3 ways small businesses can use video marketing

IMAGE: MASHABLE COMPOSITE/ CHRISTOPHER MINESES This article is part of SWOT Team, a new series on Mashable that features insights from leaders in marketing, brand-building and public relations. In an age of ubiquitous viral photos and videos, 2015 is the veritable heyday of self-promotion. Generation Y has become so adept at personal marketing — managing […]

FoMO: Why Fear of Missing Out Could Hurt Your Social Media Efforts

Fear of Missing Out (FoMO) has been described as “the fear of regret, which may lead to a compulsive concern that one might miss an opportunity.” This fear can apply to missed social interaction, experiences, investments, new movies, apps, anything. Ultimately FoMO is fearing that we made the wrong decision on how to spend our […]

Technical SEO – It’s All About the Crawl

For about as long as I’ve been in SEO (12+ years), I’ve witnessed many, many people laying claim to “doing SEO”. From designers, to content marketers, to PPC folks, to PR folks, to social media folks. Everyone wants to be in the game. That’s all well and good…these folks do have their place. But, with […]

Your Daily SEO Fix

We at the Mozplex have noticed a recurring event. Somewhat regularly, one of our community members—sometimes even a Pro subscriber—will ask us if we know of any tools that’ll do a good job solving for a particular use case. They’ve got a need and are looking for a solution. That solution, it turns out, is […]

Should You Customize Your SEO Strategy for Specific Niches?

Don’t let anyone fool you. SEO is not rocket science. There is a general formula with four major components to SEO that all SEOs follow if they want to be successful with their campaign: content, links, on-page optimization, and social media. The big component that the success of your campaign hinges on is depth.  The appropriate depth of […]

14 Content Marketing Tools That Will Double Your Search Traffic

What’s the best content marketing tool out there? Chances are, it’s mentioned in this article – along with thirteen other tools that can double your blog’s search traffic when paired up with good stories and valuable content. Marketers are investing more into content marketing than ever before – but just like them, you want to […]

30+ SEO tools to make your life easier

With the help of some SEO experts, I’ve compiled a list of useful tools to help with on-site optimisation, link analysis and more.  While some of these tools are paid, the majority are free to use, or at least offer a limited service for free users. Thanks to Kevin Gibbons, Irish Wonder, Nick Chowdrey and Pete Handley […]

9 SEO secrets every business should know

The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong user experiences. It’s hard to imagine that just 10 years ago, SEO was a discipline governed by blackhat marketers whose sole objective was to increase rankings and […]

Which SEO Stats and Metrics Actually Matter?

With endless metrics to monitor, reporting the most meaningful is the key! As a business owner with a website, it’s often difficult to cut through the noise and extract value from traffic numbers and website data. And despite what some will tell you, most metrics are completely worthless when used in the wrong context. It’s […]

5 of the Most Controversial Ads in Recent History

The best commercials get people talking. For a company pouring money into a high-profile, expensive campaign (not to mention dropping millions for seconds of Super Bowl airtime), the worst case scenario is producing an ad so tame it immediately disappears off the public’s radar. These days, most content will offend someone, which begs the question: If […]

10 Quick Things You Can Do Today To Refresh Your Digital Marketing

Small, medium and large businesses all have one thing in common: they need marketing. I would even argue that marketing is one of the most important things for a business to invest in. Without it, you could be offering top-notch services, making life-changing leaps in healthcare, or inventing the next great product… and no one […]

11 Sure-Fire Ways to Get Millennials Reading Your Blog

Who are millennials and why should you care about them? Millennials were born between 1980 and the early 2000′s. They are heavy media consumers with multi-screen habits and a desire to connect on social media. In the US alone millennials have $1.3 trillion in annual buying power. So they are kind of important when you […]

Don’t Worry About Facebook Instant Articles: Here’s Why They’re Actually a Good Thing

Last week, Facebook made a big announcement: the release of their new Instant Articles feature. It allows publishers to create and distribute mixed-media articles in a self-contained Facebook “capsule,” while promising mobile app users a more visually interesting reading experience that loads significantly faster that articles have previously. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that […]

4 Spam-Free Recipes For Nurturing and Converting Leads

This morning I marked three emails as spam and unsubscribed from another two. Then I started to approve a lead nurturing program for our prospects that looked identical to the emails I had just marked as spam… “The definition of insanity is sending the same spam as other marketers and expecting different results.” – Albert […]

