition, while ignoring the leaky bucket on the other side—the fact that existing members are churning out almost as fast as they’re entering the funnel. What gives? There are many factors at play here. For one, digital audiences have short attention spans […]

What’s the Key to Great Customer Service?

What is the most important element of an excellent customer service experience? It’s all about speed, according to a recent report from Verint. The report was based on data from a survey conducted in July and August 2015 of 18,038 consumers in Australia, France, Germany, the Netherlands, New Zealand, Poland, South Africa, the United Kingdom, […]

How to Write Effective Emails that People Actually Read

The average person receives 100 to 150 emails a day. You can imagine that this means many emails are deleted before they are even opened and most emails get little attention. I previously wrote about determining whether an email is the best tool for delivering your message. Once you determine that email is the communication […]

Your Six-Step Road Map to Rebranding [Infographic]

Thinking about rebranding? The following six steps can help you launch a successful rebranding effort. First, “examine your direct and indirect competitors to mine good ideas and identify potential points of difference,” recommends Wheelhouse Advisors in the infographic. Another step is to “understand how much marketshare you have and set future objectives,” states Wheelhouse Advisors. […]

The 10 Worst Social Media Marketing Decisions And What To Do Instead

Have you seen any social media users make a mistake? Of course you have because we all do. Unfortunately, some of these mistakes can be quite damaging to your image, especially when they are easily avoidable. This list of 10 bad social media marketing decisions is meant to prepare you for them. It’ll help you […]

Eight best social campaigns & stories from January 2016

Clearly social media managers across the country were struggling to recoup their motivation after Christmas, because much of this post is people faceplanting bread or walking through puddles.  But we do have some pretty impressive campaigns to show you from the likes ofWaterAid and Land Rover, along with some of the most exciting social news […]

Four Ways People Think and How to Convince Them to Buy

You may have already heard this golden rule in sales: People don’t buy from people they don’t trust. But for salespeople, it’s easy to turn on autopilot and walk the buyer through the usual questions to hopefully close the deal. Too often, though, that approach doesn’t work. Instead, you need to find out what each […]

Why email is the king of one-to-one marketing

Marketers in the West are currently fascinated by WeChat’s success in the East. I think part of the fascination is that something other than email is being used for one-to-one marketing and communication. Companies are interacting with consumers in all sorts of inventive ways through this ubiquitous messaging app. It got me thinking about one-to-one […]

20 Best Competitor Research Tools

Continuous development plays a crucial role in the success of any online business. The key to continuous development is getting ahead in the learning curve: learning about past performance by using analytics, learning about the future by monitoring trends in the data, and learning about the present by exploring the competitive landscape. You should understand […]

The Remarketing Grid: The Science of Ad Retargeting Audience Segmentation

My “Remarketing Grid”, which I first shared at the Traffic and Conversion Summit in Sydney in July 2015, is a tool to help you visualize how your remarketing works. It applies to Facebook, AdWords or any other platform and will help you picture the different audiences that you need to target. To really get a […]

10 Types of Blog Posts Proven to Drive Sales

Use it correctly, and a blog can be an excellent source of both traffic and links. However, while I’d never discourage you from creating the sort of content that can boost your traffic and potentially bring in links that will help you to climb further up the search engine’s rankings, on their own, traffic and/or […]

How to Find Website Optimization Opportunities 008153

Since joining HubSpot I’ve been shifting some of my focus more heavily towards conversion optimization. I’ve had a wealth of data to play with and have been able to work with some seriously intelligent people. One of the challenges with any kind of website optimization project, be it search engine optimization, conversion optimization or UX […]

How To Get Featured on Large Publications (Without Guest Posting)

How to republish content on larger publications for traffic, subscribers and backlinks – without having to guest post. UPDATE: This guide was published at the perfect time. I hadn’t republished an article for months, but three days after this guide was published, and article I’d submitted for republishing to Elite Daily months ago went live, […]

How Google Search Works In 2016: Your First To SEO Success

Do you understand how Google processes your search queries? Or how they deliver relevant and helpful results in such a short space of time? Understanding how Google works can go a long way towards understanding the processes and timescales involved in SEO. A complex range of algorithms, filters and results interfaces stand between you and […]

What Is a Content Marketer?

Long ago, copywriting legend John Carlton told me that the best copywriters didn’t just master their own discipline; they also mastered related disciplines — like marketing, SEO, and negotiations. This is true for content marketers, as well. A content marketer is a master of many disciplines. But what exactly does that mean? What sort of […]

3 Fantastic Ways Small Businesses Can Save Cash on Marketing Materials

Need Some Creative Ways To Cut Down on Printing Cost? Think back to when you first started thinking about starting a business; wasn’t there so much to do? Putting together a business plan, and a marketing plan, aren’t small tasks. Raising capital, or as many do it; beg, borrow and ‘steal’ money from retirement savings […]

10 Local Link Building Tips for 2016

Building links for local businesses often requires a different strategy from traditional link building. Columnist Greg Gifford offers actionable tips that you can put to use right now. The conference season has kicked in already, and I’ve been overwhelmed with how many businesses have been asking for more local link building tips. I wrote a […]

Experiential Marketing: 6 Tips On How To Do It Right

Do you remember those times when experiential marketing just made your day cooler? I am talking about the time when Heineken decided to do the most amazing thing ever by daring the JFK travelers to go to a destination that shows up on the roulette or when Adidas decided to make Derrick Rose challenge the customers […]

