3 Content Creation Strategies That Help Ratchet Up Traffic

Did you know 90% of the information your brain receives is visual? Or that blog posts with images tend to get 94% more views? Using images isn’t the only strategy you can employ to get more traffic. Increasing your word count can help too. Blog posts that contain 3,000 to 10,000 words, on average, get […]

297 Flabby Words and Phrases That Rob Your Writing of All Its Power

Aug 28, 2014

You’re not stupid.297 Flabby Words and Phrases That Rob Your Writing of All Its Power

You know what writing is truly about.

It’s a never-ending battle for your reader’s attention.

Every sentence is a link in a taut chain that connects your headline to your conclusion.

And you are just one weak sentence away from losing your reader forever.

So you take your craft quite seriously.

You ignore all but your best ideas.

You work on each piece of writing for exactly as long as necessary to get it right.

And you edit until your words are crisp and clear.

But what if that isn’t enough?

What if weaknesses remain that are almost impossible to spot?

The Anatomy of an Optimized Blog Post [Infographic]

August 27, 2014


Congrats! You’ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. You even got a designer to make your blog layout look fabulous! Now comes the time you’ve been waiting for: Finally whipping up that first blog post and publishing it for the world to see.

… But don’t click “publish” just yet! When you’re in a hurry to get started with your blog, it can be tempting to overlook some of the key elements that’ll help make it successful. But after investing all that time to get your blog up and running, you’ll want to be sure you’re getting the most out of each post.

So, what does an optimized blog post look like? Below, you’ll find a graphic showing elements of a successful blog post, followed by a checklist you can reference any time you write. Next time you’re about to publish a blog post, take a look at this image and make sure you’ve included each of the elements in your own post. (Truthfully, if you’re using the right marketing software, some of these will already be taken care of — so you won’t have to worry about them when publish time comes rolling around.)

So if you want to make the most of every blog post you publish, keep on reading….

Want To Get Your Content Read…And Remembered? Read This First…

26 June 2013

Ever been to an all-you-can-eat buffet that had one of those flowing, towering chocolate fountains? Remember how it got your attention? How it kicked your sweet tooth into high gear and made you crave its sweet, creamy “chocolatey goodness”?

If you’re like me you could barely make it through the main course because you were giddily anticipating how delicious that rich, sweet chocolate was going to taste on whatever you decided to pour it.

How does this tasty image apply to copywriting and content marketing? I’m glad you asked, because there is a very important lesson to be learned from the metaphor of the chocolate fountain. Keep reading to find out more…

It’s shocking but true. A lot of marketing content and copy rarely gets read. Much of it leaves a weak impression and is soon forgotten. Is this happening to your content? If so, what can you do about it? What steps can you take starting today to help ensure your content gets read more often and has a greater impact on your audience? This article will answer these questions for you.

In today’s world, we are bombarded with marketing messages – perhaps as many as 5,000 or more per day. Content marketing is often touted as an antidote to this onslaught of advertising, but we (especially in the B2B world) are bombarded with content too.

Your prospects are overwhelmed with information. They’re not suffering from “too little to read”. Much of the content they encounter fails to grab and keep their attention because of this onslaught, and because so much of it is poorly written.

Let’s discuss some steps you can take to help ensure your content gets noticed and read more often, gets remembered and maybe even gets shared!

The 7 Key Parts of an Effective Direct Mail Sales Piece

AUGUST 26, 2014

In his book The Direct Mail Solution, direct marketing expert and entrepreneur Craig Simpson provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author outlines the seven critical parts you should include in every direct mail sales piece.

If you were building a model airplane, it wouldn’t be any good to make most of it great but to leave off the left wing or connect the rudder upside-down. You would completely undo all your good work by being sloppy in even one area. If the airplane is going to be worth anything at all, every part of it has to be perfect.

It’s the same with your direct mail sales piece — you want to get the absolute most out of every one of its parts, and you don’t want to skimp on anything. The success of your business is riding on your sales piece doing its job. That means you have to give each section the attention it deserves.

Every sales piece has exactly the same elements, no matter how long it is. Whether your sales piece is a postcard, a two-page letter or a 36-page booklet, it will have all or most of the following parts. Make sure you give attention to each one that you include…

How to Get People to Read Your Entire Blog Post

August 26, 2014

Once upon a time, you wrote an article. It was a good one. It took you four and a half hours, required a ton of research, and maybe cost you a very late night.

After you wrote the article, proofread it, edited it, added images, and published it, you felt good about yourself. Clicking the “publish” button gave you a huge sense of satisfaction.

Then, you sat back to wait for the accolades, the reads, the shares, the engagement, the fame.

Let me interrupt this fairy tale with a cold, hard fact. Most of the people that see your article won’t read the whole thing. All that awesome content you wrote? Yeah, a lot of people aren’t even going to read past the headline, fewer still are going to scroll below the fold, and a precious remnant will go through the pain of making it all the way to the end.

How do you feel now?…

These Landing Page Copywriting “Best Practices” Turned Out to Be Conversion Fails

August 26th, 2014
Don’t be a fail whale – test landing page “best practices.” Image by Bjarne P Tveskov via Flickr.

PSST! Joanna Wiebe will be speaking at our first ever Call to Action Conference on September 12 in Vancouver. Check it out!

Why split test your landing pages?

Because you never know what impact a copy or design change might have on your business.

Why should you report on your test results?

Because sharing our successes and failures can help inform future optimization efforts. Test data can sometimes tell interesting stories worthy of addition to the canon of landing page “best practices.”

But if the growing body of A/B testing case studies can teach us anything, it’s that there’s no such thing as a “best practice” and that you’d be wise not to base your new landing page on what worked for someone else.

Disagree? Agree enthusiastically? Then you’ll definitely want to check out these three examples of landing page copywriting “best practice” fails…

Pinterest: 10 Powerhouse Tips and Tricks for Business Users

February 19, 2012 by Kim Garst

Pinterest is the latest social media darling and with good reason! In Shareaholic’s January Referral Traffic Report, Pinterest was found to be a BETTER traffic referrer than YouTube, Reddit, LinkedIn, MySpace or Googe+ combined for many large retailers who have a Pinterest presence.

Pinterest is a virtual pinboard just like the corkboards we had in our rooms as kids and you may still have in your home or office. I have an old one with all my children’s art work from over the years on it. Pinterst has taken this same concept and create a social networking site that allows users to create photo collections online – like an online scrapbook. It is primarily a photo sharing website where the members are allowed to create albums pertaining to a theme or pattern. The interesting part it that it is taking the social media world by storm…

5 Tips for a B2B Customer Centricity Strategy Using Digital Marketing

August 22nd 2014

If you think a customer centricity strategy is primarily for B2C businesses, think again. Customer Centricity is defined as creating a positive experience for the customer during the sales process. It is important to note that this includes pre-sales, point of sale and post-sale.

Recent reports have demonstrated that B2B companies which apply a customer relationship management strategy reported 31% more revenue growth. Another report highlighted between customer-centric marketing and lead generation, arguing that learning from customers can increase lead quality by 130% and boost return on marketing by 30%.

Therefore, B2B marketers need to work to build a brand that focuses on defining and/or creating customer demand, responding to that demand and then ensuring the customer remains loyal. While the relationship salespeople have with their customers is crucial in a customer centric strategy, the marketer plays a crucial role in defining that relationship, and digital marketing tools can be a great way to connect the sales and marketing team to the customer.

Here are 5 tips for implementing a customer centricity strategy via digital marketing…