Is Your Marketing Brand Message Sincere?

Many companies deliver heartfelt messages, drawing from themes like community, patriotism, love or friendship. But that does not mean their brand message is truthful or sincere. Sincerity is about the intention and behaviors behind the message.   Case in point: A few years ago, a utility company landed in the spotlight after a fatal pipeline explosion […]

What Does an SEO Do In Their Day-to-Day Work – Whiteboard Friday

There’s a common misconception that SEO is a “one and done” task — that you clean up and optimize a site, and once that’s done, you can focus your efforts elsewhere. There’s so much more to the day-to-day work of an SEO, though, and in today’s Whiteboard Friday, Rand walks us through those ongoing parts of […]

The 3-Pronged Approach Experts Use to Build B2B Thought Leadership

B2B thought leadership is a digital marketing term for using content to establish a reputation and develop leadership and credibility within an industry. In turn, the reputation and leadership you build become powerful characteristics that attract loyal customers and build a successful business. Of course, it’s not as easy as “Start a blog and have […]

Content Marketing for SEO [Infographic]

Based on search trends, content marketing is on an exponential rise. There are many good reasons for its rise in popularity. But one of the biggest is the application of content marketing for SEO.  The importance of SEO is pretty clear. Studies have shown that traffic from organic search results is generally more profitable than traffic […]

Video Marketing Tips For Being Successful And Effective

Do you have your own an online business? Are you interested in getting some great ideas for something new and fresh for marketing ideas? You can boost profits and put them on the Internet to get customers to come to your site. Continue reading to learn more. The way to have your video plays an […]

3 ways a blog helps you with marketing your small business

Benefits of Starting a Blog for Marketing your Small Business: You have heard that a blog can help your small business marketing.  But how?  And why would you incorporate a blog or news feed into your website? What is a blog? It is simply a section of your website where you post articles on a regular […]

Trends + Trendsetters: The Best In Automotive Content Marketing

In a recent study by J.D. Power and Associates, new-vehicle owners were asked to cite the reasons they chose a particular make and model of a vehicle they purchased. Not surprisingly, out of 10 factors, the most frequently cited was, “like the image the vehicle portrays.” So what if an automotive brand doesn’t portray the […]

Reading Social Marketing News Will Prepare You to Start Your Campaign

Now that you’ve decided to start a social media marketing campaign for your business, the first step you should take is to learn more about what you’re getting into. You can do this by reading informative social marketing newson sites like Marketing Digest (@mktgdigest). This is even if you’re planning to hire professionals to do […]

Blogging to Market Your Local Business

Someone on one of the social media platforms mentioned yellow pages and that got me thinking how marketing has moved on to encompass much more than the traditional newspaper, radio and television advertisements. Businesses of all shape and size should now be utilizing all forms of online marketing. Especially as the vast majority of people […]

10 Awesome Infographics to Guide Your Marketing Plan for 2014

Infographics seem to be getting more and more popular lately. They’re certainly fun to look at, and they convey useful information in a format that’s fast and easy to digest. One thing to keep in mind with infographics is that they’re generally static—unlike blog posts, they’re rarely updated as new information becomes available. To help […]