Top 4 Challenges In Marketing For Startups And How To Overcome Them

Founding a startup is a lot like jumping off a cliff and building an airplane on the way down. It takes equal parts enthusiasm, balls and whole lot of faith that you’ll survive to tell the tale. You’ve got your idea in place and you’ve even written out a business plan that you’ll never use, […]

6 Steps to Create a Bare Bones and Profitable Social Media Plan

You can’t achieve success in any area of marketing without taking action. But it’s possible to take action too quickly. You want to take action only after you have a solid initial plan to act on; otherwise, you’ll end up doing things that don’t produce any results and only waste your time. When I see how […]

How Internet of Things Will Change Digital Marketing

Internet of things pretty much dominated the digital space during last year and has now left everyone waiting to see its significant results across our homes, workplaces, streets as well as across the digital marketing platforms. The Internet of Things technology brings with it the power to change everything physical around us and people have […]

How to Use Influencer Marketing to Boost Your Traffic and Conversions

The influence of social media is present in nearly every aspect of your lives… Especially when it comes to business, where it is arguably changing the game each day. In the past, companies could use their influence to convert potential consumers through paid ads or some other marketing strategy. Social networks have changed all of […]

Social Media Usage 2016: What Sites Are Worth The Effort This Year?

What social media sites do you plan to use this year? Want to know if there are better options for you out there? Of course, having the most active users won’t necessarily mean it’s the best place for you to grow your business. Take Facebook for example, it’s clearly the most widely used network out […]

Four Practical Segmentation Tips for B2B Marketers

Congratulations! You have invested in a customer relationship management (CRM) and a marketing automation platform (MAP). You are capturing leads and running campaigns. Ready for more? Your next mission, if you choose to accept it, is segmentation. In this article we’ll explore four ways segmentation can improve demand generation, along with four practical tips on […]

5 Must-Haves from Your Inbound Marketing Consultant

Hiring an inbound marketing consultant for a long-term relationship is a significant investment. To feel comfortable in outsourcing this area of your business, it is important to know that what you gain in expertise, efficiency and results is worth your money. The following are five things that you should expect from an inbound marketing consultant […]

10 branding & Marketing Trends You Should Take Advantage Of In 2016

How has 2016 gone for you so far? Are website traffic and sales enquiries on the up? If not, there is still plenty of time to create and execute a winning 2016 marketing strategy. In this infographic Facebook video is the top tip for businesses, and video marketing as a whole has been a regular […]

7 Tips for a Social Media Marketing Strategy

This blog provides seven tips that are essential for your 2016 Social Media Marketing Strategy creation. With 2016 under way, one thing is clear: social media is now a vital marketing channel for businesses of all sizes. The common question a few years ago, “why should our business use social media?”, is now being replaced […]

Top 5 B2B Sales And Marketing Trends In 2016 [Infographic]

The new year rings in an opportunity for many organizations to foresee any upcoming trends. Especially in sales and marketing teams, they need to stay ahead of the curve to keep up in the competitive B2B landscape. So what are the top trends businesses should be aware of? Check out this infographic by Sales for […]

Eye-Tracking Study: How Consumers View Display Ads

Do consumers actually notice online display ads served on Web pages? Which format of ads do people look at and engage with the most? To find out, Meditative conducted an eye-tracking studyof 39 participants of mixed ages who were assigned certain search tasks. Digital display ads were shown in the leaderboard (728×90), skyscraper (300×600) and […]

Winning Through Niche Content Marketing

Content marketing is an important element of being a social business and is closely related to the rise in popularity of social media. It’s through curating and creating relevant and engaging content that brands can leverage the full potential of social media. However, as more brands get on board with content marketing and the amount […]

From Zero to Content Marketing Plan In 6 Weeks

Last week, my colleague Mike Sweeney gave you some insider planning tips from his work on 13 content marketing plans last year. His last word of advice? Get crackin’. So, have you done anything since last week? Are you paralyzed by fear? Just don’t know where to start? Think it’s too late? Fear and paralysis […]

11 Major Reasons Why Your Emails Could Land In The SPAM Box

And how to make sure they don’t Imagine if Da Vinci finished painting the Mona Lisa and then…put it in his dark and dreary basement. Cobwebs aside, that’s kinda like what happens when your email lands in the SPAM box. All your hard work building your opt-in email list and designing the perfect email, gone. […]

Five Ways to Use Exit-Intent Technology to Your Advantage

No doubts, a use of innovative marketing tools has a major influence on sales growing in every business. In e-commerce, one of the most effective instruments is the Exit-Intent technology, an advanced system of pop-ups and overlays that allow retailers to re-engage with visitors who would otherwise leave a site. Today Christopher Walsh fromMaxTraffic, a leading tech startup, is […]

Free Twitter Monitoring Tools: How to Monitor Your Brand

When it comes to marketing, I am always trying to find ways to sift through all the “noise” online and alternative ways to generate leads, specifically on Twitter. Twitter has worked very well for me in the past and continues to do so. I have made great connections on Twitter, generated actual signups and affiliate […]

21 Ways to Improve Your Customer Referral Program

It’s a simple fact – Referrals create successful companies. Whether it’s a tech enterprise or an accounting practice; referrals have always been an important source of new customers. The returns generated by referral marketing have been established in notable studies by Wharton, HBR, Forrester and Nielsen. Highlights of the reports show that the use of […]

Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence

For companies of all sizes, sharing knowledge between departments is a challenge. Information that could be of use to multiple departments – from Marketing and Customer Support to PR and Risk – can easily get stuck, preventing businesses from performing at full capacity.  Social data is particularly susceptible to getting stuck in “siloes” due to […]