Email marketing critical to success, but users are selling themselves short (study)

Enterprise companies tackle mobile marketing automation slightly differently—and that’s why they’re on top. Register today for this free VB Insight webinar with AEG’s VP of Social and Marketing on May 28th. Email continues to be critical to business, and generates the highest return on investment of any marketing channel. There are dozens of email service providers […]

5 Steps To Better Online Marketing For Franchises

Columnist Will Scott explains that the trick to franchise or multi-location business online marketing is to avoid adopting different online approaches for each business location.   Just like a rock star commands an audience of fans, each business location must be able to command an online audience of customers. Take this nugget of wisdom from […]

33 Inspiring B2B digital marketing case studies

First, a few depressing facts: 86 percent of B2B companies say they are doing content marketing Just 38 percent say it is effective 21 perecnt are able to track a return on investment (ROI) (source: Content Marketing Institute) Benefits from marketing and attribution of results always seem harder for B2B companies than B2C. Maybe it’s […]

B2B Content Marketing Playbook: Tips to Prepare You for the Big Content Game

The 2015 B2B Marketing Report from Content Marketing Institute and MarketingProfs sheds a pretty bright light on the true state of B2B content marketing. While 86% of B2B marketers are using content marketing, only 8% rate their content marketing efforts as “very effective”. It’s not so different than teams participating in sports like football. Sure, everyone […]

How to Choose the Best Marketing Toolkit for Your Budget

Do you sometimes feel as though, in the past, marketing was based more on intuition? It seems like it must have been forever ago but it actually never happened. Marketing has always relied on data. And recently that relationship has only grown stronger… How to Choose the Best Marketing Toolkit for Your Budget

Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support

Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch a PPC initiative.   There are significant obstacles that could impede your online marketing success when working with a client — and they’re not always related […]

Do You Really Need a Blog?

The great thing about blogging is that it doesn’t take very much time. Writing – aka typing – is pretty easy; brains are an endless well of engaging, useful, informative content, and all those thoughts flood so easily and consistently onto the keyboard that bloggers frequently find themselves desperately wishing for a good old fashioned […]

22 Industries That Are Cashing in on Mobile Marketing (Infographic)

Image credit: Picjumbo Let’s talk about refrigerator magnets. I’m in the kitchen considering my sad spread of questionable leftovers when I notice the phone number for Thai delivery on the freezer door right before me. Done. Now let’s talk about bookmarks. Like many, I get my news online, and once I found a couple sites […]

8 Experts Share Their Favorite Strategies for Facebook Ads

When 2015 started, there were two predictions swirling around in the social media world: this will be the year of native video and paid social media advertising. As I’m witnessing businesses get a better handle on both, so far I believe those predictions are accurate. Nevertheless, there’s still a major disconnect for many marketers and […]

The 5 Reasons Why Long-Form Content Needs to be in Your Marketing Strategy

Image credit: Sharon Drummond | Flickr From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy. Long-form content often gets shifted to the back burner due to the time, cost and collaboration requirements of building more than 800 words of truly engaging, relevant […]

Lorna Breault-Snyder: Education as a Content Marketing Strategy

Every Thursday, a Scripted writer will recap a session from Content Marketing World 2014 that will be published here on the CMWorld blog. Find out more about Scripted by visiting their website. Lorna Breault-Snyder, the Director of Customer Engagement at Schneider Electric, took the stage at Content Marketing World 2014 to discuss how educational content […]

Avoid these 7 deadly sins of digital marketing

IMAGE: CORBIS IKON IMAGES Having started my digital career back in the bubble years of the late 1990s, I have seen, and sometimes been involved in, some pretty serious work-related digital sinnery. As the saying goes “we live and learn,” and given the pace of digital change, we have to learn very quickly. However, here […]

INFLUENCER MARKETING: WHAT IT IS & 9 WAYS IT CAN IMPROVE YOUR BUSINESS

Have you heard of Influencer Marketing? Would you like to know how you can use it to build your business? An influencer is usually someone with a large social media community who holds a large amount of influence over their followers – so is in an ideal position to recommend and review products and services. […]

12 Step Guide to Creating a Solid Content Marketing Plan

A content marketing plan and you ensure that every piece of content has a reason for existing as it helps ensure your content works towards accomplishing your goals. You want to first of all attract your audience to you and then you want to improve your audiences’ experiences by educating and informing them. Your content […]

