With nanosecond attention spans and so much BS/conjecture out there telling the masses how to write headlines, it’s refreshing to have some data-driven clarity to what REALLY works.

Read more: http://blog.bufferapp.com/a-scientific-guide-to-writing-great-headlines-on-twitter-facebook-and-your-blog

Provocative read. Guaranteed to raise an eyebrow or two. Very useful.

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