Demystifying SEO with experiments

Search engine optimization (SEO) has been one of the biggest drivers of growth for Pinterest. However, it wasn’t always easy to find winning strategies at our scale. Traditionally, SEO tactics include trying out different known strategies and hoping for the best. You might have a good traffic day or a bad traffic day and not […]

A 9-Step Primer on Better B2B Social Media Marketing

The most effective B2B Social Media marketers: Focus on LinkedIn, Blogs, and Twitter Dedicate at least 10 hours per week to maintain and update Social Media content and pages Generate high levels of engagement through thought-leadership and industry-focused content Stay far away from talking about the company’s products Those are the basics, anyway. If you […]

Is B2B Copywriting for You? 5 Questions to Help You Decide

It’s no secret that I’m a big fan of Business-to-Business, or B2B, copywriting. This field has certainly been good to me over the years. And, in my opinion, it’s the best opportunity right now for those who want to start a freelance career and make a good income. In fact, a question I get asked […]

9 Copywriting Rules To Create Hypnotic Posts Your Readers Will Love

This is a guest contribution from Hassan Ud-deen. Your blog posts have a purpose, right? You want your readers to take a specific action after reading your post. It could be to: like, share, subscribe, comment or just think about something. Either way, you’re aiming to elicit a response. And It doesn’t matter if you’re writing […]

Five tips for effective social media marketing

Keep up with trending topics and what consumers are saying about your brand. Identify your most socially active customers and engage them. And be sure to respond when someone is unhappy. In 2015, no one can deny the vitality of social media as a tool for business-customer relations. Last year’s prolific ALS Ice Bucket Challenge, […]

Content Marketing’s Best Kept Secret: Create a Content Scoring System

When you’re publishing content for your client, do you know who’s going to be reading it? Why they’re going to be reading it? What’s going to catch their attention? If not, I highly recommend you continue reading. Without being the insight mentioned above, you are randomly shooting an arrow into open space, hoping it pierces […]

Read These Tips To Learn More About Internet Marketing

Are you, as a business owner, looking for ways to reach for customers in new demographic areas, and grow your profits to higher levels? Internet marketing is the obvious solution. Internet marketing promotes your business through advertisements sent to people throughout the world. Keep reading to see how internet marketing can revolutionize your business revenue. […]

The Content Marketing Pyramid: Create More With Less

These days, content marketing teams are expected to create content in all shapes and sizes. Following the advice of content marketing sages, we’re posting tweets every few hours, blogging every day, podcasting every week, publishing an eBook every month… and the list goes on. Trying to keep up with the seemingly insatiable demand, content teams […]

5 Content Marketing Ideas for February 2015

In February 2015, content marketers can connect with potential customers around holidays like Valentine’s Day or Groundhog Day, via sites like SlideShare, or even with inspirational quotes. Content marketing is essentially the act of creating some content — articles, videos, podcasts, whatever — and distributing that content with the hope of engaging customers and eventually […]