The Serious Ground Rules Of Playing With Your Brand

At last year’s Grammy Awards, singer Pharrell Williams wore such an outlandish hat—a cross between Smokey the Bear’s forest-brown lid and The Sorting Hat at Gryffindor—that it quickly received its own Twitter account. Then some marketing genius at Arby’s, whose corporate logo is a hat of similar design, hit it out of the ballpark. The […]

16 Little-Known Google Calendar Features That’ll Make You More Productive

Some things you think will be simple actually end up getting really complex. Like those DIY fro-yo places. You walk in thinking you’ll just get a scoop of a single flavor and a spoonful of your favorite topping … but you always walk out with a full bowl and at least three toppings — because how could you […]

5 Ways Your Content Marketing Needs To Grow Up

Content marketing has been mainstream for a couple years now, and mistakes that were commonly made in its infancy are no longer justifiable. Most businesses can’t afford to continually create new content just for the sake of creating content; a mature content strategy will ensure that content is being used effectively as a way to […]

13 Unexpectedly Great Marketing Tactics

If you want to reach an audience, ads are out and content marketing is in. Consumers crave useful, shareable content and will click away from straight ads. So how can you best capitalize on this content marketing trend? A panel of founders from YEC share their best, unexpected content marketing strategies below… 13 Unexpectedly Great […]

Form Length Isn’t Everything: 3 Other Ways to Optimize Your Forms for Conversions

What’s the best length for landing page forms? Would a shorter form increase submissions while retaining quality, or are longer forms better? These exact questions have been at the center of a hotly contested debate that’s been raging on since 2009. In fact, the popular website WhichTestWon that catalogs A/B tests, has 40+ tests on forms alone. Because forms […]

Competing With Content Marketing: 7 Steps to Success [Infographic]

Today, succeeding in inbound marketing means putting content at the heart of your communications strategy. This is no secret, of course. Content marketing is now a well-established technique and the space has become pretty competitive. So, the question is, how do you invest wisely in content marketing to improve your capabilities so that you can compete and […]

10 TIPS FOR A MORE EFFECTIVE BUSINESS WEBSITE

How effective is your business website? Would you like it to generate more sales and enquiries? We’re always on the lookout for website hints and tips to share with you guys and when we came across this old article from WDL we knew we had to share it. It contains 16 tips for improving your […]

8 AWESOME TYPES OF TWEETS THAT GUARANTEE MORE ENGAGEMENT WITH YOUR FOLLOWERS

Are you using Twitter as a platform to market your business? Are you looking to generate more engagement with your followers? Take a look at this infographic from The Media Octopus which gives you 8 types of tweets which will encourage lots of interaction and turn you into a Twitter Rockstar… 8 Awesome Types of […]

17 IFTTT Recipes to Help Every Content Marketer Work Better

I’m slightly ashamed to admit I’m a little late to the IFTTT party. I first heard about the web-based tool not long after its 2011 debut, but it’s only been in the past couple of weeks that I was reintroduced to it and have been blown away. I’m guessing I’m not the only newbie to IFTTT […]

Are QR Codes Thriving or Dying?

It might be the greatest marketing debate of the 2010’s: are QR codes things of the past or the future? The question is more difficult to answer than one would imagine; on one hand, consumers consistently report low QR code use. On the other hand, marketers consistently rate QR codes as being effective. Who are […]

How to Adapt your Content Marketing to the Rise of Big Content

“According to Gartner surveys, content is the most important thing marketers can do and yet they’re unequipped to take it on from a skills and sourcing level.” Source: www.gartner.com Last week, Gartner released the results of their study around the 5 top emerging trends in digital marketing, and one of the big 5 is around […]

5 Ways to Attract More Leads Through Your Website

The business owner is happy when the phone rings with customers. Many entrepreneurs think that having a website, running a PPC or SEO campaign and displaying a contact form are enough to generate leads. Alas, that will fail. The reason being the incorrect understanding of customer behavior. This post will help you uncover the psychologies […]

Marvel vs. DC: Who’s Winning on Social Media?

