7 Steps to Becoming a Rockstar at Social Media Marketing

Writers of fiction and indeed all artists are creative but most importantly, they are natural born leaders.  If they were not leaders, they would not start creating in the first place.  The mark of a great artist is that he or she continuously improves and gains vitality with each new creation. A true artist never […]

The Impact of Images in Content Marketing

A Facebook study done on the impact of photos on user engagement revealed that posts that included images saw an average of 53% more likes, 104% more comments and 84% more link clicks than posts without them. Overall, posts with images saw 120% more engagement than text-only content. With the use of smartphone and mobile […]

10 Things You Should Not Ignore In Your Digital Marketing Strategy

Marketing is moving from analog to digital and many well established companies have not woken up to this and are still persisting with what was the “tried and true” but is now becoming the expensive and ineffective. There are essentially 3 elements that have emerged in the last decade that have brought us to this […]

How to Use Pinterest to Increase Holiday Sales

Social media is playing a bigger role in consumer shopping habits than ever before. One recent survey found that social media will influence half of all holiday sales in 2014. If you are looking to use social media to increase your holiday sales this year, Pinterest is a great place to start. Why Pinterest? Pinterest […]

How To Promote Your Content Marketing Like A Public Relations Genius

We all want more visitors, more audience, and more traffic to our blog, but how will they all find us? These days everyone is creating content, which is only compounding the problem. Isn’t it impossible to stand out from the masses and become a high-traffic blog? It’s not impossible–your blog can stand out–but you need to become […]

3 Building Blocks for Content and Search Marketing Success

The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem. Content has become the catalyst that drives demand and fuels search and digital marketing campaigns. Today’s modern search and content marketers need to have a diverse set of skills […]

10 Tips for Successful Copywriting

When working on their websites, many companies find the task of copywriting quite daunting. However, there are some straightforward tips you can follow to help your page rank highly on Google with good SEO (Search Engine Optimisation) and clear, readable content. Write content with your customer in mind. Obviously you should have Google rankings in […]

How to Plan Your Copywriting Project

You’re probably expecting me to now tell you there is one perfect method you can use that will guarantee excellent copy every time. You’re going to be disappointed. The truth is there is no single way to plan. Inverted triangle This method is great for news articles and press releases. It ensures the most important […]