The Marvel Comics vs. DC Comics rivalry is almost as old as the comic medium itself. But now that we’ve entered the era of blockbuster superhero movies making billions of dollars in the networked world of 21st century social media, there is quite a lot at stake in the social strategies of these ostensible comic […]

How to Create an Authentic Brand Story that Actually Improves Trust

Storytelling is all the rage. More and more brands are comprehending the power of stories to transform their presence and identity. Iconic brands such as Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their […]

3 Content Marketing Mistakes You’re Probably Making but Shouldn’t

Content marketing is in a good place at present. Reports from the Content Marketing Institute indicate that83 percent of B2B marketers have a content marketing strategy while 77 percent of B2C marketers have one in place. However, the key is to get your strategy “right”, as content marketing is a precious tactic and taking a […]

The Correct Way To Use Product Manuals To Improve Search Marketing

Since product support influences sales, OwnerIQ may have some data that search marketers should see. The company’s site, ManualsOnline, maintains manuals for 650,000 products from hundreds of top brands. Consumers who are looking for more information about a product, but can’t find that darn manual, can go there. The data provides insight into what consumers search […]

3 Reasons Why PR Firms Can No Longer Ignore Email Marketing

This is a guest post by Christopher Lester, VP of sales at Emma. This is not going to come as a shocker to most of you: The PR industry is changing. And I don’t mean changing as in “going digital.” I mean revolutionary, blurring-the-lines, redefining the industry change. As recently as 10 years ago, PR […]

Is SEO Dead? Long Live Social Search!

Let’s start with the basics of SEO.   A search engine ranks for content relevance with traits like comprehensiveness, freshness and ease of use. It then serves up content based on a digital algorithm that is tested and refined by user interaction. Often, however, basic search is only a crude indicator of intent.  It’s designed by […]

Negative Comments and Reviews Could Be Good for Your Business

Everyone’s got an opinion about something. But what do you do when the opinion is a negative one about your business? Getting negative feedback can be a deflating experience, especially if it’s on social media where everyone sees it. There are a couple of reasons negative comments could be alarming. Negative feedback tends to outnumber […]

Introducing The Definitive Guide To Mobile Marketing

Mobile devices have become an integral part of our lives. In fact, 44% of cellphone owners sleep with their phones next totheir beds so they won’t miss a thing. We’re willing to bet that this number is steadily increasing. Why? Because mobile devices are increasingly important to people, especially as device capabilities have expanded—replacing our calendars, phone […]

Nostalgia Marketing: What is it?

Lately, I’ve noticed a marketing trend that isn’t necessarily a new phenomena, but seems to be gaining some steam. As a person who was born and grew up in the ‘90s, I constantly reminisce about the glory days of my youth–when Surge was the greatest soda in the world and Nickelodeon still revolved around slime. […]

How to Create a Social Media Crisis Management Plan [Free Template]

Social media community managers and public relations professionals have to deal with little problems every single day. These could include nasty comments, unhappy customers, delivery issues, or a marketing faux pas — all problems that arise frequently and deserve reasonable and empathetic responses. There are times when they also have to deal with real crises, such as gun terror, natural […]

Truth Be Told: Transparent Marketing is Here to Stay

When you’re a marketer, the expectation of putting a positive spin on your messaging comes with the territory. For years, we’ve filtered data to only reflect successful results, or to ensure it supports the conclusion we want to promote. The problem with this approach is that audiences just don’t buy it as much as they […]

How to Avoid the Most Common Start-Up Marketing Mistakes

After working with start-ups founding teams for nearly a decade, the evidence is clear: You can have the best product or service in the world but if you don’t have a solid go-to-market plan, your business will fail. As founder of your company, knowing when and how to invest in marketing your business may just […]

Your Brand’s Tone of Voice

5 Reasons Why You Should Care About It   Watch your tone! There’s a reason why this is uttered during an escalated debate. Your tone provides a certain connection with the receiver. This connection is something brands can leverage to build trust with consumers. Here are 5 reasons why you should care about your brand’s […]

Introducing Sidekick for Business and Other HubSpot Launches

Today at HubSpot, we’re celebrating our Partners. It’s our annual Partner Day event, where our Gold and Platinum Partner Community comes together to learn about HubSpot, agencies and all things inbound. It’s also one of the biggest product launch days of our year. We have exciting news to share about our new sales tool, Sidekick […]

How To Be a Good Client: 9 Tips From a Mad Man

“Clients get the advertising they deserve.” – David Ogilvy Do you deserve good advertising? The obvious answer is yes. As a client of an advertising or marketing agency, you expect good work, and rightfully so. You would never agree to pay a company for services if you knew they would leave you less than satisfied. […]

The Power of Visual Storytelling in Content Marketing (Infographic)

How can visual storytelling help market a business? In this day and age, content marketing through visual storytelling has become a powerful tool to engage consumers. No longer is it needed for a large dedicated design team to serve up quality dose of visual contents, as even a small marketing staff can easily capture photos […]

Beware Digital Messiahs With Marketing Secret Sauce

Google the words “marketing secrets” and you’ll quickly find that most “secrets” are well known, and trumpeted from the blogosphere to the point of being platitudes. That doesn’t stop serious-looking experts from asking you to lean in closer, look into the magician’s eyes, and listen to the wisdom that they have personally discovered. Among esoteric […]

EMAIL MARKETING: 39 WAYS TO INCREASE YOUR OPEN RATES

Is your email marketing strategy suffering from poor open rates? Want some tips to get more people seeing what you have to offer? It goes without saying that any email marketing strategy is destined to fail without enough people opening your emails. If nobody reads what you have to say they won’t know about your […]

Content Marketing’s New Frontier Has Arrived

2015 marks a new golden age of content marketing that emphasizes science, substance, story, speed, and simplicity. To remain competitive in such an environment, marketing departments need to better leverage their thought leader’s most accessible skill, talking. This means launching or doubling down on podcasting as a viable content distribution channel. In fact, with 66% […]

Top 7 Powerful SEO Helpers to Improve Your Marketing Strategies

When you first try SEO, you can feel daunted. Where should you go to get the necessary information? What tools should you use to improve your marketing strategies? What experts should you listen to? When it comes to online marketing, search engine optimization is the most mysterious question for you. It is one of the most […]

5 Quirks of the Human Brain Every Marketer Should Understand

The human mind is an amazing instrument, but it certainly has its quirks and flaws. The technical term for these flaws? Cognitive biases, which means irrational thought patterns — trade-offs of the human brain that worked well for us as cavemen, but don’t always work in our favor today. These brain quirks can seriously limit […]

The Seven Deadly Sins of Digital Marketing

Marketers are still making basic faux pas when it comes to a digital strategy. Having started my digital career back in the bubble years of the late 1990s, I have seen, and sometimes been involved in, some pretty serious work-related digital sinnery. As the saying goes “we live and learn”, and given the pace of […]

How to Start a Business Blog: Seven Essentials for Success

Are you interested in starting a blog for your business? Want to know how to set it up to get the best results? There are lots of design and functionality options to consider when setting up your business blog. However, only a few make a vital difference in your blog’s success. In this article you’ll […]

SEO in 2015 – new methods in optimizing content

Sean Jackson of Copyblogger recently said, “SEO is dead.” He continued, “not the practice, but the term.” Jackson felt, rightly so, that in recent years SEO had come to stand for the spammy, often unethical practices ofsneaky “black-hat” SEO practitioners. As Google has cracked down on these practices and as consumers have moved to other […]

Announcing the Web Developer’s SEO Cheat Sheet 3.0

Today we’re excited to make freely available the new Web Developer’s SEO Cheat Sheet 3.0. Ever since the indelible Danny Dover created the original version in 2008, the SEO Cheat Sheet has been downloaded tens of thousands of times by developers and marketers alike. Countless beginner and advanced SEOs have printed it out, laminated it, […]

8 Social Media Marketing Mistakes to Avoid (Infographic)

Any effective digital marketing strategy involves an integral component that is social media. Startup or not, it is one of the best digital platforms for propelling businesses forward rapidly, provided that social media marketing is done right. For newcomers to the digital marketing industry, making a good first impression on social media is extra critical […]

Everything Marketers Want To Know About Social Media Marketing But Are Too Afraid To Ask

Contributor Sahil Jain shares the top questions asked by marketers at a recent social media event, along with the expert panelists’ answers.   More often than not, marketers and the companies they work for have limited resources. Unless you have an infinite amount of time or money, driving success on every single social channel is simply […]

Growth Hacking Your Small Business Or Startup

When you’re building a business from your parent’s garage and eating ramen noodles every night, the prospect of spending big bucks on marketing can make launching a successful startup feel completely out of reach. How can you compete with existing companies who have millions of dollars in ad buys? The answer for many startups and […]

This Week in Content Marketing: The Future of Content Marketing 2025

PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunesand Stitcher. In this Mother’s Day episode ofThis Old Marketing, Robert and I discuss what advertising will look like in 2025 and what rolecontent marketing will play in it. We take a closer look at a large but disjointed collection […]

How To Create A Thought Leadership Strategy That Supports True Innovation

Thought leadership is a common approach for companies wanting to establish credibility within their industry and stand apart from the crowd — and for good reason. It’s true that thought leaders tend to be the most successful professionals in their fields, and because of this, have more influence over their audience. The problem is that […]

How Coggles uses content marketing for ecommerce

I’ve recently been looking at how ecommerce sites are using content, and Coggles is one that we picked out as as example.  I’ve been talking to Clare Potts, Head of Search, Social and PR,  Prestige Luxury at The Hut Group, which looks after Coggles. Clare talked about the brand’s content strategy, the part that SEO […]

Sick of Dealing With a Messy Office? 10 Free Posters & Badges to Help You Fight Back

Whoever said “cleanliness is next to godliness” hasn’t spent much time in office kitchens lately. Regardless of whether you work at a Fortune 500 company, a small startup, or a mid-sized financial services firm, communal office kitchens have a funny way of attracting messes, spills, and close encounters of the liquid kind at every turn… Sick of Dealing […]

Big Brand Theory: Nissan Uses Social to Build Brand Authenticity

Nissan is one of the biggest automotive makers in the world. With more than 160,000 employees and an operating revenue in the vicinity of $4.2 billion, the Japanese multinational is truly a global brand – more than 5.3 million Nissan vehicles were sold in the past year. In line with the brand’s popularity, Nissan generates a significant […]

Content Marketing Means Much More to SEO Than Link Building

In this episode of Search & Deploy, host Loren Baker discusses the importance of SEO in content marketing and how content marketing’s true potential is only unlocked when various digital marketing stakeholders combine forces to build the best content out there. The discussion continues into the importance of content marketing with regard to link building […]

Will Millennials Kill Email Marketing?

The biggest myth around about Millennials is that they don’t use email. Fact is, the average young person checks email more often than most older people. But that doesn’t mean Millennials are reading your email. Rather, there’s a good chance that your email is getting deleted unread, prompting an unsubscribe, or worst of all, marked […]

Influencer Marketing Is Not Programmatic – And That’s Just Fine

Entertainment marketers have been savvy adopters of influencer marketing to build buzz, drive tune-in, and entice consumers to make a pre-release purchase. There are many factors that have led marketers to embrace influencer marketing, but the one I think is primary is creativity. Influencer marketing, at its very essence, is about going “outside the box” and creatively […]

What Is Content Marketing? An Explanation in 5 Images [INFOGRAPHICS]

Businesses and organizations across the globe are using content to build awareness, generate leads and delight customers. And with so much hype and growing budget centered around content marketing, it’s important to have a clear grasp on exactly what content marketing is. So, whether you’re a business owner who’s looking to gain a better understanding of […]

Facebook Instant Articles: What It Means for Your Content Marketing

Facebook unveiled Instant Articles last week, a feature that enables publishers to create fast, interactive articles on Facebook. Facebook Instant has two stated goals: Reduce the time it takes to load an article in the Facebook mobile app Create a more immersive reading experience within the mobile app The results so far are impressive. Check out […]

TEXT VS IMAGES: WHY VISUAL CONTENT MUST BE A PART OF YOUR MARKETING STRATEGY

What type of content are you sharing online? Are visual aids part of your strategy or are you boring the life out of people with plain and simple text? If you’ve followed this blog for a while you’ll know that pretty much every post contains an infographic, and for good reason. A staggering 90% of […]

How to Increase Your Content’s Shareability

Have you ever been stuck in a rut? When you’re just blogging away but see no increase in your traffic? It’s an extremely demoralizing experience, even if you have hundreds of thousands of visits. We should know—in the first 60 days of launching Design School (Canva’s blog where you can learn how to design well), we […]

Marketing’s secret sauce

Tools are kind of like recipes — they provide you with what you need to get the job done. And like a good recipe, they need to be shared! There’s value in transparency We believe that if every startup shared which tools they used, it would broaden everyone’s knowledge, and result in all of us […]

5 Ways Entrepreneurs Can Use Emotional Intelligence for Marketing

Image credit: Shutterstock Have you ever left your car for 15 minutes only to get back into the driver’s seat and notice an annoying flyer shoved under your window wiper? Like most of us, you probably pull it out, crumple it up and curse the litter-inducing ad ninjas who targeted you. Unfortunately, digital marketing is beginning […]

SEO BASICS: WHAT ARE GOOGLE ALGORITHMS AND WHY DO THEY MATTER?

When customers ask us about SEO and how to get their site higher on Google we often mention the term algorithm – and that usually generates a big fat WTF is that? An algorithm is basically the series of calculations Google uses to decide where your website should rank within its search results. There are […]

How You Define Marketing Will Define Your Marketing Success

Marketing is a process of enrollment, according to this expert. That is an important definition and can dictate the success of your company. Every so often, a discussion erupts through email that makes me really happy about my job. I have the privilege of working with, interviewing, and connecting with some really smart people. Recently, […]

4 Social Media Tools to Improve Your Social Media Marketing

Are you struggling with day-to-day social media marketing tasks? Are you looking for tools to speed up your social tasks? In this article, I’ll share four social media tools and tips to help community managers save time, show creativity and streamline community management for their companies… 4 Social Media Tools to Improve Your Social Media Marketing

Improve Ecommerce Conversion Rates with These 6 SEO Tips

Tackle these 6 SEO line items strategically and watch your conversion rates increase. IMAGE: Getty Images Has your ecommerce website’s conversion rate hovered at the same low number for weeks or months? Have you tried to increase that rate with no success? While there are dozens of different strategies you could implement–or any number of […]

How to Blog Consistently—Even While Running a Business

The biggest impediment to regular content creation isn’t a lack of ideas or even a dearth of writing talent. It’s not a lack of understanding about how content marketing works or why it is beneficial. For many small business owners, it boils down to one simple thing: A lack of time. You may not have […]

Eight Reasons to Start Blogging for your Business

Let me state quite clearly so that there is no misunderstanding if your business website does not incorporate a blog your losing sales, your losing opportunities and your website isn’t featuring in the search engines as well as it could. Not only can blogging build a business, it can also become a profitable business in […]

EMAIL MARKETING SPAM LAWS YOU MUST ABIDE BY

Are you sending marketing emails to promote your products and services? Could you be breaking email marketing spam laws? When we talk to clients about email marketing we’re amazed by how many of them aren’t aware they can’t just send emails to anybody. Each country has a set of laws in place to protect people […]

Top Ten Tips on Successful Mobile Marketing

As the usage of mobiles and mobile internet services demand pick up speed, marketers need to keep themselves on their toes regarding the implementation of mobile marketing. Mobile marketing is changing the way marketing is being carried out. Some of the advantages it provides include bringing down the costs you incur on marketing, easier to […]

Make a Great Online Marketing Video With These 5 Tips

Image credit: TEDx SF | Flickr Marketing professionals, journalists and content curators are, once again, turning to the value of online video. In reality, we probably never left. Rather, other trends in online communications have flared up and faded away while online video has slowly built an audience and boosted its infrastructure. The return to […]

Top 7 Powerful SEO Helpers to Improve Your Marketing Strategies

When you first try SEO, you can feel daunted. Where should you go to get the necessary information? What tools should you use to improve your marketing strategies? What experts should you listen to? When it comes to online marketing, search engine optimization is the most mysterious question for you. It is one of the most […]

Schooled In Social Media 2015: Millennials Share For Personal Branding

Even students born into a daily use of their personal Facebook discovered that social media marketing for personal branding and job search requires time management, consistency, a good PLN, and a career focused strategy. It is that time again. Skiing at Arapahoe Basin has turned slushy. The Colorado Rockies have returned to Coors Field… Schooled […]

5 Ways Your Online Business Can Instill Trust in Visitors

Trust is essential to business success. It is what drives total strangers to patronize your products or services – your customers trust that you will deliver on your commitment. Trust is an absolute non-negotiable in business. You must be able to win the trust of your prospects in order to secure their patronage. Surprisingly, trust […]

5 Easy Ways to Combine Branding and Inbound Sales

Often when people discuss branding, they make it seem like it is only something marketing needs to worry about. After all, branding is essentially how a company – or individual – presents itself to, and is perceived by, the world. There is a lot that goes into a business’ brand – everthing from logos, colors […]